By Scott Brinker If you’ve worked in marketing for longer than 6 months, chances are you’ve seen how technology changes the way we do things. And at an increasingly rapid pace. I’m not talking about updates to social media feed … Read more »

Unless you’ve been living under a rock, you know that marketing isn’t what it used to be – even a year ago. As technology evolves a breakneck speed, marketers are working in one of the most disruptive eras since the … Read more »

Imagine a world where your customer or propsect database is automatically refreshed and updated. Where any questionable records are recognized by an algorithm, and not left to gather dust in your systems. That’s the beauty of network data. On Thursday, April … Read more »

A new study by Harris Poll reveals that 83% of US consumers say that having a positive customer experience is more important than the product itself. Customers are willing to spend one-third of their disposable income – $100 per month … Read more »

March may come in like a lamb or a lion, but we hardly have time to notice because we’re pretty busy pulling together some great webinars for you. Whether your focus is local search, e-commerce, customer experience, or just keeping … Read more »

Our sister site, Marketing Land, has recently covered the results of several research studies on the impact of digital on retail spending in 2016. Here ‘s a snapshot of the statistics. For the full stories, visit MarketingLand’s Retail pages. E-commerce … Read more »

We’ve been publishing research reports on various marketing technologies for some time now — everything from SEO  Platforms (update just published in January) to Call Analytics and Enterprise Social Media Management Software. Recently, we added a new topic to the mix: … Read more »

If you’ve seen the massive MarTech supergraphic from Scott Brinker, you know there are more than enough marketing technologies to make anyone’s head spin. In the “Data” category alone, there 500+ companies in 9 verticals: Audience/Market Data, Marketing Analytics, Mobile … Read more »

We’ve just recently posted the latest MarTech Intelligence report, Enterprise Social Media Management Software, Fifth Edition. After five years, we thought it would be fun to do a lookback and see how social media management has evolved during that timeframe … Read more »

This is the time of resolutions, lookbacks and predictions, as we get ready for the New Year. For marketers, it’s been a year of disruption, as we try to keep up with the explosive growth in marketing technology – and … Read more »

One of our senior webinar producers is retiring at the end of the year, and we’ve recently been sharing  war stories about the proverbial ‘whammy factor’ that happens for virtually every live webinar. “Whammy factor” is the highly technical terms … Read more »

It’s that time of year again, time to get ready for SocialPro (formerly SMX Social Media Marketing) — our sister site’s conference for social media experts. It’s also time for the Second Annual Biggest Social Geek Contest, sponsored by Marin … Read more »

It’s been an embarrassingly long time since we shared news here… but we’re back, to keep you updated on new resources as they come in. Next week we have a webcast coming up about social media risk and compliance — … Read more »

We often get asked ‘which topics are the most popular for whitepapers’? While there are so many elements that go into creating a whitepaper that resonates with your audience — title, topic, look and feel — we thought it would … Read more »

It’s not even Thanksgiving, but every marketer knows that we’re in the throes of the holiday retail season – digital marketers are in full gear to ensure success for the 2014 holiday retail sales season. If you’re feeling a bit … Read more »

We’ve recently released a new Market Intelligence Report, “Enterprise Local Marketing Automation Tools 2014: A Marketer’s Guide.” With local targeted ad spending forecast to grow to nearly $70 billion by 2018 (BIA/Kelsey), marketers are paying close attention to their local … Read more »

We’ve just released the updated version of our popular Market Intelligence Report series, “Enterprise PPC Campaign Management Platforms 2014: A Buyer’s Guide.” Now in its Fourth Edition, this report consists of original research conducted in November and December 2013. Our … Read more »

Our sister site, Marketing Land, has just announced the 2014 #Hashtag Bowl. The #Hashtag Bowl is Marketing Land’s annual color commentary on how marketers are leveraging America’s premier cultural event, the Super Bowl. Marketing Land’s experts will be watching those … Read more »

There’s no lacking for lists of New Year’s resolutions at this time of year, so we thought it would be fun to see what’s out there. Here’s a random selection of lists of marketing resolutions from around the web…64 resolutions … Read more »

Forget the promises to hit the gym more often, eat healthier or give up the bad habits of 2013 – we all know how that goes. Let’s talk about resolutions for digital marketing in 2014. Scott Brinker wrote a great … Read more »

Looking for tactical and strategic ideas for improving your digital marketing? Here are some excepts and tips from some of the whitepapers and research we have at Digital Marketing Depot.  There’s lots more where these came from! Tip: Separate Your Display … Read more »

Tomorrow, Tuesday, August 20 at 1 PM EDT, we’re hosting a webcast on creating quality content that your audience – and search engines – will love. “How to Create & Measure Quality Content that Your Audience & Search Engines Will … Read more »

This Thursday, August 8 at 1 PM EDT we’ll host a webcast featuring Marty Weintraub and Merry Morud of aimClear. If you’ve attended any of Marty’s presentations at Search Marketing Expo, you’ll know that you’re in for a treat. The … Read more »

Want to really *earn* your trip to SMX West in March 2013? Why not test your search marketing intelligence — you could win a free trip to SMX West. Take the 5th Annual SMX Biggest Search Geek Contest sponsored by … Read more »

We’ve got two webcasts this week. Tomorrow’s webcast will include new data on how consumers search online for travel, and on Thursday we’ll find out why content marketing is not just and for SEO –it can inform you PPC campaign … Read more »

We’ve got a PPC resource for each of the 12 days of Christmas.. – download now for some holiday marketing cheer! The Trada PPC Primer: A Complete Guide to PPC WhitePaper sponsored by Trada 10 Tips for Setting Your 2012 … Read more »

We’ve got so many resources this month at Search Marketing Now that we thought we’d pull them together in an abbreviated post. Take a look, then register now for webcasts or download a whitepaper. It’s all free! Webcasts: September 21 … Read more »

Congratulations to Third Door Media, parent company of Search Marketing Now, for making the Inc. 5000 list of fastest growing companies in America. Here’s an excerpt from the press release: Third Door Media, Inc. has been named to the 2011 … Read more »

Here’s an excerpt from our July 12 webcast on the topic of paid search and paid social — and how the two are inter-related. Below is a transcript of the first half of this webcast — for the complete recording, … Read more »

Some highlights from our June 14 Webcast, B2B Content Creation and Syndication: Secrets of Success Speakers: Maria Pergolino, Director of Marketing, Marketo Manny Rivas, aimClear Maria kicked off – talking about what content marketing is, why it’s important and some … Read more »

Some recently posted SMN resources — How to Choose a PPC Platform – Guide and Checklist Whitepaper, sponsored by Wordstream Digital Competitive Intelligence – A Practical Guide to Improve Paid Search Marketing Whitepaper, sponsored by AdGooroo PPC Campaign Management Tools … Read more »

Yesterday’s webcast, “Best Practices in Mobile Search Advertising,” contained several nuggets of great information and tips from mobile marketing expert Kerri Smith of iProspect. Here are the Top 5 Things to Know about Tracking: Most 3rd Party Pixel Solutions Will … Read more »

If you’re paying too much for your PPC ads — or if you’re competitor is beating you at PPC, it could be your Quality Score. What to do — where to start? We’ve just posted a new whitepaper from Wordstream, … Read more »

If you’re getting up early for the royal wedding, why not get something done at the same time — check out our free resources at Search Marketing Now. We’re here to help you find answers to your internet marketing questions! … Read more »

Search Marketing Now has just published its first Market Intelligence Report — with a look at the market for PPC Campaign Management Tools. Titled “PPC Campaign Management Tools in the Facebook Era,” this 44-page report includes an industry overview as … Read more »

Our latest E-Book highlights one another current opportunity for search marketers: re-marketing. As every web-based business owner knows, many visitors leave without converting. Some might be comparison shopping, and visit other sites before converting, others may leave because the site … Read more »

Next Tuesday, February 8, Search Marketing Now will present at a special time so that our viewers in the UK and Europe can easily join us. At 4 PM local London time (GMT), we’ll broadcast “International SEO in the UK … Read more »

Early bird rates for Search Marketing Expo – SMX West expire this Saturday, February 5! Save up to $250 on your All Access ticket by registering now! The SMN team will be there — we hope you’ll join us March … Read more »

Facebook continues to capture the hearts, minds — and dollars — of marketers and advertisers. And SMN continues to bring you current, authoritative resources on how to find opportunity in Facebook advertising. Next Tuesday, Merry Morud of aimClear will be … Read more »

Next Tuesday, January 25 at 1 PM Eastern, Search Marketing Now hosts a special one-hour webcast featuring Danny Sullivan and Chris Sherman. The webcast will follow a Q+A format, using questions posed by attendees at registration as well as those … Read more »

If you’re reading this, there’s a good chance you know just a bit about search marketing. But are you enough of a search geek to participate in the 3rd Annual SMX Biggest Search Geek contest sponsored by Marin Software? There’s … Read more »

Today’s webcast, “Managing a Large PPC Retail Campaign,” featured David Rodniztky of PPC Associates, who organized the presentation around “7 Habits of Highly Effective SEM.” Starting with Habit #1, Choosing the Right Search Engines, David pointed out how retail SEM … Read more »

During today’s Search Marketing Now webcast, an audience poll revealed that more than 47% of search and online marketers are currently running ads on Facebook. An equal number said they weren’t running ads but plan on starting. Of those running … Read more »

Coming up this week — October 13 and October 14 — we have two webcasts that will appeal to PPC managers and search marketers, about two different aspects of paid search advertising. Wednesday, Oct. 13, we’ll hear from David Szetela, … Read more »

Generally, here at Search Marketing Now, we run our presentations at 1 PM East-Coast time, following best practices that allow us to capture audiences in all US times zones. For our friends in the UK, Europe and the rest of … Read more »

Today’s webcast had a record turnout — and as always our speaker, Eric Ward, delivered a presentation that was informative and packed with great tips and resources. For those of you who weren’t able to jot down the links that … Read more »

Organizing Paid Search Campaigns Using Intent Looks at how successful marketers are creating relevance and consistency in the consumer experience across all touch points in the process — and experiencing gains in search performance. Whitepaper sponsored by Adchemy Search Marketing … Read more »

Trying to keep up with mobile marketing? Here are two resources that can help: We’ve literally just posted a new Search Marketing Now E-Book, “Search Marketing on the Mobile Web,” with an overview of the mobile market, plus tips and … Read more »

A poll of our recent webcast on online holiday retail suggests that marketer are anticipating a budget-conscious consumer for the 2010 holiday shopping season. On the July 14 webcast, Getting Ready for Online Holiday Retail – Now! we asked our … Read more »

According to recent research from business.com, webinars and podcasts are the most popular social media resource for business information. Here’s what the Business.com B2B Social Media Benchmarking Study reveals as the top 5 social media resources of business information 69.1% … Read more »

Search Marketing Now speakers are experts in a wide variety of marketing disciplines — they’re also accomplished speakers and authors. Two recent books by SMN speakers are “Advanced Google AdWords,” by Brad Geddes and “Marketing in the Age of Google: … Read more »

Online presentations via webcast are a great way to draw an audience from all over — it’s certainly convenient, cost-effective, and an efficient way to gather everyone together for an educational presentation. But one thing it lacks is the personal … Read more »

From our June 3 webcast, “Big-Brand SEO, Social Media, and the “Latest” from Google”… Tamar Weinberg mentioned social circles, and pointed to these two URLs for more information. You’ll be surprised at how large your social circle is… http://www.google.com/s2/search/social#socialcontent http://www.google.com/s2/search/social#socialcircle … Read more »

On Thursday, June 3, we’ll get both strategic and tactical input from our speakers on how to intermingle SEO and social media — followed by a moderated Q+A session with two marketers who are on the front lines doing this … Read more »

Lately it seems as though content is the marketing buzzword of the hour. Some of us recall days when ‘content’ was generated by ‘editorial’ types — reporters and writers in publishing divisions. Marketers, on the other hand, had copywriters, who … Read more »

More from Tuesday’s webcast…”Search Results, SEO and the New World Order” — now available on-demand at Search Marketing Now. Chris Sherman had several links on his slides, which we’d like to share, as they provide some great tips and tactics … Read more »

From the Search Marketing Now E-Book, National Brands Survival Guide to Local Search … results of a Marketing Sherpa study on which search targets yield the highest ROI… Read more about this and other strategies for large brands, in National … Read more »

As April turns into May, why not update your calendar for these upcoming Search Marketing Now webcasts? All will start at 1 PM Eastern, and last 45-50 minutes. May 4 – Breakthrough in PPC Ad Testing and Optimization: Using Ad … Read more »

What’s the best way to integrate search into your overall marketing campaign? That’s the theme of our April 15 webcast, as we pose questions to representatives from Google and from iProspect on the free webcast, “Integrating Search Within the Overall … Read more »

Every so often, it happens — we need to re-schedule a webcast. Given how busy we all are these days, it’s surprising that it doesn’t happen more often. Our webcast Paid Search and Big Brand Marketing- How Intel Coordinated Search … Read more »

We’ve recently released another new E-Book, “PPC Pricing Models.” This SMN E-Book was prepared by Kevin Newcomb, with contributions from Search Engine Land editors and writers. Thanks to Acquisio for sponsoring this E-Book. Whether you’re an SEM agency providing PPC … Read more »

Lots going on at Search Marketing Now. New WhitePaper: Optimize Your Marketing Silos: How to Bring Together Online and Offline Marketing Multi-channel marketing expert Kevin Hillstrom describes how to achieve a more effective marketing dialog with customers by establishing new … Read more »

Happy New Year! Search Marketing Now has a full plate of webcasts scheduled into 2010, and we’ll be looking for speakers on a variety of topics, from basic SEO tips to advanced PPC bidding tactics. If you’re interested in speaking … Read more »

Some recent statistics from the recent WhitePaper, Local Search Marketing: Targeting Consumers in a Diverse Media Landscape, published by 15 Miles/TMP Directional Marketing and comScore. This WhitePaper is available at Search Marketing Now. 84% of local business searchers own a … Read more »

Are you a true search geek? If so, you might want to try your hand at “The Biggest Search Geek Contest 2.0,” presented by SMX and Marin Software. But first, come to our webcast on December 10 for a practice … Read more »

In the world of PPC campaigns, there are no guarantees when you take over someone else’s existing account. You may find yourself cleaning up someone else’s mess — for a client who only knows that they want rapid improvements. Or … Read more »

Attribution management — the process of tracking, assembling and properly valuing an entire team of online ads as they lead to conversions — has become a critical component of advertising analytics. ClearSaleing has sponsored four webcasts related to attribution and … Read more »

Here’s what’s coming after the Thanksgiving holiday – December 1 – “Ask the Search Engines: War Stories from the World Tour” A rare opportunity to ask questions of representatives from Google, Yahoo! and Microsoft. Send in a question when you … Read more »

SMN Webcasts are available on demand, usually within a few hours of the completion of the webcast. This week’s webcast, “Making Online Marketing Relevant and Responsive: Tactics and A Tool for Success,” has been posted – if you missed it, … Read more »

We had some great questions on the November 3rd webcast, which focused on PPC strategies and tactics. Our guest panelists, senior executives from iProspect, fielded a number of questions, both live and also some submitted by registrants in advance. Below … Read more »

Search Marketing Now’s next webcast is on geo-targeting, the practice of delivering content to a specific geo-location, targeting your audience very specifically based on where they are. On Thursday, November 12 at 1 PM Eastern, we’ll have a presentation from … Read more »

We’ve recently posted these whitepapers and webcasts on-demand at SMN. Whitepapers: Battle Plan: Multilateral Online Marketing (MOM) Sponsored by Fathom SEO Learn how to lower marketing costs and increase market share. In today;s economy, at the moment in time someone … Read more »

Our standard Search Marketing Now webcast format includes about 5-10 minutes of Q+A from the audience, and we always get great questions. Sometimes, there’s just not enough time to answer them all. On November 3, we’re going to do a … Read more »

Our webcast on Thursday, October 22, focuses on call tracking and analytics: what it is, who should use it, and ways to succeed. While tracking online activities through web analytics has become an integral part of most marketing programs, using … Read more »

Live Blogging Wrap-Up from SMX East: We’re just back from another great Search Marketing Expo – SMX East in NYC. Great chance to meet some SMN attendees, as well as other search marketers. If you missed it — or if … Read more »

Most savvy online marketers pay close attention to doing their keyword research and building a strong keyword list. But how many pay attention to the power of negative keywords — those terms for which you don’t want your ads to … Read more »

Our aim at Search Marketing Now is to provide audiences with authoritative and educational content for search marketers. Whether it’s SEO tactics, PPC strategies, or fundamental management decisions on your search marketing program, Search Marketing Now has the resources. Our … Read more »

Search Marketing Now has hosted four webcasts on the topic of attribution management, the process of tracking, assembling and properly valuing an entire team of online ads as they lead to conversions. ClearSaleing, Inc., a leader in advertising analytics and … Read more »

Check out our lineup of coming webcasts related to PPC advertising… September 22 – Tuesday PPC: Not Just About the Numbers Alissa Ruehl, speaker Sponsored by Clickable Without qualitative intelligence and careful attention to upholding fundamental best practices, many marketers … Read more »

Jim Sterne, Founding President and current Chairman of the Web Analytics Association, will join us on September 29th to chime in on a current debate within the web analytics community: Is Web Analytics Easy – or Hard? Akin Arikan has … Read more »

On Tuesday, September 22 at 1 PM, we’ll look at the qualitative side of PPC and why it’s such an important part of any paid search campaign. While many large PPC campaigns call for automated tools, without the benefit of … Read more »

Wondering how things are going to play out during the 2009 holiday retail season? Thinking about what you might do to get ready? On Tuesday, September 15 at 1 PM we’ll hear from shopping industry analyst Brian Smith, in the … Read more »

Are you considering hiring a PPC agency or SEO firm — or looking at outsourcing all you search marketing? There are alot of factors that go into making the decision, from determining just what can and can’t be outsourced, to … Read more »

We’ve just posted a new whitepaper – “Economics of Search Marketing: Addressing the Challenges of a Scalable Local Online Advertising Model,” prepared by Borrell Associates for Clickable. With local search advertising forecast to grow from $4.1 billion in 2008 to … Read more »

We’ve got a great lineup up for September… September 10 – Thursday When to Outsource Your Search Engine Marketing: Making The Decision Chris Sherman, speaker Sponsored by iProspect Chris Sherman helps marketers weigh the pros and cons of keeping search … Read more »

On Thursday, September 17 at 1 PM EDT, search marketing expert Mike Moran will discuss how companies can – and must – build consensus and cooperation among key members of the marketing team. This webcast – “Boost ROI with Coordinated … Read more »

Our August 20 webcast on Dynamic Keyword Insertion Ads features PPC expert and well-versed speaker Matt Van Wagner. If you’ve seen or heard Matt speak before, you know the presentation will also be dynamic. (If we’re lucky, maybe he’ll sing … Read more »

Our August 19 webcast , “Local Business Listings: Straight Talk from the Data Providers” gives attendees an opportunity to learn more about how local online business listings work. Local business listings are a critical part of any online marketing campaign. … Read more »

**Special Offer: Attend this webcast and you could win a free acquisio tee-shirt ** **August 5: Congratulations to our winners, Charmaine Harry, Meghan Fair, and Ryann McCann** Our webcast next Tuesday will include some fun for three lucky attendees — … Read more »

We had some great questions on our recent webcast this week — if you missed it, the entire webcast is available on-demand. Q) How does a trademark owner handle the fact that Google and Yahoo are prolific at inserting the … Read more »

Mobile marketing. It’s been talked about for some time now, but with the increasing growth in mobile devices like the iPhone, marketers need to pay attention. Mobile marketing presents huge opportunity — but it can also be a challenge for … Read more »

August 4 Search Marketing Now webcast provides a hands-on introduction into PPC campaign automation. Read more »

Our July 28 webcast continues the conversation about Attribution Management – the process of tracking, assembling and properly valuing an entire team of online ads as they lead to conversions. Identifying which ad deserves “credit” for the sale or conversion … Read more »

Google has recently made two big changes regarding trademark usage within AdWords. How will this affect you? And what are the policies for all search engines? On July 22, at 1 pm EDT, Brad Geddes will examine the various policies … Read more »

Last week’s webcast covered how online retailers can prepare for the end-of-year holiday shopping season. What should you be doing six months out (i.e., now) to get your site – and your online business – ready for the holiday rush? … Read more »

We’ve just posted some new webcasts for our July schedule at Search Marketing Now. Registration is open for each of these upcoming events: How Large Offline Marketers Drive Superior Search Marketing Results Speaker: Chris Sherman, Search Engine Land Tuesday, July … Read more »

Smart marketers know that truly successful marketing campaigns involve integrating offline and online efforts. Consider these statistics: *two thirds of all online searches were prompted by offline marketing — and nearly 40% of those searchers ultimately buy a product or … Read more »

If you missed yesterday’s webcast with David Rodnitzky, here are the basics. To get the complete picture, view the webcast, “Choosing a PPC Campaign Management Tool: 20 Questions You’ll Need to Ask,” now available on demand. First, questions to ask … Read more »

If you’ve listened to webcasts and online seminars more than a few times, you may have run into some kind of technical glitch — either on your end or on the part of the producer. It can be as simple … Read more »

One of the questions we get on nearly every webcast is “Can you recommend a tool for that?” At Search Marketing Now, we don’t endorse particular tools or applications — whether it’s for keyword research, campaign management, or analytics — … Read more »

Summer may be just around the corner, but it’s not too early to start thinking about how to optimize your website for the holiday selling season. Seriously. Successful online retailers know that getting ready for holiday selling season can be … Read more »

On May 28th, Chris Sherman returns with another SMN Webcast, “Paid Search Testing & Experimentation,” sponsored by iProspect. It’s been said that all you need to get started with paid search is five minutes and a credit card. While that’s … Read more »

Thursday’s webcast sponsor, WebVisible, is extending a special offer to registrants of the May 14 webcast: “Search Marketing for Small Business: Basics for Online Success,” featuring Disa Johnson. The “Stay Strong in Business Sale” campaign offers first-time advertisers a free … Read more »

On Wednesday May 20, Matt Booth, SVP and Program Director, Interactive Local Media at the Kelsey Group will discuss the current landscape of local search, and how businesses can keep up with local business listings. Ten years ago, local listings … Read more »

Although it is cool and rainy here at SMN Webcast headquarters, things are heating up for a busy webcast schedule in May. (We’re also thinking ahead to SMX Advanced in early June. Today is the last day for Early Bird … Read more »

On Thursday, May 14 – at 1 PM EDT – Search Marketing industry veteran Disa Johnson will present a free webcast for small businesses that will cover the basics of search and online marketing — from how to use search … Read more »

Most online advertisers still give conversion credit to the last ad clicked, based on the belief that it’s just not possible to measure the various influences that occur in the buying process. But increasingly, savvy marketers recognize this attribution method … Read more »

On Tuesday, May 12, at 1 PM EDT, Search Marketing Now hosts a first-of-its-kind webcast, as senior management from iProspect will be on hand to answer questions from the audience. The topic is SEO, with a focus on large, complex campaigns. Read more »

Next week Tuesday: Rx for Large Paid Search Campaigns: Anatomy of an Enterprise Solution Speakers: Marc Barach and Chris Wine, Marin Software Time: 1 PM Eastern Sponsor: Marin Software Wednesday: Big Brand Search Engine Optimization: Managing Large Campaigns Speaker: Chris … Read more »

One of the big challenges in search engine marketing is getting all of the volume you want from your campaign. Consider this scenario: you’re willing to pay $1 per click, based on a conversion rate of 10% and a cost … Read more »

On April 14, Search Marketing Now presents another free webcast, “RX for Large Paid Search Advertising Campaigns: Anatomy of an Enterprise Solution,” sponsored by Marin Software and featuring Marc Barach and Chris Wine. They’ll present some recent findings from a … Read more »

In April we’ll visit some Search Engine Optimization (SEO) topics at SMN, including how SEO and conversion rates are interconnected, in the webcast “SEO and Conversion Rates: Hand-in-hand” April 7, 2009 – 1 PM EDT Search Engine Land’s Executive Editor … Read more »

Our next webcast features PPC expert David Szetela with a presentation that will help anyone who has struggled with the complexities of managing a large-scale pay-per-click advertising campaign: Managing Your PPC Advertising Campaign: Time-Saving Tips and Tactics will include tips … Read more »

From “Paid Search for Big Sites, Big Brands,” with Chris Sherman, sponsored by iProspect: Q) How would you recommend handling a search for a brand with hundreds of franchisees? The brand is running campaigns on state, market, and local levels. … Read more »

From our sister company, Search Marketing Expo: The next SMX is will be our first in Canada! SMX Search Analytics will focus on the intersection of search and marketing optimization. This conference will deliver insight about your visitors, customers and … Read more »

On February 25 at 1 PM EST, Search Marketing Now will hear from Greg Sterling on the current state of Local Search — and how national marketers can take advantage of it. “Local Search: Opportunities for National Marketers” will include … Read more »

The Search Marketing Now team will be in full force at SMX West next week and we look forward to meeting some of our SMN viewers in person. Chris Sherman, SMX West co-chair and SMN webcaster extraordinaire, will be moderating … Read more »

Quality Score is something that online marketers just can’t ignore. Here’s the official definition from Google: Quality Score is a dynamic variable calculated for each of your keywords. It combines a variety of factors and measures how relevant your keyword … Read more »

Consider this scenario: You receive an LL Bean catalog in the mail, browse through it, and decide you’d like to buy the fuzzy slippers that are on sale. Two days later, you click on an LL Bean ad for slippers, … Read more »

In-house vs. outsource? Insource vs. outsource? No matter how you say it, the question is this: are you better off managing your own PPC campaign or should you hire an outside agency or consultant? PPC Insourcing vs. Outsourcing: Questions Marketing … Read more »

Last October, Search Marketing Now presented the webcast Measuring an Ad’s Value: A Forum Discussion, which relied heavily on the interactive polling feature of our webcasting platform. This webcast, also known as the Attribution Management Forum, was designed to be … Read more »

Just how did online retail do in 2008? And what can search marketers learn from it to help in 2009? Our January 27 webcast will include fresh data from comScore about just how retail e-commerce did during the last quarter … Read more »

Some news from our sister company, Search Marketing Expo: The Early Bird Rate for Search Marketing Expo – SMX West ends at midnight tomorrow (Friday, January 9). You save $200 on your All Access ticket by registering now! Want to … Read more »

As paid search continues to be a haven for online advertisers, it’s crucial to have a clear focus and understanding of your PPC goals and strategies. This is particularly true if you manage paid search within a large organization, across … Read more »

This white paper is no longer available. Should you run your paid search campaign in-house or outsource it to a specialized agency? To insource or outsource: that is the question. This whitepaper looks at all the variables that marketing managers … Read more »

Search Engine Land, our sister site, launched a new look today. If you haven’t seen it, definitely check it out. Some of the new features include a more reader-friendly organization of the homepage content, the addition of Premium Memberships, and … Read more »

If you manage a paid search campaign within a large organization, or for a large brand, don’t miss our first webcast in 2009: “Paid Search for Big Sites, Big Brands.” Managing a paid search campaign is tricky enough — but … Read more »

Last week’s webcast included a panel of experts who discussed the current state of search marketing, and gave their personal predictions for Search in 2009. If you missed it, head on over to

If you manage a paid search advertising campaign for a large organization, check out our January 13 webcast, “Paid Search for Big Sites, Big Brands,” with Chris Sherman. It’s a classic. Anyone who’s managed a large paid search campaign within … Read more »

Anyone who’s managed a PPC campaign knows that keeping it organized and running it at peak efficiency is no picnic. Unlike SEO, you’ve got real cash on the line — so you really have to stay on top of your … Read more »

On December 11, Search Marketing Now will host a year-end look at search marketing, with input from some of the top experts in search marketing. Sponsored by Marin Software, this webcast will provide a special look at what we’ve learned … Read more »

From our sister company, Search Marketing Expo: Want to speak at our SMX West conference that’s happening in Santa Clara from Feb 10-12, 2009? Here’s everything you need to know about doing it! Session Pitches Accepted: Nov. 4 through Nov. … Read more »

What do you do when your PPC campaign has grown to hundreds, thousands or even millions of listings? Managing the bidding process manually can be a nightmare – perhaps even impossible. Fortunately, there’s an entire class of search ad bid … Read more »

Our November 11 webcast will cover one of the most crucial pieces of any ad campaign: copy. Great Ad Copy. You know it when you see it, right? But how do you actual create great ads? In this webcast, we’ll … Read more »

If you’ve listened to enough SMN Webcasts, you’ll know that our first “viewing tip” is to turn off any pop-up blockers. That’s especially true for tomorrow’s webcast: “Measuring an Ad’s Value: A Forum Discussion,” which takes place at 1 PM … Read more »

We had a *ton* of good questions on our webcast last week and couldn’t get to all of them. Our speaker, Patricia Hursh, president of SmartSearch Marketing, was kind enough to answer some of these for us offline. The entire … Read more »

Please complete the form below, and you will be immediately redirected to the webcast for viewing. Speaker: Matt Van Wagner, FindMeFaster Event Date:November 11, 2008 Duration: 51 minutes In this webcast, paid search expert Matt van Wagner will share some … Read more »

Today’s webcast “5 Ghastly PPC Mistakes to Avoid” had some lively questions, including one that was a perfect setup for an upcoming webcast (no, we didn’t script the question, really): “We currently track assist clicks, but am unsure about how … Read more »

It’s one thing to come up with amazing results for your clients, backed by solid data and analysis. It’s another to consistently communicate this in such a way that you foster and grow your agency-client relationship. When well done, proper … Read more »

It’s October and that means Halloween is coming – so we’ve given our mid-October webcast a fitting Halloweenish title. Don’t be frightened…register now! 5 Ghastly PPC Mistakes to Avoid Speaker: Patricia Hursh, SmartSearch Marketing Tuesday, October 14, 2008 – 1:00 … Read more »

Our October 28 webcast, Measuring an Ad’s Value: A Forum Discussion, introduces an exciting new forum – and a new format — for Search Marketing Now. The Attribution Management Forum, sponsored by ClearSaleing, will connect many of the brightest and … Read more »

Our webcast on Wednesday, October 1, will include some new research about local online advertising. We thought we’d share a sneak peek at some of the results. According to the survey of national advertisers and agencies, * Almost 40% were … Read more »

With forecasts predicting local online advertising to grow nearly 48% to $12.6 billion in 2008, there is no question that it presents a huge market opportunity. But how do you reach customers locally for all of your business locations and … Read more »

Next week’s webcast is a timely one that could help you secure the search marketing budget you need: “Selling Your Search Budget: Timely Advice for Winning the Budget Battle” Tuesday, September 23 – 1 PM EDT Speakers: Aaron Goldman, Resolution … Read more »

Our next webcast looks at one of the fastest growing segments of paid search – content networks – and why anyone involved in paid search advertising needs to understand how content ads work. PPC’s Hidden Opportunity: Advertising on Content Networks … Read more »

You’ve just put together an amazing search strategy – you know it’s going to produce incredible results. But can you justify the budget? With competition for marketing dollars increasingly fierce, can you convince others that your strategy is worth the … Read more »

Search Marketing Now has just published “Understanding Quality Score,” which provides insight into one of the more misunderstood aspects of paid search advertising. For anyone just getting started in paid search advertising – or for those who are still learning … Read more »

Recent research confirms what many marketers have suspected all along: two-thirds of searchers are driven to perform searches as a result of exposure to some form of offline marketing — whether it’s direct mail, print advertising, television, or some other … Read more »

Ask any advertiser what they’re looking for, and inevitably it comes down to quality traffic that’s affordable. Seems simple enough, but not always so simple to achieve. With so many new ad networks being created, how can an ad networks … Read more »

Check out some of our recent webcasts – now available on-demand. Watch them now! For a complete listing of our on-demand webcasts visit our On-Demand library. Ad Networks Best Practices Speakers: Dana Todd, CMO Newsforce.com and President Emeritus, SEMPO Tom … Read more »

Sure, you’re measuring keywords in your paid search campaign – you know which ones are leading to clicks and conversions. But what about the keywords that led up to that last click? Are you paying attention to the “assisting” keywords … Read more »

Whether you’re starting from scratch, expanding an existing campaign, or have just inherited someone else’s pay-per-click advertising campaign, building the proper account structure at the outset is critical. In this webcast, we’ll look at PPC account structure — why it’s … Read more »

Is the “social graph” the next big thing — or just the latest marketing fad? That’s what Chris Sherman will address in our next webcast, Thursday, August 14, 1 PM EDT. There isn’t even a good definition of social search … Read more »

Monetizing Social Search: Using Real-Time Analytics & Behavioral Tracking to Enhance Content & Function Tuesday, August 5 – 1 PM EDT Speakers: Marty Weintraub, aimClear & Michael Wilson, Vignette Software This webcast will look at how the combination of real-time … Read more »

PPC professionals have been generating custom content from URL tags for more than a decade. Now, shrewd content managers are determining user intent and monetizing sites with “blended” data culled from real-time analytics and the collective on-site behavior of the … Read more »

“The social graph” is garnering a lot of attention these days, including a vigorous debate between search marketers who believe leveraging social networks is the next big thing, and traditional search marketers who dismiss social search as the latest fad. … Read more »

You’ve set up your paid search campaign, and you’re tracking results – but are your tracking them in an organized, efficient manner? Are you measuring the most relevant results? And are you integrating leads with your CRM system such as … Read more »

For our next webcast, Paid Search Testing & Experimentation: Optimizing for Superior Results, we invited viewers to submit questions in advance to Chris Sherman. Here are just a few: Q. How do you benchmark positions results knowing that within Google … Read more »

Join us today as Search Engine Land’s contributing editor Greg Sterling looks at the current landscape of local search, and how brand marketers can take advantage of this evolving channel – in a webcast titled “National Brands Marketing Local.” Research … Read more »

It’s a great question – -and it’s among the topics that will be discussed at the upcoming Search Marketing Expo – SMX Local + Mobile in San Francisco, July 24-25. Local search has become a critical channel for marketers, as … Read more »

Next Tuesday’s webcast explores how you can use search as part of your strategic marketing plans – to gain insight into your competition as well as your customers. Tuesday, June 24, 208 – 1 PM Eastern “Search as a Strategic … Read more »

For our June 18 SMN Webcast, “Decrypting Quality Scores,” we invite you to submit questions ahead of time. Our speaker, Jon Kelly has answered a few… We thought we’d share some with you to give a peek at what you’ll … Read more »

Search Marketing Now’s June 25 webcast features our own Greg Sterling, Search Engine Land correspondent and co-chair of SMX Local + Mobile. Join us as Greg explores the current landscape of Local Search, how it affects brand marketers of all … Read more »

If you’re finding the results of your PPC ad campaign puzzling, you’re not alone. It could be your Quality Score — and it could be costing you traffic. Life for a PPC advertiser used to be easier. You bid more … Read more »

Dana Todd, President Emeritus of SEMPO and CMO of Newsforce.com, will be delivering our next SMN Webcast, Tuesday, June 17, and we’re thrilled that she’ll be joining us. The topic is “Ad Networks Best Practices: Keeping Your Advertisers Happy.” With … Read more »

SMX Advanced is coming to Seattle in less than two weeks — June 3 and 4 — and we’ll be there. Many of the speakers who have appeared on Search Marketing Now webcasts will either be on a panel or … Read more »

This Thursday, tune in at 1:00 PM Eastern as Chris Sherman delivers another Search Marketing Now webcast, “Big Brand Search Engine Optimization: Managing Large Campaigns.” Registration is still open – and it’s free. In theory, you’d think that Search Engine … Read more »

We’ve got a nice mix of webcasts in May – register now for any or all — they’re free. SMN webcasts run about 40-50 minutes and start at 1 PM Eastern Time. Questions or comments? Email us: [email protected] Tuesday, May … Read more »

What would you like to know about managing a large SEO campaign? On Thursday May 22, Chris Sherman will be speaking on our Search Marketing Now webcast “Big Brand Search Engine Optimization: Managing Large Campaigns.” To shake things up a … Read more »

What are the challenges of managing a PPC campaign when you’ve got 25-1000 ad groups and hundreds of thousands of keywords spread across multiple search engines? Find out in our Search Marketing Now Webcast “Managing Big, Complicated PPC Campaigns” – … Read more »

Successful marketers know that web analytics are an integral part of any online marketing campaign. But marketers who use web-only analytics and don’t track offline conversions are missing an important piece of the marketing puzzle. Offline conversions are simply sales … Read more »

Blended search – the practice of blending search result listings from news, video, images, and specialized, vertical search engines – has been with us for about a year now. How has it affected search optimization (SEO) practices, particularly for larger … Read more »

Sponsored by SiteAcuity Web Analytics and Beyond: Bridging the Online-Offline Gap Thursday, May 15, 2008 – 1:00 PM EDT (10:00 AM PDT) Speakers: Christine Churchill, President, KeyRelevanceKeith Maddox, CEO, SiteAcuity View this webcast ‘Web Analytics and Beyond’ now!   Webcast … Read more »

Managing a pay-per-click campaign can be one of the trickiest aspects of an online marketing campaign. Do it right, the pay-off can be huge. But it’s a competitive, complex process – that could cost you more than you’d bargained for. … Read more »

From our sister company, Search Marketing Expo – 10 reasons why you should register for SMX Social Media today…. 10. Social Media Marketing can help you reach audiences tuning out traditional media. 9. Social Media Marketing can drive traffic, raise … Read more »

Everyone’s talking about how social networking is a great way to build brand loyalty, increase customer service and drive more traffic. But how? Not only must you learn how to build a profile and engage with other users – you’ve … Read more »

The Search Marketing Now team will be at Search Marketing Expo – SMX West, in Santa Clara next week. We’re gearing up for a great show – and looking forward to meeting some of our regular audience members face-to-face. Are … Read more »

“Think global, act local” has been a marketing mantra used for years — and it’s just as applicable for search marketers now as ever. While the worldwide reach of search engines offers immense opportunities for marketers, there are plenty of … Read more »

News from our sister company, Search Marketing Expo: We’ve just opened the registration for SMX Social Media, which will be held April 22-23 in Long Beach, CA. The pre-agenda rate is only $995 and available until February 2. This intimate … Read more »

Yesterday’s webcast on link-building is now available on-demand on our site. It was a lively presentation by Vanessa Fox and Rupali Shah, sponsored by 24/7 Real Media, lasting just over an hour. If you weren’t able to make it, you … Read more »

Our first Search Marketing Now webcast for 2008 is “Paid Search for Big Sites, Big Brands,” this Thursday, January 10 at 1 PM Eastern Standard Time. In this webcast, Chris Sherman, Executive Editor of Search Engine Land, looks at how … Read more »

We’ve just added another webcast to the calendar for January – it’s a topic we get asked about often: How to Select a Paid Search Management Application January 17, 2008 – 1:00 PM EST Speaker: Christine Churchill, Key Relevance Sponsor: … Read more »

Search Marketing Now just passed a milestone today: it’s been exactly a year since we hosted our first webcast, “How to Find the Right Search Marketing Partner,” featuring Chris Sherman and sponsored by iProspect. It’s been a busy year, and … Read more »

Want to make sure that your website is accurately described when it comes up in search engine rankings? Use the snippet trick – write your content with snippets in mind, says industry expert Detlev Johnson. Johnson will elaborate on this, … Read more »

Check out the just-posted agenda for Search Marketing Expo – SMX West and see why this event is the “must-attend” search marketing event of 2008. SMX West will be held February 26-28, 2008 at the Santa Clara Convention Center. SMX … Read more »

SEO, SEM, PPC, keywords, Adwords, analytics — what does it all mean for you as a marketer when you’re just starting out with search? You know you need to incorporate search into your marketing mix, but where do you begin? … Read more »

“The signs are that SMX London is going to be a absolutely cracking event.” —Multilingual Search World Edition Search Marketing Expo – SMX London kicks off next Thursday, 15 November. Don’t miss your opportunity to attend. Register today! SMX London … Read more »

Don’t miss the opportunity to attend SMX Travel @ PhoCusWright if you are responsible for driving online travel sales or managing the people who do. SMX Travel happens November 12-13 in Orlando, FL, and is being co-produced by our sister … Read more »

We’re coming up on another great Third Door Media conference — Search Marketing Expo – SMX Social Media. SMX is the sister company to Search Marketing Now (SMN), along with Search Engine Land (SEL) and the newest addition to our … Read more »

Time and space are running out for you to attend Search Marketing Expo – SMX Social Media in New York City, October 16-17. There are fewer than 50 tickets left for this two-day event covering the most exciting aspect of … Read more »

Effective marketing has always been a balancing act. It’s just as true for internet and search marketing – the best search marketing strategies integrate paid search, search engine optimization (SEO) and feed management. How does your search marketing campaign measure … Read more »

Newly posted on-demand webcast: “Managing Large Search Marketing Campaigns: Automated Bid Management Solutions” – featuring Chris Sherman. Find out when you should consider automated bid management solutions, and how to manage the process. Chris Sherman shares strategic tips and tactics, … Read more »

Join us tomorrow — Tuesday, September 25 — for another webcast with Chris Sherman. (Yes, we mean Tuesday this week!) We’ll be starting at 1:00 PM Eastern Daylight Time; we always recommend you show up a few minutes early to … Read more »

Are you responsible for driving traffic to your Web site? Or building awareness with the difficult-to-reach demographic groups like teens and “20 somethings”? Then don’t miss Search Marketing Expo – SMX Social Media in New York City, October 16-17. Register … Read more »

We’ve added two new webcasts to our on-demand library: Online Travel Search: Tapping Into Consumer Trends – This August 30 webcast drew a record crowd and featured Lorraine Sileo, Vice President of Research at PhoCusWright, and Bill Tancer, General Manager … Read more »

Our next webcast, Thursday, August 30 — at 1:00 PM Eastern Daylight Time — is a bit of a tease…actually, it’s a sneak preview of what you’ll see at Search Marketing Expo, SMX Travel @ PhoCusWright, a two-day conference in … Read more »

On September 6 — Thursday — at 1:00 PM Eastern Daylight Time, join us for the webcast “Landing Page Optimization: Crank Up Your Search Results,” featuring Sapna Satagopan, from JupiterResearch and Gregg Makuch, VP of Marketing at Widemile. Every good … Read more »

From our sister company, Search Marketing Expo, here’s some news about upcoming conferences in the SMX series (and one of our upcoming webcasts :-)) We heard from several people last night that the early bird registration for Search Marketing Expo … Read more »

If you missed the webcast on August 2, Managing SEO for Big Sites, Big Brands, check it out on-demand in our webcast library at Search Marketing Now. Chris Sherman gave another great presentation on how to manage search engine optimization … Read more »

Don’t miss your chance to hear Del.icio.us founder Joshua Schachter and StumbleUpon founder Garrett Camp keynote Search Marketing Expo – SMX Social Media in New York City, October 16 & 17.SMX Social Media is your opportunity to learn social media … Read more »

From our sister, site, Search Marketing Expo: You’ve got a limited time to get the best rate for SMX Local & Mobile, Search Engine Land’s next Search Marketing Expo event. Don’t miss the only conference 100% focused on getting search … Read more »

In theory, Search Engine Optimization (SEO) is the same process whether your site has ten pages or ten thousand…or is it? In practice, SEO at large companies has its unique problems and solutions for marketers. So how do you effectively … Read more »

Our most recent webcast, Offline Conversions: The Missing Metric is now on-demand at www.searchmarketingnow.com. Christine Churchill was our main speaker, and she covered everything from the basic definition of web analytics to “graduate” level tactics for tracking conversions. Sponsored by … Read more »

SMX Local & Mobile Comes to Denver; Early-bird Registration Expiring Local & Mobile search promises to be the next “big opportunity” for interactive marketers. Join the SMX team and our outstanding cast of subject matter experts for SMX Local & … Read more »

Think of sports when you think strategic competitive intelligence for search marketing: devise a game plan that will exploit the competition’s weakness and neutralize its strengths. That was just some of the advice from Chris Sherman in last week’s webcast, … Read more »

Register now! Tracking offline conversions has always been a challenge for online marketers. How do you track conversions when your customers search online but buy offline? How do you evaluate the success of your keywords? Studies show that nearly two-thirds … Read more »

Last Thursday’s webcast, “The Dozen Truths Every CMO Must Know About Search Marketing” is now available on-demand at our website, www.searchmarketingnow.com. We had a number of CMOs in the audience, and many admitted that they’ve got a way to go … Read more »

Search Marketing Expo, our sister company, has just opened registration for the SMX Local & Mobile conference in Denver, October 1&2, 2007. SMX Local & Mobile is being co-chaired by Greg Sterling and Chris Sherman — two of our own … Read more »

Wouldn’t you love to take a look behind the scenes at your competitors’ search marketing campaigns? To know where their traffic comes from, how much they’re spending on campaigns, and what kinds of strategies they’re using to attract customers and … Read more »

Just how much does a CMO need to know about search marketing? Depends on how successful you’d like your marketing efforts to be. Search marketing no longer belongs only in the realm of techies or junior staff members. It’s a … Read more »

We had a fantastic webcast about Local Search yesterday, with Greg Sterling giving a great presentation. If you missed it, you can catch it on demand at our website. There were lots of great questions and we got to as … Read more »

We’re back — after a great time at Search Marketing Expo – SMX Advanced. If you were unable to make it out to Seattle, check our our SMX News blog for a re-cap, plus coverage of individual sessions, photos, and … Read more »

In just two weeks, June 4-5, we’ll be heading to Seattle for Search Marketing Expo – SMX Advanced, hosted by our sister company Search Engine Land. SMX Advanced is the inaugural show in the Search Marketing Expo series, programmed by … Read more »

Mobile Search Marketing — many say it’s the next big thing in interactive marketing. Are you ready to take advantage of this opportunity? How can you – should you – gear up for the opportunities presented by mobile search technologies? … Read more »

We’ve got two webcasts coming up in the next two weeks at Search Marketing Now… On April 19, industry expert Shari Thurow will talk about “Search Usability and SEO.” The debate continues over whether it’s more important to design a … Read more »

We’ve been busy at Search Marketing Now, with two webcasts a week apart – “Maximizing the Impact of Paid Search Listings,” on March 8th, and “Paid vs. Search Listings: Optimizing the Mix,” on March 15th. Both featured Chris Sherman as … Read more »

Once again, Chris Sherman, Executive Editor of Search Engine Land, will share his expertise with us as we learn about how to achieve the proper balance between paid and free search listings. Join us at 1 PM Eastern Daylight Time … Read more »

Paid search listings can be a great way to boost your rank in search engines – but they can be expensive, and a real headache to manage. Want to get the most out of your paid search advertising campaigns? Join … Read more »

We’ve got another webcast coming up Thursday — this time we’ll hear from Eric Ward, leading expert on link-building. His topic is “Online Publicity and Link-Building 2007.” The webcast will run about 45-50 minutes and we’ll have a question and … Read more »

We had a nice turnout for last Thursday’s webcast: “Social Search: New Marketing Opportunities,” which is now available on-demand at our website. Hats off to Chris Sherman for a great presentation, and thanks to iProspect for sponsoring the webcast. Everyone … Read more »

If you haven’t already registered, don’t forget… Our next webcast is “Social Search: New Marketing Opportunities,” featuring Chris Sherman. The webcast will take place on January 25 at 1 PM EST. This educational marketing webinar is sponsored by iProspect. Find … Read more »

If you missed our most recent webcast — or if you just want to go back and listen to it again — “Measuring Search Success 2007” is up on our website. Search Engine Land’s Chris Sherman gave an informative overview … Read more »

Happy New Year from Search Marketing Now! We thought we’d start 2007 with a webcast that will help you determine just how well you’re doing with your search engine marketing strategy – “Measuring Search Success 2007” will take place January … Read more »

There’s always something special about firsts – and our first Search Marketing Now webcast was no exception. On December 19, Chris Sherman gave an excellent presentation (if we do say so ourselves) on “How to Find the Right Search Marketing … Read more »

Our first Search Marketing Now Webcast — “How to Find the Right Search Marketing Partner” — is happening next Tuesday (Dec. 19th) at 1PM EST. Don’t miss out. Register for this free webcast at http://searchmarketingnow.com/webcasts/061219.shtml You’ll learn how to evaluate … Read more »

The countdown has begun to our first webcast, “How to Find the Right Search Marketing Partner,” featuring Chris Sherman, Executive Editor of Search Engine Land. Join us on Tuesday, December 19th at 1:00 PM EST for this live presentation, where … Read more »