Resource Library: Local

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How Distance and Intent Shape A Local Pack

In August 2017, a “Think With Google” piece stated that local searches without “near me” had grown by 150 percent and that searchers were beginning to drop other geo-modifiers — like zip codes and neighborhoods — from their local queries … read more »


webcast

Paid Search Tactics That Drive Quality Inbound Calls

Date: Oct 30, 2018 1:00 EDT (10:00PDT)

Speakers:
Stephanie White, Senior Account Manager, Hanapin Marketing
Ian Dailey, Senior Director, Product Marketing, Invoca


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Using Voice Search to Transform Your Local Search Strategy

Date: Sep 11, 2018 1:00 EDT (10:00PDT)

Speakers:
Collin Holmes, Founder and CEO, Chatmeter
Andrew Shotland, CEO, LocalSEOGuide.com


whitepaper

Realigning Your Local Marketing – A Starter Guide to Precision Marketing

With precision marketing, you will empower your local business partners to understand the channels that perform well for them because they are driven by data and historical performance. You’ll be able to customize local marketing plans with power and sophistication … read more »


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A Complete Guide To Google My Business

If you’re managing your own local business listing on Google Maps or have a business page on Google+, you are already using Google My Business. In this guide, Boostability reviews current Google My Business features and explains their value step … read more »


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The Local SEO Super Guide

Successful local SEO requires putting in the effort to optimize and get your profiles and websites ranking for local searches. Unfortunately, there is no shortcut. However, local SEO is fairly straightforward and uncomplicated. If you are just beginning to target … read more »


webcast

Close the Online/Offline Data Gap with AI-driven Call Intelligence

Date: Jul 19, 2018 1:00 EDT (10:00PDT)

Speakers:
Jeremy Hull, VP, Innovation, iProspect
Ian Dailey, Senior Director, Product Marketing, Invoca


whitepaper

The CMOs Guide to Creating Global Digital Experiences for Local Audiences

Implementing a digital experience relevant to different audiences around the world, is a key goal for enterprises looking to improve the effectiveness of their digital channels and maximize the economic potential of trade in the markets in which they operate. … read more »


webcast

SEO in 2018: What’s hot, what’s not…
A conversation with the experts

Date: Nov 30, 2017 1:00 EDT (10:00PDT)

Speakers:
Eric Enge, Stone Temple Consulting
Marshall Simmonds, Define Media Group


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Enterprise Local Marketing Automation Tools: A Marketer’s Guide

  Market Intelligence Report Enterprise Local Marketing Automation Tools: A Marketer’s Guide Marketing Land’s latest publication of the “Enterprise Local Marketing Automation Platforms: A Marketerís Guide” examines the market for local marketing automation platforms and the considerations involved in implementation. … read more »