Facebook continues to capture the hearts, minds — and dollars — of marketers and advertisers. And SMN continues to bring you current, authoritative resources on how to find opportunity in Facebook advertising.

Next Tuesday, Merry Morud of aimClear will be back with another webcast on Facebook advertising.

Join us on February 1 at 1 PM EST to hear Merry discuss testing and optimization of Facebook ads. She’ll go from the point of ad creation, including discussion of the nuances involved in ad segments, through to multivariate testing and optimization. Join us — registration is open at Search Marketing Now.

We last heard from Merry in October, when she presented on the webcast “Facebook Advertising: Tips and Tactics.” This webcast is now available on-demand.

Other SMN resources about Facebook:

E-Book: Best Practices in Facebook Marketing

On-demand webcast: Facebook Advertising for Search Marketers

Managing a Large Facebook Advertising Campaign

And, don’t miss the special workshop at SMX West – Marty Weintraub and the aimClear team will be doing an all day session, “aimClear® Facebook Marketing Intensive @ SMX West.” Registration and more information available at Search Marketing Expo.