How To Develop, Launch and Track a Mobile Marketing Strategy

How To Develop, Launch and Track a Mobile Marketing Strategy: Search Marketing Now Webcast, August 30

Live webcast on Monday, August 30th delves into mobile marketing strategy and tactics, featuring expert speakers who’ve run successful mobile marketing campaigns

Redding CT, August 19, 2010 — On Monday, August 30 at 1 PM EDT, Search Marketing Now presents ” How To Develop, Launch and Track a Mobile Marketing Strategy ,” a free webcast featuring Kerri Smith of Range Online Media and Catherine Davis of The Container Store.

Registration is open at Search Marketing Now.

Mobile marketing expert strategist Kerri Smith of Range Online Media will present an overview of the mobile landscape and provide examples of how advertisers are successfully conquering the mobile channel. She’ll share the ins and outs of mobile search and display and SMS, and will offer tips on how advertisers can determine which type of campaign makes the most sense for their particular brand.

This webcast will also heavily focus on how brands are overcoming conversion tracking battles to prove their success and how to use the mobile channel to engage consumers and enhance a brand’s image.

Catherine Davis of The Container Story will deliver a practical case study that shows how retailers are using mobile marketing in their overall strategy.

Kerri Smith,
Mobile Strategist and Senior Account Executive, joined the Range Online Media team in 2008, after a rewarding career managing mobile marketing campaigns for Mango Mobile, working in the television production business with The Daily Buzz and heading up local marketing programs for IBM. Kerri is responsible for leading the strategy and development of integrated mobile efforts at Range Online Media and driving the education of emerging mobile technologies. Her mobile experience covers an array of mobile deployments for clients within retail and travel verticals.

Catherine Davis, Direct Marketing Director, The Container Store, is responsible for all web marketing initiatives, customer database and direct mail initiatives for The Container Store – from mail file segmentation and preparation to response analysis. Prior to joining The Container Store’s team, Davis was the Director of Brand Marketing at Neiman Marcus Direct where she executed strategic initiatives to retain, develop and recruit new customers to the Direct division of Neiman Marcus. She was also responsible for direct mailing planning for the Neiman Marcus catalogs, as well as web marketing for the Neiman Marcus, Bergdorf Goodman and Cusp websites.

This webcast is sponsored by Range Online Media, a leading search and interactive marketing agency that delivers measurable success through comprehensive, online marketing services, including paid search marketing, search engine optimization (SEO), online media placement and social media, strategic planning, performance optimization and more. Range Online Media currently offers strategic leadership and campaign management services to Neiman Marcus, Gap Inc., Bass Pro Shops, Accor Hotels North America, L’Occitane en Provence, The Container Store, Godiva, Burberry, Wyndham Hotels & Resorts and many other smart clients. Range is headquartered in Texas and has offices in New York and Utah. For more information, visit

About Search Marketing Now and Third Door Media:

Search Marketing Now webcasts are produced by Third Door Media, Inc. Third Door Media’s mission is to empower interactive and search marketing professionals by providing trusted content and community services they need to be successful.

Third Door Media produces the conference series Search Marketing Expo – SMX, which includes SMX East, SMX West, SMX Advanced and other SMX conferences. Third Door Media also publishes the search marketing news and analysis site Search Engine Land and, the place for web, online, search, interactive and internet marketers to share news stories, talk within subject-specific discussion forums, build a network and stay connected to hot topics in internet marketing.


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