If you’re paying too much for your PPC ads — or if you’re competitor is beating you at PPC, it could be your Quality Score.
What to do — where to start?
We’ve just posted a new whitepaper from Wordstream, Improving Quality Score – The Value of Being More Relevant. It takes an in-depth look at Quality Score — what it is, how it’s calculated, and the specific advice that Google offers on how to optimize Quality Score. Find out what you can do to realize the benefits of a higher Quality Score.
Also of interest:
7 Steps to a Better Search Campaign – Got a week to improve your search campaign? Find out what to do, starting with effective keywords organization.