New books from SMN speakers Brad Geddes and Vanessa Fox

Search Marketing Now speakers are experts in a wide variety of marketing disciplines — they’re also accomplished speakers and authors. Two recent books by SMN speakers are “Advanced Google AdWords,” by Brad Geddes and “Marketing in the Age of Google: Your Online Strategy IS Your Business Strategy” by Vanessa Fox.

Brad’s book was recently reviewed on Search Engine Land – here’s what Chris Sherman had to say:

…”Advanced Google AdWords, a new book from Search Engine Land Paid Search columnist Brad Geddes, should be must-reading for anyone who’s serious about getting the most out of a Google paid search program. Brad is one of the most knowledgable people I know when it comes to AdWords, and he shares his knowledge generously throughout the book.”

Advanced Google AdWords
by Brad Geddes
Sybex, $39.99
ISBN-13: 978-0470500231

Brad has done two webcasts for us on Search Marketing Now –

Trademarks, Brand Terms and PPC Advertising: Updates You Must Know

PPC Content Networks and Placement Campaigns: How to Optimize for Success

– both are available on-demand at Search Marketing Now.

Vanessa’s book, “Marketing in the Age of Google: Your Online Strategy IS Your Business Strategy” got this review from Danny Sullivan, Editor in Chief at Search Engine Land:

“Former Googler Vanessa Fox has a unique understanding of search marketing from both sides of the table, and has been educating people about the world of Google and search marketing through speaking and writing for years. She thoughtfully guides marketers past jargon and distractions to focus on the best ways to reach customers in today’s ‘searching’ culture.”

Vanessa’s webcasts at Search Marketing Now include

SEO and Website Hosting: What You Should Know and

Social Networking 101: Does my CEO Really need a Facebook Profile?

which are also available on-demand at Search Marketing Now.

Marketing in the Age of Google: Your Online Strategy IS Your Business Strategy
by Vanessa Fox
Wiley, $29.95
ISBN-13: 978-0470537190

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