Managing Big, Complicated PPC Campaigns

What are the challenges of managing a PPC campaign when you’ve got 25-1000 ad groups and hundreds of thousands of keywords spread across multiple search engines?

Find out in our Search Marketing Now Webcast “Managing Big, Complicated PPC Campaigns” – Tuesday, May 13th at 1 PM Eastern. David Szetela of Clix Marketing will deliver the presentation, which will include an Q+A session at the end. Register now – it’s free!

Paid search remains a critical part of any online marketing campaign, but managing complicated campaigns can be tedious and time-consuming, and steals time better used for optimization. This is especially true for direct marketers with multiple diverse product lines.

In this webcast, PPC expert David Szetela looks at how to successfully manage large paid search advertising campaigns – from keyword research to campaign management tools that can help.

Topics will include keyword research and generation; ad testing and landing page testing; use of AdWord Editor; migrating campaigns from Google to Yahoo and Microsoft; managing text and non-text contextual campaigns; keyword bid management.

David Szetela founded Clix Marketing in 2003, following a 25-year career in technology sales and marketing. He is active in the Search Engine Marketing Professional Organization (SEMPO) and was the author of two lessons in SEMPO’s Advanced Search Advertising course. He is a contributor to Search Engine Land and a frequent speaker at industry conferences such as Search Marketing Expo – SMX West.

This webcast is sponsored by Marin Software. Register now!