Remarketing with Google AdWords: E-Book at Search Marketing Now

Our latest E-Book highlights one another current opportunity for search marketers: re-marketing. As every web-based business owner knows, many visitors leave without converting. Some might be comparison shopping, and visit other sites before converting, others may leave because the site isn’t engaging enough.

Now, advertising technology allows marketers to target these non-converters, to serve up custom ads to bring them back.
This capability, known as re-targeting, was made available to Google AdWords advertisers in late 2009 and is called ‘re-marketing’ by Google.

Remarketing is a valuable tool for your online marketing arsenal. The ability to serve an ad to someone who has actually interacted with your website means you haven’t lost that prospect. By staying connected with people who have previously visited your site, you are building a pool of prospects who have a higher chance of converting than the average visitor because they have already shown an interest in your products or services.

“Using Remarketing to Drive Increased Display Ad Results” describes how to set up and run Google AdWords re-marketing campaigns. We’ll take you through a step-by-step approach, providing a visual walk-through of what a remarketing campaign looks like.

Take a look – it’s free!