Resource Library: Advertising

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The Smart Marketer’s Guide to Optimizing Campaign ROI

This report from Claritas provides detailed insight into “best practices” that allow marketers to more accurately analyze the effectiveness of their multichannel marketing campaigns. In the report you will learn: How to accurately calculate your return on ad spend Some … read more »


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So You Want To Hire A Digital Marketing Agency…

If you’re looking to partner with a digital marketing agency, the choices can be overwhelming. How do you know what to look for in a partner, and what should you expect from the engagement? Fear not. This guide from Titan Growth … read more »


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Top Tips for Improving Quality Score

Within Google Ads, every keyword is subject to Google’s Quality Score metric, which impacts your cost and your ad’s ability to display. Enhance your performance and optimize your cost with these simple steps to improve your ads’ Quality Score. Download … read more »


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How to Make Search the Driving Force in This ‘New Normal’

Date: Sep 1, 2020 1:00 EDT (10:00PDT)

Speakers:
Ashley Fletcher, VP of Marketing, Adthena
Ginny Marvin, Editor-in-Chief, Search Engine Land


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How to Boost Your Google Ads ROI with Call Tracking & Conversational Analytics

Date: Aug 27, 2020 1:00 EDT (10:00PDT)

Speakers:
Owen Ray, Sr. Content Marketing, Manager, Invoca
Greg Sterling, Editor, Search Engine Land


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Adapting Your Advertising Strategy in a Crisis

March 2020 represented one of the quickest and most drastic shifts in online behavior we’ve ever seen. Explore the developing changes in the digital marketing landscape, particularly in paid advertising, through the COVID-19 pandemic, and key insights to apply to … read more »


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Display B2B Buying Has Evolved

Today’s B2B buyer is elusive, impatient and informed. For marketers, focusing on key accounts is no longer just a tactic; it’s a fact of business life. In this insight-filled whitepaper, you’ll find a range of ideas, tactics, and advice on … read more »


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Making Sense of 2020: New Marketing Priorities & Opportunities amidst the Chaos

Date: Apr 14, 2020 1:00 EDT (10:00PDT)

Speakers:
Jim Sterne, Founder, Marketing Analytics Summit & Director Emeritus, Digital Analytics Association
Erica Seidel, Executive Recruiter & Founder, The Connective Good
Linh Ho, CMO, conDati


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Your 5 biggest Google Ads challenges and how to solve them

Find your PPC A-game in 2020 A is for Automation – a guide to your 5 biggest Google Ads challenges & how to solve them. You’ll learn how to optimize your tools and stay on top of your game: Why … read more »


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Retargeting in 2020: Key Insights to Help You Succeed

Date: Apr 2, 2020 1:00 EDT (10:00PDT)

Speakers:
Todd Lebo, Partner & CMO, Ascend2
Jalali Hartman, AI Lab Director, Perfect Audience
Eric Stockton, General Manager, Perfect Audience