Resource Library: Advertising

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Putting in the Work: Understanding B2B Audiences on Connected TV

Date: Dec 13, 2022 1:00 EDT (10:00PDT)

Speakers:
Eric Hatzenbuhler, Senior Digital Marketing Manager, MNTN


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Top 8 Reasons Why Connected TV Should Be Part of Your Performance Marketing Mix

Connected TV (CTV) is a hot topic of discussion this season. And rightly so, given that it offers a unique combination of delivering the impact of traditional TV with the precision of digital advertising to marketers. But is it all … read more »


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Demystifying Mid-Funnel Ad Impact

Your ads work a lot harder than you think. Want to uncover how they impact conversion outcomes, without relying on cookies or mobile IDs, even on sites you have no relationship with? Get full credit for your ad impact. Get … read more »


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If the Customer is Always Right, Your Technology Should be Too

Date: Oct 6, 2022 1:00 EDT (10:00PDT)

Speakers:
Lisa Hopkins, Global Advertising & Marketing Technology Partner Strategy, AWS
Steven Casey, VP, Research Director, Forrester
Zack Wenthe, CDP Evangelist, Treasure Data
Ankur Jain, Global Cloud Practice Lead, Merkle


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Leap or Linger: Determining Which Ad Platforms to Test for Your B2B Brand

Date: Aug 25, 2022 1:00 EDT (10:00PDT)

Speakers:
Eric Hatzenbuhler, Senior Digital Marketing Manager, MNTN


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Outsmarting CPM Inflation: An In-Depth Report

CPM inflation is a pressing concern for digital marketers. When CPM inflation increases, digital advertising prices rise, making it more expensive to reach digital audiences. And while ad prices are soaring, precisely targeting ads is becoming more difficult due to … read more »


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Google Performance Max: Strategies for building optimal campaigns

Date: Jul 28, 2022 1:00 EDT (10:00PDT)

Speakers:
Melain Ly, Senior Marketing Manager, US, Channable


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The State Of Advertising And Marketing Technology Modernization

In January 2022, AWS Marketplace commissioned Forrester Consulting to evaluate the state of customer experience and advertising and marketing technologies. To explore this topic, Forrester conducted an online survey with 636 respondents with responsibility for advertising and marketing technology strategy … read more »


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Protect Your Paid Advertising Spend Against Ad Fraud and Invalid Traffic

Date: Jun 28, 2022 1:00 EDT (10:00PDT)

Speakers:
Adam French, Regional Vice President, EMEA, TrafficGuard


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Measurement in a Cookieless World: Are You Ready for What’s Next?

Date: Apr 12, 2022 1:00 EDT (10:00PDT)

Speakers:
Sreekant Lanka , SVP Digital Solutions, iQuanti