Resource Library: Advertising

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Google is Hogging Half Your Traffic: How to Get It Back

Date: Jan 28, 2020 1:00 EDT (10:00PDT)

Speakers:
Frederick Vallaeys, CEO, Optmyzr
Matthew Howells-Barby, Director of Acquisition Marketing, HubSpot
Andreas Dzumla, Co-CEO & Co-Founder, Longtail UX


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The State of Retail Media: Learnings from 100 Retail Brand Executives

Date: Jan 16, 2020 1:00 EDT (10:00PDT)

Speakers:
Ginny Marvin, Editor-in-Chief, Third Door Media
Andreas Reiffen, CEO, Crealytics


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Brand Protection Basics: Affiliate Ad Hijacking

Affiliate ad hijacking (also known as brand poaching, direct linking, URL jacking) is when an affiliate impersonates a brand by running ads that look identical to a brand’s ads. Customers typically have no idea they have clicked on an affiliate … read more »


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Digital Commerce Advertising Management Platforms – For Amazon, Google Shopping and Beyond

  New! Market Intelligence Report: Digital Commerce Advertising Management Platforms For Amazon, Google Shopping and Beyond   Editorial Advisor: Ginny Marvin, Editor in Chief, Third Door Media Research/Writers: Karen Burka, Senior Research Consultant, Third Door Media Marcia Simmons, Freelance Writer … read more »


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The Telecom Marketer’s Guide To Mastering Display Advertising

Read how Three Sweden, Telia Company, and Telenor have succeeded with display advertising with improved results. Download Bannerflow’s guide to get actionable solutions to the three biggest challenges for digital marketers in telecom. Explore: Strategies for attracting new customers Using … read more »


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The Essential Guide to Protecting Your Ad Spend from Invalid Traffic

Fraud accounted for nearly $6.5B in wasted ad spend for advertisers in 2017 alone. But, did you know that not all invalid traffic (IVT) is fraud. Learn more about IVT, and what you can do to keep your campaigns protected. … read more »


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Customer loyalty: A guide to understanding lifetime value in the offline world

Customer lifetime value, often referred to as CLV, is one of the most important measures of marketing success. Strong CLV represents loyalty and customer value. It’s a great way to measure the success and strength of your business But it … read more »


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A Click Is Not a Customer: Using offline attribution to improve digital ad performance

Digital advertising is among the most effective ways to get your message to potential customers. The challenge is you don’t know how well digital advertising performs if your goal is driving traffic to a real-world location. There’s no sure way … read more »


webcast

The Truth About Personalization: Using a CDP to Personalize Marketing on the Channels That Really Matter

Date: Oct 23, 2019 1:00 EDT (10:00PDT)

Speakers:
Tom Treanor,Head of Marketing, Arm Treasure Data


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How to Optimize Your Ad Strategy for Revenue

Measuring ROI from paid marketing is a critical problem a lot of marketers are trying to tackle. Good marketing is not transactional, most marketers know this, but it is easy to forget. ROI is measured along a cycle that could … read more »