Resource Library: Advertising

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The Future of Digital Advertising: Your Paid Media Playbook for 2024 — A MNTN white paper produced with MarTech

Which digital advertising plays will your brand run in the coming year? Changes in consumer behavior, the regulatory environment and the paid media landscape in general are forcing marketers to think about the channels and tactics that will drive business … Read more »


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Everything You Need to Know About CTV Audience Targeting (in under 60 minutes)

Date: Jul 16, 2024 1:00 EDT (10:00PDT)

Speakers:
Tori Cipollone, Senior Platform Experience Manager, MNTN


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The Retailer’s Ultimate Guide to CTV Performance Measurement

As a retail marketer, you know that consumers spend big money both online and in-store. And while it’s great they’re buying in both places, it can be challenging to track the total effectiveness of your marketing campaigns. Luckily, measurement technology … Read more »


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Fueling the B2B Pipeline for Longevity

A solid pipeline is the dream of any B2B marketer. We should know — we’re B2B marketers ourselves. We talk a lot about why we’re such firm believers that B2B brands should leverage CTV, but we’re boiling it down to … Read more »


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Your Performance TV Guide to Summer

When you think of the summer season, we’re guessing you picture sandy beaches, warm weather, and exciting vacations. But while summer may be a time of rest and relaxation for a lot of folks, for businesses it can be prime … Read more »


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Seeing Connected TV Through a Search Marketer Lens

Date: Apr 18, 2024 1:00 EDT (10:00PDT)

Speakers:
Rebeccah Bakich Digital Marketing Manager, MNTN


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Your Guide to Connected TV Audience Strategy.

In a world where consumers are inundated with brand messaging everywhere they look, an audience-first approach to Connected TV advertising is critical.  If you need some support on this front, download this white paper to learn all you need to know … Read more »


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Your Guide to Building Campaigns on Connected TV

Diving into a new advertising channel might seem like a daunting task, but it doesn’t have to be. A great place to start is by developing a solid campaign strategy that aligns with your unique goals as a business. Download … Read more »


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How To Set Up A Successful A/B Test for Connected TV

A/B testing is a strategy in which marketers compare two or more variations of a specific component of their campaign. When done intentionally, A/B testing provides data-backed insights to inform more effective creative designs, audience strategies, and other campaign improvements … Read more »


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How To Grow Your Business With Connected TV

Gone are the days when television advertising was just for the Nikes and Coca Colas of the world. With the invention and increasing popularity of Connected TV (CTV), businesses of all sizes can effectively reach consumers wherever they stream their … Read more »


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