Resource Library: Advertising

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Customer loyalty: A guide to understanding lifetime value in the offline world

Customer lifetime value, often referred to as CLV, is one of the most important measures of marketing success. Strong CLV represents loyalty and customer value. It’s a great way to measure the success and strength of your business But it … read more »


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A Click Is Not a Customer: Using offline attribution to improve digital ad performance

Digital advertising is among the most effective ways to get your message to potential customers. The challenge is you don’t know how well digital advertising performs if your goal is driving traffic to a real-world location. There’s no sure way … read more »


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The Essential Guide to Protecting Your Ad Spend from Invalid Traffic

Fraud accounted for nearly $6.5B in wasted ad spend for advertisers in 2017 alone. But, did you know that not all invalid traffic (IVT) is fraud. Learn more about IVT, and what you can do to keep your campaigns protected. … read more »


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The Truth About Personalization: Using a CDP to Personalize Marketing on the Channels That Really Matter

Date: Oct 23, 2019 1:00 EDT (10:00PDT)

Speakers:
Tom Treanor,Head of Marketing, Arm Treasure Data


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How to Optimize Your Ad Strategy for Revenue

Measuring ROI from paid marketing is a critical problem a lot of marketers are trying to tackle. Good marketing is not transactional, most marketers know this, but it is easy to forget. ROI is measured along a cycle that could … read more »


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Stop Overbidding for What’s Yours! Using AI to build brand equity and search ROI

Date: Oct 8, 2019 1:00 EDT (10:00PDT)

Speakers:
Aaron Levy,Group Director, SEM, Tinuiti
Nikos Drakatos, Director of Product Marketing, Athena


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The Trouble With Automation and Google Ads

Over the past few years, Google has made a serious push for automation with Smart Shopping campaigns, automated bid strategies, and more. On the surface, these fix-it-and-forget-it solutions seem perfect for advertisers who don’t have a lot of time to … read more »


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Driving TV ROAS: How to Make Your Next Dollar Work Harder

Brands face an increasingly competitive environment in which distracted consumers use multiple devices simultaneously. To get the best results, advertisers need to spend every dollar wisely. But figuring out how to do that, and especially for linear television, remains a … read more »


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AI and Digital Paid Media: Are PPC Managers Being Replaced?

Date: Aug 22, 2019 1:00 EDT (10:00PDT)

Speakers:
Ginny Marvin, Editor-in-Chief, Third Door Media
Will Haswell, Head of Digital Aquisition, Adzooma
Sal Mohammed, Head of Partnerships, Adzooma


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The Future of Search: Capturing the Hearts and Minds of Generation Z

The coming of age of Generation Z represents a landmark moment for advertising. This is the first generation who have grown up in a fully connected digital world, where personalized smartphones and omnipresent digital media are simply the norm. Today, … read more »