Resource Library: Advertising

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You Got The Click! Now What?

Date: Sep 18, 2018 1:00 EDT (10:00PDT)

Speakers:
Brian Finnerty, Director of Marketing, Marin Software
Ginny Tonkin, Associate Product Marketing Manager, Instapage


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Ramp Up Your Amazon Ad Game: 5 Tips for Success

Date: Aug 23, 2018 1:00 EDT (10:00PDT)

Speakers:
Bryant Garvin, Director of Online Advertising, iServe
Wes MacLaggan, SVP of Marketing, Marin Software


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Cross Channel Orchestration

Going the distance in digital marketing means going across channels. (Because scattered efforts can only lead to scattered results.) Catapult your campaigns with consistent personalization – and drive more sales than you ever thought possible.


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Close the Online/Offline Data Gap with AI-driven Call Intelligence

Date: Jul 19, 2018 1:00 EDT (10:00PDT)

Speakers:
Jeremy Hull, VP, Innovation, iProspect
Ian Dailey, Senior Director, Product Marketing, Invoca


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Paid Search Benchmark 2018

This report from Adthena benchmarks ad spend and performance in search, across the broad spectrum of industries and advertisers which invest in search advertising. The benchmark encompasses data from over 140 million paid search ads, 135,000 advertisers, and 5.6 million … read more »


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Advanced AdWords Strategies to Personalize Experiences and Drive Revenue

Date: Jun 26, 2018 1:00 EDT (10:00PDT)

Speakers:
Aaron Levy, Senior Team Leader, Paid Search, Elite SEM
Blair Symes, Director of Content Marketing, DialogTech


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2018 B2B Advertising & Marketing Outlook: Programmatic Takes Hold

Business-to-business marketers have traditionally been slower than their consumer peers to fully adopt programmatic advertising and data-driven marketing technologies. But after playing catch-up, they have now fully embraced automated ad buying, coming up with ways to maximize its impact for … read more »


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Solving the Four Key Challenges of Today’s Advertisers

Brands and advertisers are facing an ever-shrinking window in which to capture consumers’ attention. Procter & Gamble’s chief brand officer recently revealed that the average digital ad is viewed for just 1.7 seconds. Only 20 percent of ads are viewed … read more »


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What is Ad Effectiveness and How Does It Help Your Business?

Companies need sound measurement and reliable methodologies to select ad campaigns that work. Ultimately, any judgment about measuring a digital advertising campaign’s success depends on how well it can advance the company’s goals – in particular, with reference to the … read more »


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Unifying Your Search and Social Ad Strategies

Date: May 10, 2018 1:00 EDT (10:00PDT)

Speakers:
Michelle Stinson Ross, Director of Marketing Operations, Apogee Results
Connie Lanter, Customer Success Director, Marin Software