Resource Library: Advertising

whitepaper

As Paid Search Evolves, Marketers Must Too

For this white paper, Criteo commissioned Forrester Consulting to evaluate recent trends in paid search marketing. Then to further explore this trend, Forrester developed a hypothesis that paid search marketing is getting more complicated and that retail marketers must adapt … read more »


whitepaper

Digital Advertising in Russia

Russia is home to 146 million consumers, and with 100 million internet users Russia is the 7th largest internet audience in the world. It’s a country of great size, great wealth and tremendous opportunity for the savvy Digital Marketer. This … read more »


webcast

AMP Up Your Call Conversions: 5 Things You Need to Know

Date: Oct 19, 2017 1:00 EDT (10:00PDT)

Speakers:
Eric Enge, Founder and CEO, Stone Temple
Matt Mills, Front-End Developer, CallTrackingMetrics
Jessica Michaels, Marketing Manager, CallTrackingMetrics


whitepaper

10 AdWords Copywriting Hacks for SMBs

The holiday season is quickly approaching, and competition for ad clicks gets more competitive each day leading up to Black Friday. Even the most seasoned advertisers know that small improvements to ad copy can make a big difference in performance. … read more »


whitepaper

An Introduction: Performance Marketing for Your Business

Performance marketing can provide maximum advertising power without draining your advertising budget. This introduction to performance marketing from TUNE covers the following topics: Basic concepts of performance marketing programs An introduction to affiliate offers Understanding publishers


whitepaper

Complete Guide to Facebook Advertising

Today, a Facebook advertiser’s biggest obstacle is that, with the proliferation of ad types, goals, and things you can actually achieve on Facebook, the options and best practices can get overwhelming. 3Q Digital boils it down for you in this … read more »


webcast

Accelerated Mobile Pages (AMP): IS faster better?

Date: Sep 7, 2017 1:00 EDT (10:00PDT)

Speakers:
John Shehata, Vice President, SEO, Conde Nast
Aleyda Solis, International SEO Consultant, Orainti
Adam Young, CEO and Founder, Event Tickets Center


whitepaper

The Monsters of Paid Search

Every day, monsters are stealing thousands of clicks from your brand. Prowling around your paid search campaigns and looting your traffic, they come in all shapes and sizes. Only you can save your brand from these monsters. This eBook is … read more »


whitepaper

The Multiplier Effect of Integrating Search and Social Advertising

Search has the powerful ability to “pull” consumers through queries of intent. And social offers its own unique ability to “push” a message to highly targeted audiences. Marin Software conducted a study of more than 200 enterprise advertisers with billions … read more »


whitepaper

State of Digital Advertising 2017

Marin Software interviewed top digital marketing managers around the world to discover the trends, opportunities, and challenges they face in 2017. Download the report to learn the current state of the industry, plus expert tips and recommendations for success. Highlights … read more »