The Monsters of Paid Search
Every day, monsters are stealing thousands of clicks from your brand. Prowling around your paid search campaigns and looting your traffic, they come in all shapes and sizes. Only you can save your brand from these monsters. This eBook is … read more
The Multiplier Effect of Integrating Search and Social Advertising
Search has the powerful ability to “pull” consumers through queries of intent. And social offers its own unique ability to “push” a message to highly targeted audiences. Marin Software conducted a study of more than 200 enterprise advertisers with billions … read more
State of Digital Advertising 2017
Marin Software interviewed top digital marketing managers around the world to discover the trends, opportunities, and challenges they face in 2017. Download the report to learn the current state of the industry, plus expert tips and recommendations for success. Highlights … read more
Baby Come Back! How to Grow Customer Revenue with People-Based Search Marketing
Date: Jun 15, 2017 1:00 EST (10:00PST)Speakers:
Katherine Flood, Search Program Manager, CustomInk
Lisa Rapp, Director, Brand Product Marketing, LiveRamp
Mobile Marketing vs. In-Store Sales: Help! What’s the Correlation?
Date: Jun 6, 2017 1:00 EST (10:00PST)Speakers:
Greg Sterling, VP of Strategy and Insights, Local Search Association
Ryan Weisert, Director of Client Success, MomentFeed
New RLSA Strategies for Search Marketers
Date: May 25, 2017 1:00 EST (10:00PST)Speakers:
Kirk Williams, Owner, ZATO Marketing
Alex Dao, Head of Search Sales, Criteo
What is Omniconversion?
Small businesses have never had more opportunities to market themselves. Social channels like Facebook, Instagram and Snapchat have levelled the playing field for creating visibility. Facebook Ads, Google Adwords and other advertising platforms have made it easy to advertise directly … read more
The Programmatic Guide for Modern Marketers, Publishers, and Media Planners
Digital delivery and content is the new currency of advertising. Brands must find a way to connect while measuring returns on more than recall or click through rate (CTR). Only programmatic platforms can deliver that value. Get the basics of … read more
4 Critical Touch Points of an Effective Ad Campaign
For success in today’s digital marketing world, you need a well-rounded, holistic advertising strategy that encompasses various mediums and methods of communication. Multi-touch point advertising campaigns aren’t just important, they’re absolutely necessary for a successful advertising campaign. In this white … read more
Guide to Google My Business For Multi-Location Brands
With the SweetIQ Guide to Google My Business (GMB) for Multi-Location Brands, learn how centralizing your local presence for all your locations is vital to keeping listings accurate, improving your GMB rankings, and generating more revenue from a unified Local … read more
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