Resource Library: Advertising

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How Search Marketing Turned the Tide for CTV Audience Targeting

Date: Oct 3, 2024 1:00 EDT (10:00PDT)

Speakers:
Tyler Young, Senior Digital Marketing Analyst, MNTN


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Guide to Cost-Effective 
Google Advertising in 2024

Advertisers often focus on optimizing for clicks, but this can waste ad budgets without guaranteeing conversions. With Google clicks costing $2 to $4, optimizing the entire funnel is essential. This guide offers 18 strategies to reduce cost-per-click by addressing both … Read more »


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Your Performance TV Guide to Holiday 2024

Despite worries of economic uncertainty, strong retail sales and a growing appetite for streaming have set the stage for a competitive and tech-driven 2024 holiday season. So while consumers may be more budget-conscious, Connected TV is emerging as a brand … Read more »


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The Digital Marketer’s Guide to Connected TV

Your search marketing chops are finely honed to capture demand, but how are you generating new demand? Enter: Connected TV. TV is now a performance channel, and a valuable one, at that. Not only is it the perfect complement to … Read more »


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What You’re Really Getting When You Buy Performance TV

Connected TV (CTV) — it’s so hot right now. MNTN knows, but this advertising channel has proven itself to be powerfully effective at generating real performance for brands of all shapes and sizes. While CTV is certainly a buzzword in the … Read more »


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The Future of Digital Advertising: Your Paid Media Playbook for 2024 — A MNTN white paper produced with MarTech

Which digital advertising plays will your brand run in the coming year? Changes in consumer behavior, the regulatory environment and the paid media landscape in general are forcing marketers to think about the channels and tactics that will drive business … Read more »


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Everything You Need to Know About CTV Audience Targeting (in under 60 minutes)

Date: Jul 16, 2024 1:00 EDT (10:00PDT)

Speakers:
Tori Cipollone, Senior Platform Experience Manager, MNTN


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The Retailer’s Ultimate Guide to CTV Performance Measurement

As a retail marketer, you know that consumers spend big money both online and in-store. And while it’s great they’re buying in both places, it can be challenging to track the total effectiveness of your marketing campaigns. Luckily, measurement technology … Read more »


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Fueling the B2B Pipeline for Longevity

A solid pipeline is the dream of any B2B marketer. We should know — we’re B2B marketers ourselves. We talk a lot about why we’re such firm believers that B2B brands should leverage CTV, but we’re boiling it down to … Read more »


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Your Performance TV Guide to Summer

When you think of the summer season, we’re guessing you picture sandy beaches, warm weather, and exciting vacations. But while summer may be a time of rest and relaxation for a lot of folks, for businesses it can be prime … Read more »


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