The Ultimate CTV Start-Up Kit
CTV is the fastest-growing channel in digital marketing for a reason: marketers who understand how to leverage it and measure its impact are transforming their business results. The channel’s unique combination of big-screen storytelling and digital targeting and reporting isn’t … Read more
Google Ads Masterclass: New Rules for Maximizing Conversion Rates
Date: Jun 17, 2025 1:00 EDT (10:00PDT)Speakers:
Blair Symes,
Senior Director, Product Marketing, Invoca
Amy Hebdon,
Founder and Managing Director, Paid Search Magic
Digital Advertiser’s Playbook 2025
Digital advertising is undergoing a seismic shift—signal loss from privacy regulations and browser restrictions is making it harder than ever to track conversions and measure success. The Digital Advertiser’s Playbook gives you a proven framework to overcome these challenges with … Read more
Building the AI Feedback Loop for PPC
It’s a real, transformative force capable of driving results that most would kill for, especially when it comes to paid campaigns. Today’s AI tools promise smarter campaigns, streamlined targeting, and better ROI. But there’s a catch: These tools are only … Read more
The Hidden Cost of Google Ads
Date: Apr 17, 2025 1:00 EDT (10:00PDT)Speakers:
Jenn Paterson,
BrandPilot.AIJohn Beresford,
BrandPilot.AI
Mastering First-Party Data: The Complete Playbook for Marketers
As Google shifts its approach to third-party cookies, first-party data has become even more essential for marketers aiming to create personalized, privacy-compliant experiences. Download this eBook now to future-proof your marketing strategy with the power of first-party data.
How Connected TV Boosts Omnichannel Ad Strategies.
Connected TV (CTV) may rely on television screens to serve advertisements, but in practice, it’s a powerful performance channel akin to paid search and paid social. With CTV advertising, brands get both a high level of control over their campaigns … Read more
Realize Your Creative Vision in 2025
Date: Jan 28, 2025 1:00 EDT (10:00PDT)Speakers:
Allie Archerd,
Account Director, MNTN
2025 Playbook: 13 data plays for SEO and SEM experts
In today’s competitive search landscape, mastering your data strategy isn’t optional—it’s essential. This comprehensive playbook reveals 13 battle-tested plays that leading SEO and SEM professionals use to outperform their competition, from leveraging real-time SERP data to implementing cross-platform competitive analysis. … Read more
Your Guide to Reporting and Measurement on Connected TV
For most of its history, television advertising was reserved for the major household brands who could afford the real estate. But the advent and increasing popularity of Connected TV (CTV) has made the channel more widely accessible to brands of … Read more