Resource Library: Advertising

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Killer Paid Search Tactics That Every Marketer Needs to Know

Date: Aug 10, 2021 1:00 EDT (10:00PDT)

Speakers:
Blair Symes Sr. Director, Product Marketing, Invoca
Jessica Stein Director, Search Marketing, Media Experts


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This Time It’s Personal: The Enterprise Guide to Personalization at Scale

Customers want to feel like brands know who they are and expect brands to deliver a personalized experience that’s unique to them. Beyond customer expectations, there’s business incentive: when 50% of revenue for most brands comes from the top 10% … read more »


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When the Third-Party Cookie Party is Over

Ad targeting and measurement are about to be disrupted. But that doesn’t mean you’ll be left high and dry. The third-party cookie has been a key component of the digital marketing ecosystem for years, and its demise has the potential … read more »


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Media Optimization Guide: Six Steps to Plan and Pace Your Media Buys for Maximum Impact

In this media optimization guide from Salesforce, you will learn: Ways to be more efficient and drive growth from every investment How to complete analytics framework for strategic decision-making at every step of the media process Six key steps to … read more »


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The Future of Digital Advertising: How to Deliver Personalization at Scale with Agility and Automation

Date: Jun 24, 2021 1:00 EDT (10:00PDT)

Speakers:
Nehal Patel, Head of Customer Success, Americas - Ad-Lib.io


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How to Measure Google’s E-A-T Criteria and Improve Your Organic Results

Date: Jun 10, 2021 1:00 EDT (10:00PDT)

Speakers:
Ajay Rama Senior Vice President, Products, iQuanti


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Global Social Media Advertising Trends Among Retailers in 2021

Smartly.io surveyed global retail brands to learn how they approach their social advertising strategies in 2021. This report helps brands plan their social media advertising strategies in the ever-changing landscape. After reading this eBook you’ll learn how retail brands: Approach … read more »


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Advertising in the Age of Privacy: iOS 14 & Beyond

The ongoing Apple iOS 14 updates that began rolling out in 2020 include a variety of changes related to data privacy. The intention of these changes is to provide users with transparency on what data apps are tracking on their … read more »


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Consent Beyond Cookies: How You Can Authentically Build Audience Trust

Date: Nov 19, 2020 1:00 EDT (10:00PDT)

Speakers:
Claire Feeney, Product Marketing Manager at OneTrust, PreferenceChoice
Zachary Faruque, Offering Analyst at OneTrust, PreferenceChoice


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Forecasting Paid Search Spend & Sales with a Square Root Model

What’s the key to growing sales, revenue, and profit in the upcoming year? It’s not automated campaigns or increased ad budgets. The real secret is learning from this year’s ad performance – and applying that knowledge to next year! In … read more »