Avoid an Identity Crisis: Know Your Customers, Post Third-Party Cookies
Date: Jan 11, 2022 1:00 EDT (10:00PDT)Speakers:
Steve Zisk,
Senior Product Marketing Manager, Redpoint Global Kris Tomes, VP of Engineering, Data Management Redpoint Global
2 Lights to Guide Your Google Paid Search Path to Success in 2022
Date: Dec 9, 2021 1:00 EDT (10:00PDT)Speakers:
Gary Galloway,
Global Product Marketing Manager, Adthena
PPC Campaign Launch Checklist
Launching and managing a successful digital advertising campaign takes time and planning; this primer will help orient you along the way. Key areas covered: Audience and Goals Channel Selection and Budget Distribution Campaign Assets
5 Tips to Max your Google Ads Search Spend Efficiency and Grow
Date: Oct 5, 2021 1:00 EDT (10:00PDT)Speakers:
Ashley Fletcher,
VP of Marketing, Adthena
Killer Paid Search Tactics That Every Marketer Needs to Know
Date: Aug 10, 2021 1:00 EDT (10:00PDT)Speakers:
Blair Symes
Sr. Director, Product Marketing, Invoca Jessica Stein
Director, Search Marketing, Media Experts
This Time It’s Personal: The Enterprise Guide to Personalization at Scale
Customers want to feel like brands know who they are and expect brands to deliver a personalized experience that’s unique to them. Beyond customer expectations, there’s business incentive: when 50% of revenue for most brands comes from the top 10% … read more
When the Third-Party Cookie Party is Over
Ad targeting and measurement are about to be disrupted. But that doesn’t mean you’ll be left high and dry. The third-party cookie has been a key component of the digital marketing ecosystem for years, and its demise has the potential … read more
Media Optimization Guide: Six Steps to Plan and Pace Your Media Buys for Maximum Impact
In this media optimization guide from Salesforce, you will learn: Ways to be more efficient and drive growth from every investment How to complete analytics framework for strategic decision-making at every step of the media process Six key steps to … read more
The Future of Digital Advertising: How to Deliver Personalization at Scale with Agility and Automation
Date: Jun 24, 2021 1:00 EDT (10:00PDT)Speakers:
Nehal Patel,
Head of Customer Success, Americas - Ad-Lib.io
How to Measure Google’s E-A-T Criteria and Improve Your Organic Results
Date: Jun 10, 2021 1:00 EDT (10:00PDT)Speakers:
Ajay Rama
Senior Vice President, Products, iQuanti
