Resource Library: Advertising

whitepaper

Your Guide to Reporting and Measurement on Connected TV

For most of its history, television advertising was reserved for the major household brands who could afford the real estate. But the advent and increasing popularity of Connected TV (CTV) has made the channel more widely accessible to brands of … Read more »


whitepaper

The Retailer’s Ultimate Guide to CTV Performance Measurement.

As a retail marketer, you know that consumers spend big money both online and in-store. And while it’s great they’re buying in both places, it can be challenging to track the total effectiveness of your marketing campaigns. Luckily, measurement technology … Read more »


whitepaper

Optimizing Shopping Ads for Natural Language Search

Download Lily AI’s quick start guide for Optimizing Shopping Ads for Natural Language Search to see how AI can automatically optimize Performance Max (PMax) + Shopping campaigns with natural consumer language. The secret? Using AI to operationalize natural consumer language … Read more »


webcast

How Search Marketing Turned the Tide for CTV Audience Targeting

Date: Oct 3, 2024 1:00 EDT (10:00PDT)

Speakers:
Tyler Young, Senior Digital Marketing Analyst, MNTN


whitepaper

Guide to Cost-Effective 
Google Advertising in 2024

Advertisers often focus on optimizing for clicks, but this can waste ad budgets without guaranteeing conversions. With Google clicks costing $2 to $4, optimizing the entire funnel is essential. This guide offers 18 strategies to reduce cost-per-click by addressing both … Read more »


whitepaper

Your Performance TV Guide to Holiday 2024

Despite worries of economic uncertainty, strong retail sales and a growing appetite for streaming have set the stage for a competitive and tech-driven 2024 holiday season. So while consumers may be more budget-conscious, Connected TV is emerging as a brand … Read more »


whitepaper

The Digital Marketer’s Guide to Connected TV

Your search marketing chops are finely honed to capture demand, but how are you generating new demand? Enter: Connected TV. TV is now a performance channel, and a valuable one, at that. Not only is it the perfect complement to … Read more »


whitepaper

What You’re Really Getting When You Buy Performance TV

Connected TV (CTV) — it’s so hot right now. MNTN knows, but this advertising channel has proven itself to be powerfully effective at generating real performance for brands of all shapes and sizes. While CTV is certainly a buzzword in the … Read more »


whitepaper

The Future of Digital Advertising: Your Paid Media Playbook for 2024 — A MNTN white paper produced with MarTech

Which digital advertising plays will your brand run in the coming year? Changes in consumer behavior, the regulatory environment and the paid media landscape in general are forcing marketers to think about the channels and tactics that will drive business … Read more »


webcast

Everything You Need to Know About CTV Audience Targeting (in under 60 minutes)

Date: Jul 16, 2024 1:00 EDT (10:00PDT)

Speakers:
Tori Cipollone, Senior Platform Experience Manager, MNTN


© 2024 Digital Marketing Depot is a Trademark of Semrush Inc.

Third Door Media, Inc. is a publisher and marketing solutions provider incorporated in Delaware, USA, with an address 800 Boylston Street, Suite 2475, Boston, MA USA 02199. Third Door Media operates business-to-business media properties and produces events. It is the publisher of Digital Marketing Depot the leading resource center for digital marketing strategies and tactics.