Semrush AI Overviews study: What 2025 SEO data tells us about Google’s search shift
Google’s AI Overviews, generative summaries within search results, are rapidly reshaping SEO — available in 13.14 % of all US desktop queries by March 2025 (up from 6.49 % in January). Predominantly triggered by informational searches (88.1 %), they span industries like Science, … Read more
What Generative Search Means for Brand Visibility (and What CMOs Are Doing About It)
Date: Jul 24, 2025 1:00 EDT (10:00PDT)Speakers:
Myriam Jessier, Founder, PRAGM
Gerald Murphy, Evangelist, Semrush
Stop Paying the Google Tax. Start Winning Paid Search.
Date: Aug 14, 2025 1:00 EDT (10:00PDT)Speakers:
Jenn Paterson, Sales Management, Business Development, BrandPilot.AI
John Beresford,
BrandPilot.AI
The Ultimate CTV Start-Up Kit
CTV is the fastest-growing channel in digital marketing for a reason: marketers who understand how to leverage it and measure its impact are transforming their business results. The channel’s unique combination of big-screen storytelling and digital targeting and reporting isn’t … Read more
Google Ads Masterclass: New Rules for Maximizing Conversion Rates
Date: Jun 17, 2025 1:00 EDT (10:00PDT)Speakers:
Blair Symes,
Senior Director, Product Marketing, Invoca
Amy Hebdon,
Founder and Managing Director, Paid Search Magic
Digital Advertiser’s Playbook 2025
Digital advertising is undergoing a seismic shift—signal loss from privacy regulations and browser restrictions is making it harder than ever to track conversions and measure success. The Digital Advertiser’s Playbook gives you a proven framework to overcome these challenges with … Read more
Building the AI Feedback Loop for PPC
It’s a real, transformative force capable of driving results that most would kill for, especially when it comes to paid campaigns. Today’s AI tools promise smarter campaigns, streamlined targeting, and better ROI. But there’s a catch: These tools are only … Read more
The Hidden Cost of Google Ads
Date: Apr 17, 2025 1:00 EDT (10:00PDT)Speakers:
Jenn Paterson,
BrandPilot.AIJohn Beresford,
BrandPilot.AI
Mastering First-Party Data: The Complete Playbook for Marketers
As Google shifts its approach to third-party cookies, first-party data has become even more essential for marketers aiming to create personalized, privacy-compliant experiences. Download this eBook now to future-proof your marketing strategy with the power of first-party data.
How Connected TV Boosts Omnichannel Ad Strategies.
Connected TV (CTV) may rely on television screens to serve advertisements, but in practice, it’s a powerful performance channel akin to paid search and paid social. With CTV advertising, brands get both a high level of control over their campaigns … Read more
