Paid Search for Big Sites, Big Brands: Webcast

Our first Search Marketing Now webcast for 2008 is “Paid Search for Big Sites, Big Brands,” this Thursday, January 10 at 1 PM Eastern Standard Time.

In this webcast, Chris Sherman, Executive Editor of Search Engine Land, looks at how large organizations with complex websites and important brands can effectively implement paid search advertising campaigns.

He’ll cover at tactical, technical & organizational issues involved with running huge sites as well as marketing issues and considerations unique to big brands.

In addition, he’ll talk about the elements for success in a large paid search campaign, as well as some of the obstacles and challenges that are unique to larger organizations.

Join us – it’s free and registration is still open. Register now!

For more information on this and other Search Marketing Now webcasts, visit

This webcast is sponsored by iProspect®, the Original® Search Engine Marketing Firm. Since 1996 iProspect has helped many of the world’s most successful brands maximize their online marketing ROI through natural search engine optimization, pay per click advertising management via their own patent-pending bid management agent called iSEBA®, paid inclusion management as a Yahoo! Search Submit Certified Ambassador, shopping feed management and numerous other search marketing services. For more information, visit