Anyone who’s managed a PPC campaign knows that keeping it organized and running it at peak efficiency is no picnic. Unlike SEO, you’ve got real cash on the line — so you really have to stay on top of your campaigns.

Our newest SMN Whitepaper is a handy guide for anyone involved in paid search: “9 Tips for Organizing Your PPC Campaigns.” You’ll get a bit of history and background on Google’s AdWords, plus tactical advice on how to manage your PPC campaign. And, you’ll learn more about campaign structure, the difference between Search and Content network campaigns, how to organize ad groups, and more.

Download this free whitepaper now at Search Marketing Now. Thanks to Lyris for sponsoring this whitepaper.

And, mark your calendar for these upcoming free SMN Webcasts:

Search Marketing 2008: What We’ve Learned, Where We’re Headed
Thursday, December 11 – 1 PM EST
Speakers: Chris Sherman, Dana Todd, Greg Sterling, Jeffrey Pruitt
Register here

Paid Search for Big Sites, Big Brands
Tuesday, January 13 – 1 PM EST
Speaker: Chris Sherman
Register here

Blended Search 2009: Strategies for Large SEO Campaigns
Wednesday, January 21 – 1 PM EST
Speaker: Chris Sherman
Register here