Want to make sure that your website is accurately described when it comes up in search engine rankings?

Use the snippet trick – write your content with snippets in mind, says industry expert Detlev Johnson. Johnson will elaborate on this, and other search marketing fundamentals in the upcoming webcast “Search Marketing – The Basics,” Thursday, December 13, 2007 at 1:00 PM Eastern Standard Time.

What’s a ‘snippet? It’s a tidbit of information – about a snippet of content, just enough to fit into a search listing – and it can make a world of difference in your search marketing and search listings.

Find out more in this upcoming Search Marketing Now webcast, which includes everything you’ve wanted to know about search marketing but were afraid to ask. (Feel free to ask during the webcast – Detlev will answer as many as time allows.)

It’s free – so register now! The webcast will run approximately 45-50 minutes, including a 5-10 minute Q+A session following the main presentation.

From an overview of search marketing, to specifics on how to write titles, Johnson’s presentation will give you the information you need to stay up to speed with search marketing in 2008.

Industry veteran Detlev Johnson has been practicing search marketing since its inception in the 1990s. He is a regular speaker at conferences, and has recognized worldwide as one of the founding forces behind the search marketing industry. He is currently president of SearchReturn.

This webcast is sponsored by Search Marketing Expo – SMX West, coming to Santa Clara, CA, February 26-28, 2008.

SMX West has sessions for everyone, whether you’re just starting in search marketing or you’re a seasoned expert. For more information, visit http://smxwest.com