Resource Library: Email Marketing

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Take Your Email Marketing to the Next Level: Balance Brand Control and Team Flexibility

Date: Dec 12, 2024 1:00 EDT (10:00PDT)

Speakers:
Matthew Montoya, Sr. Manager, Partner Operations and Success, Constant Contact


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Stuck on Autopilot? Upgrade Your Marketing Automation

Date: Aug 20, 2024 1:00 EDT (10:00PDT)

Speakers:
Julian Lee, Group CTO, Digital Alchemy


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Mastering Email Campaign Execution

Date: Aug 27, 2024 1:00 EDT (10:00PDT)

Speakers:
Kara Trivunovic, SVP, Strategic Solutions, Zeta Global
Jacklyn Alston, Digital Marketing Manager, Haggar Clothing Co.


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Personalization: It’s a value exchange between brands and customers

Consumers are increasingly choosing brands that make them feel understood as individuals. Brands that excel at personalization are soaring past their revenue goals because their customers buy more, more often, and remain loyal over time. Compared to peer brands with … Read more »


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Turn Your Customer Insights into Personalized, High-Impact Email

Date: Jun 6, 2024 1:00 EDT (10:00PDT)

Speakers:
Kara Trivunovic, GVP, Strategic Solutions at Zeta Global
Jim Moroney, Sr. Manager, Customer Data Platforms/MarTech at Accenture
Roy Wolllen, President, Hansa Marketing Services


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The 2024 Guide to Email Deliverability

Have you ever panicked when a top-performing email campaign flops? Before you worry you’re losing your creative touch and start to overhaul your email strategy, take a look at your email deliverability. It could be the culprit. Deliverability has become … Read more »


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Email Marketing Platforms: A Marketer’s Guide

Email marketing has evolved significantly in recent years, now featuring advanced tools like data-driven automatic personalization, multichannel campaign management, audience segmentation, testing and more – some of these driven by predictive and generative AI or machine learning. Read more »


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Marketing Automation Platforms: A Marketer’s Guide

AI-powered MAPs help businesses identify potential customers and automate the process of capturing leads and nurturing them to sales readiness using channels like email, social media, webpages and display ads. Read more »


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Demystifying Inbox Deliverability Changes Coming In 2024

Starting in February 2024, Google and Yahoo are implementing new inbox privacy protections, reshaping how emails are delivered to Gmail and Yahoo inboxes – affecting marketers everywhere. But don’t panic: Marigold is here to help you understand these changes and ensure … Read more »


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5 red flags to look for in email marketing platforms

Are you realizing your email marketing platform doesn’t have what it takes to grow and scale your marketing? Download Marigold’s latest guide, 5 Red Flags to Look for in Your Email Marketing Platform, to gauge how your martech stack is … Read more »


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