Resource Library: Email Marketing

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An Introduction to Modern ESPs – How to Prepare for Growth

Entry-level email service providers (ESPs) may be low on cost and resources needed for management, but with that comes limitations to campaign personalization, scalability, and data management. At some point, this system slows—or even prevents—growth. The modern ESP empowers marketers … read more »


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Best Practices for Choosing & Optimizing Marketing Automation Technology

Date: Sep 17, 2019 1:00 EDT (10:00PDT)

Speakers:
Adrienne Whitten, Principal Enterprise Segment Marketer, Adobe
Lizzy Ragno, Campaign Strategist, Adobe


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Busting Email Marketing Myths

Email marketing campaigns are only effective when messages reach inboxes — and even if your email makes it to the inbox, will it be opened and read? By knowing your audience and observing the best practices laid out in this … read more »


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Top 10 Must-Haves for Marketing Automation

Check out this guide so you’ll make a smart choice when selecting a marketing automation vendor. Discover 10 key questions to ask vendors, such as: Do they require long-term contracts or upfront fees? Are there limits on or extra charges … read more »


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Do More With Email Deliverability and Privacy

Consumer privacy is serious business. And if you’re not following the rules of email deliverability, you could wind up blacklisted. (Meaning that your curated content will go unread.) Discover how to reach people effectively with this Email Deliverability and Privacy … read more »


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Get More From Your Customer Data With Open Marketing Cloud: A Demo of Mautic’s Marketing Automation Platform

Date: Feb 21, 2019 1:00 EDT (10:00PDT)

Speakers:
Katie Staveley, Vice President of Marketing, Mautic
Michael Brown, CEO, nDash


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7 Inspiring Email Templates

While there are a lot of ways to build a good email, nothing is as inspiring as seeing how other people do it. Salesforce – Pardot has compiled 7 of the most inspiring email templates from B2B companies of all … read more »


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7 Inspiring B2B Marketing Campaigns

Creating unique campaigns that capture your prospect’s imaginations requires constant innovation and a little bit of inspiration, too! From microsites to podcasts to webinars, these seven examples demonstrate how to infuse creativity into every part of your digital marketing campaigns, … read more »


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6 Reasons You Need Marketing Automation

Marketing automation does a lot. It speeds things up. Moves the needle. And galvanizes the sometimes-rocky relationship between sales and marketing. Want to know more? This white paper from Oracle Marketing Cloud reveals the six big things it could do … read more »


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The Open Marketing Cloud: A No-BS Demonstration of Mautic’s Marketing Automation Platform

Date: Oct 18, 2018 1:00 EST (10:00PST)

Speakers:
Katie Staveley, VP of Marketing, Mautic