Beyond the Purchase: The Future of Consumer Behavior in 2025
As we embrace 2025, consumer behavior continues its evolution, shaped by personal values, desire for authenticity, and, as always, the technological advancements of our time. But consumers are demanding more than transactions — they want brands to align with their … Read more
Is Email Dead? Exploring the Evolution and Vitality of Email
They’ve declared it obsolete, a relic of the past. Yet, here you are—checking it, relying on it, trusting it. Email isn’t dying; it’s evolving, embedding itself deeper into digital identity, security, and commerce. It’s a key to personalization and the … Read more
Marketing Automation Platforms: A Marketer’s Guide
The marketing automation platform (MAP) is the backbone of many modern marketing technology stacks. Read more
Take Your Email Marketing to the Next Level: Balance Brand Control and Team Flexibility
Date: Dec 12, 2024 1:00 EDT (10:00PDT)Speakers:
Matthew Montoya,
Sr. Manager, Partner Operations and Success, Constant Contact
Stuck on Autopilot? Upgrade Your Marketing Automation
Date: Aug 20, 2024 1:00 EDT (10:00PDT)Speakers:
Julian Lee,
Group CTO, Digital Alchemy
Mastering Email Campaign Execution
Date: Aug 27, 2024 1:00 EDT (10:00PDT)Speakers:
Kara Trivunovic,
SVP, Strategic Solutions, Zeta Global
Jacklyn Alston,
Digital Marketing Manager, Haggar Clothing Co.
Personalization: It’s a value exchange between brands and customers
Consumers are increasingly choosing brands that make them feel understood as individuals. Brands that excel at personalization are soaring past their revenue goals because their customers buy more, more often, and remain loyal over time. Compared to peer brands with … Read more
Turn Your Customer Insights into Personalized, High-Impact Email
Date: Jun 6, 2024 1:00 EDT (10:00PDT)Speakers:
Kara Trivunovic,
GVP, Strategic Solutions at Zeta GlobalJim Moroney,
Sr. Manager, Customer Data Platforms/MarTech at AccentureRoy Wolllen,
President, Hansa Marketing Services
The 2024 Guide to Email Deliverability
Have you ever panicked when a top-performing email campaign flops? Before you worry you’re losing your creative touch and start to overhaul your email strategy, take a look at your email deliverability. It could be the culprit. Deliverability has become … Read more
Email Marketing Platforms: A Marketer’s Guide
Email marketing has evolved significantly in recent years, now featuring advanced tools like data-driven automatic personalization, multichannel campaign management, audience segmentation, testing and more – some of these driven by predictive and generative AI or machine learning. Read more