Resource Library: Email Marketing

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Why It Pays to Segment Your Audience

In this new eBook by Claritas, learn how the right segmentation strategy can lead to an accurate and scalable way to identify your best customers and prospects and deliver multichannel campaigns where and when it can be most influential in … read more »


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The 4 Steps to a Successful Digital Transformation

Going digital is a concept for marketers that has been in progress for years now. From email to the growing presence of ecommerce and mobile usage, the growth of digital channels has been steady—and in some cases exponential. The pandemic … read more »


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Personalization For Dummies

Adding a “personal touch” to marketing efforts is not a new concept. However, understanding what personalization actually means and how brands can incorporate it into their marketing strategies is a different story. With the introduction of more advanced technology and … read more »


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MarTech’s Email Marketing Periodic Table

Email has long been one of the most reliable marketing channels for getting your messaging in front of your customers. But it is also one of the most complex ways you can communicate with customers and prospects. Through different mail … read more »


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From Chaos to Compliance: What Creative Marketing Teams Are Struggling With Today

Ziflow recently surveyed over 500 marketers to find out what their most pressing challenges were when it came to getting their creative projects completed. As they collected and analyzed the responses, the data was pretty clear; creative marketing teams are working on … read more »


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Checklist-Key Compliance Responsibilities for Every Marketing Role.pdf

Without a hierarchy of compliance responsibilities activated in your organization, it’s easy to miss governance holes in marketing content production, communications, and approval processes. In this checklist, Ziflow breaks down how compliance impacts your entire marketing team, including top regulatory concerns … read more »


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Drive Customer Engagement with the Power of Personalization

Date: Apr 22, 2021 1:00 EDT (10:00PDT)

Speakers:
Adrian Turner, Senior Personalization Lead for Business Development, Bank of Canada (BDC)
Leigh Price, Sr. Manager PMM, Salesforce


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Ten Tips for Acquisition Email Success

In this new report, Claritas shares real-world experience from more than 300 client acquisition email campaigns across multiple industries – including what metrics provide a true measure of a campaign’s success. You’ll be provided with tips to seamlessly integrate acquisition … read more »


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State of Email Marketing 2021 Report

Validity’s 2021 report on the State of Email Marketing is your window into the world of email marketing today, during a time of rapid change and unpredictability. This report will give you insight into the performance of the ecosystem at large, … read more »


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5 Habits of Top-Performing Email Marketers

Date: Feb 23, 2021 1:00 EDT (10:00PDT)

Speakers:
Kayla Fuller, Email Strategist, Validity
LB Blair, Solutions Consultant, Validity