Resource Library: Email Marketing


Email Subject Line Tips and Best Practices

Email subject lines can determine whether or not your email gets opened– or even noticed– in a crowded inbox. Your subject line communicates your email’s value to the recipient and encourages them to read further and, potentially, to engage with … Read more »


The Ultimate Email Marketing Personalization Checklist

One of the differentiating factors that make email so powerful is its ability to showcase high levels of personalization. Personalization in email marketing means more than just slapping the recipient’s name in the salutation. Email marketing personalization is all about … Read more »


10 Tips to Optimize Your Calls to Action in Email

So you’ve inspired them to open your email and you’ve held their interest— now it’s time to point everything toward clicking. Fortunately, there’s plenty of science, best practices, and secrets of the trade to turn your subpar CTAs into powerful … Read more »


Enterprise Email Marketing Platforms: A Marketer’s Guide

As excited as digital marketers get about the shiny new thing, one of the first and most-established forms of online marketing – email – remains the backbone of most companies’ programs. Read more »


Recession-ready Your Marketing by Doubling Down on Email

Don’t let your brand suffer because of the economic pressures on the horizon. Use first-party data to fuel your email personalization strategy. Discover how you can Recession Ready Your Marketing through personalization that works!


How to Improve Email Deliverability and Optimize Each Send

Ok marketers. Email marketing pop quiz time.  Do your emails magically find their way to the inbox once you’ve hit send?  Or do your emails go through a nuanced process behind the scenes before they make it into your customer’s … Read more »


33 Email Deliverability Terms to Know

You invest so much time and effort into creating emails that drive brand awareness, engage subscribers and encourage your audience to take action and convert. But if your email never hits the inbox, all that hard work can be for … Read more »


Maximize Email Engagement and Personalization with Data & AI

Date: Jan 31, 2022 1:00 EDT (10:00PDT)

Nia Coleman, Product Marketing Manager, Salesforce
Chris Freshcorn, Manager, Digital Marketing, Manheim


B2B Marketing Automation Platforms: A Marketer’s Guide

MAPs are often overlooked by marketers amid the chase after the shiny new thing. They are taken for granted in part because of their ubiquity and critical importance as the central hub of many businesses’ marketing stacks. Perhaps that’s why, in a time of rapid change, marketers are replacing their MAPs more frequently than other technologies. It is critical the MAP does what the business needs it to do. Read more »


Trends in Email: Design and Marketing

Email is essential, and remains a dominant channel for marketers, consumers, and the overall success of a business. Litmus’s 2021 State of Email survey found that over 90% of respondents said email is at least “somewhat critical” to their companies’ overall … Read more »