Resource Library: Email Marketing

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The New Customer Engagement Model: How to Adapt Your Marketing in the Consumer Privacy Era

The rules of marketing continue to change – especially in light of data measures like the CCPA and Apple ITP. Consumers now expect privacy-oriented marketing from all brands. Fail to adjust to their privacy preferences, and you’ll undoubtedly see a … read more »


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B2B Marketing Automation Platforms: A Marketer’s Guide

MarTech Today’s latest publication of the “B2B Marketing Automation Platforms: A Marketer’s Guide” examines the market for marketing automation platforms and the considerations involved in implementation. read more »


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Got Email? Get Brand Protection and Higher Open Rates

Date: Mar 17, 2020 1:00 EDT (10:00PDT)

Speakers:
Samantha Iodice, Director, Digital Solutions, Brierley+Partners
David Appelbaum, CMO, Valimail


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Building Customer Engagement:

Enterprise organizations struggle with a transactional email creation and revision process that is highly inefficient and excessively complex. In this white paper, Dyspatch explores the causes of those challenges, as well as provides actionable suggestions for resolving them.


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Emerging Elements for Email Marketers in 2020 from the Periodic Table of Email and Deliverability

Date: Jan 23, 2020 1:00 EDT (10:00PDT)

Speakers:
Jen Cannon, Senior Editor, MarTech Today ,
Aprill Mullen
, Director of Strategic Insights, SparkPost


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Email-driven Content Marketing for SMBs

You’ve probably heard plenty of talk about how email marketing is dying or even that it’s already dead. Don’t plan on publishing an obituary. In fact, based on the insights SharpSpring gathered with Ascend2, it seems the opposite is true. Marketing … read more »


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2020 Outlook for AI in B2B Marketing

Date: Jan 9, 2020 1:00 EDT (10:00PDT)

Speakers:
Jessie Johnson, Research Director, Forrester
Gil Allouche, Co-founder and CEO, Metadata.io


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7 New Trends for Better Email and Mobile Marketing

Date: Oct 24, 2019 1:00 EDT (10:00PDT)

Speakers:
Michael Trapani, Director of Marketing, Acoustic


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An Introduction to Modern ESPs – How to Prepare for Growth

Entry-level email service providers (ESPs) may be low on cost and resources needed for management, but with that comes limitations to campaign personalization, scalability, and data management. At some point, this system slows—or even prevents—growth. The modern ESP empowers marketers … read more »


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Best Practices for Choosing & Optimizing Marketing Automation Technology

Date: Sep 17, 2019 1:00 EDT (10:00PDT)

Speakers:
Adrienne Whitten, Principal Enterprise Segment Marketer, Adobe
Lizzy Ragno, Campaign Strategist, Adobe