Global Benchmark Report 2025
As a marketer, it can be hard to know how your results compare to the competition. To know if something’s gone awry with your strategy, or if the wider industry is seeing ripples. To know if you’re delivering exceptional campaigns, … Read more
Hitting the Mark
Curious about your marketing performance? Discover how your strategy compares to key brands in the industry. Dotdigital’s Hitting the Mark report analyzes the marketing performance of brands around the world, helping you gain insight into other brands’ marketing strategies. From … Read more
26 A/B Testing Ideas to Increase Click-Through Rates and Boost Conversions
Take a data-driven approach to increasing engagement, click-through, and conversion rates. This guide, full of insightful A/B testing ideas, will help you improve customer experiences to drive revenue.
Email Marketing Platforms: A Marketer’s Guide
Despite the rise of social media and chat apps, email’s reach and ROI continue to grow, making the choice of an email marketing platform more critical than ever. Read more
Getting Your Email Data Strategy Right
Date: Apr 3, 2025 1:00 EDT (10:00PDT)Speakers:
Kevin Shectman,
Director, Product Marketing, Braze
Chris Marriott,
President & Founder, Email Connect
Beyond the Purchase: The Future of Consumer Behavior in 2025
As we embrace 2025, consumer behavior continues its evolution, shaped by personal values, desire for authenticity, and, as always, the technological advancements of our time. But consumers are demanding more than transactions — they want brands to align with their … Read more
Is Email Dead? Exploring the Evolution and Vitality of Email
They’ve declared it obsolete, a relic of the past. Yet, here you are—checking it, relying on it, trusting it. Email isn’t dying; it’s evolving, embedding itself deeper into digital identity, security, and commerce. It’s a key to personalization and the … Read more
Marketing Automation Platforms: A Marketer’s Guide
The marketing automation platform (MAP) is the backbone of many modern marketing technology stacks. Read more
Take Your Email Marketing to the Next Level: Balance Brand Control and Team Flexibility
Date: Dec 12, 2024 1:00 EDT (10:00PDT)Speakers:
Matthew Montoya,
Sr. Manager, Partner Operations and Success, Constant Contact
Stuck on Autopilot? Upgrade Your Marketing Automation
Date: Aug 20, 2024 1:00 EDT (10:00PDT)Speakers:
Julian Lee,
Group CTO, Digital Alchemy
