Resource Library: Email Marketing

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The Growth Marketer’s Guide to Email Metrics

Email marketing continues to be the best digital channel for ROI, so improving email performance with key metrics is of the utmost importance. In this guide, Iterable has partnered with SparkPost to help you implement high-performing email campaigns. Here’s what … read more »


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B2B Marketing Automation Platforms: A Marketer’s Guide

New! Market Intelligence Report: B2B Marketing Automation Platforms: A Marketer’s Guide   Editorial Advisors: Anand Thaker, CEO, IntelliPhi Writers: Brian Kelly, Principal, Candlewood Creative Karen Burka, Senior Research Consultant, Third Door Media Editor: Claire Schoen, Director, Marketing Services Content, Third Door … read more »


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52 Tips to Improve Your Email Marketing

Download this eBook to get 52 best tips for optimizing your email campaigns on everything from subject lines to copy length.


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Neil Patel’s Guide to Email Marketing

If you’re looking to learn more about what it takes to run a successful email marketing program, start with some tips from one of the world’s foremost digital marketers—Neil Patel.


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Guide to Email Metrics & Benchmarks

This guide from Iterable covers the pivotal metrics used by email marketers, engineers, and marketing executives to achieve greater ROI. If you’re seeking to increase email engagement or you’re concerned about deliverability, you probably have some burning email questions. What … read more »


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Agencies Talk: State of Email Marketing

85% of marketing agencies say that email marketing performance is increasing Email marketing is an oldie but goodie, and it just keeps getting better with marketing automation. Agencies love email marketing since it performs well at a low cost. SharpSpring gathered … read more »


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Why Email Holds the Key to Lasting Customer Relationships

With limited resources and growing consumer demand, it’s critical that marketers prioritize the one tactic that is efficient, trackable, and plays remarkably well with all of their other channels: Email. In this guide from Emma, marketing expert and author Jay … read more »


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Your Secret Weapon for Getting New Clients

Using marketing automation in your pitch is a near sure-fire way to win over prospective clients. You get to demonstrate your expertise with the platform, and clients can see exactly what’s missing in their marketing strategies. In this issue of … read more »


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6 Easy Steps to Pitching Marketing Automation

Every client is different, so your pitch should always be customized to fit the client’s individual needs. SharpSpring partner Blue Wheel Media has identified six simple yet important steps for effectively pitching marketing automation to clients. In this issue of … read more »


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2017 Email Marketing Industry Report: What’s Driving Today’s Marketers

Marketers have to navigate an ever-changing landscape of channels, trends, and strategies to be successful – and email marketing is at the center of it all. This report from Emma asks: What do marketers care about? What are their biggest … read more »