Resource Library: Email Marketing


MarTech’s Email Marketing Periodic Table

Email has long been one of the most reliable marketing channels for getting your messaging in front of your customers. But it is also one of the most complex ways you can communicate with customers and prospects. Through different mail … read more »


From Chaos to Compliance: What Creative Marketing Teams Are Struggling With Today

Ziflow recently surveyed over 500 marketers to find out what their most pressing challenges were when it came to getting their creative projects completed. As they collected and analyzed the responses, the data was pretty clear; creative marketing teams are working on … read more »


Checklist-Key Compliance Responsibilities for Every Marketing Role.pdf

Without a hierarchy of compliance responsibilities activated in your organization, it’s easy to miss governance holes in marketing content production, communications, and approval processes. In this checklist, Ziflow breaks down how compliance impacts your entire marketing team, including top regulatory concerns … read more »


Drive Customer Engagement with the Power of Personalization

Date: Apr 22, 2021 1:00 EDT (10:00PDT)

Adrian Turner, Senior Personalization Lead for Business Development, Bank of Canada (BDC)
Leigh Price, Sr. Manager PMM, Salesforce


Ten Tips for Acquisition Email Success

In this new report, Claritas shares real-world experience from more than 300 client acquisition email campaigns across multiple industries – including what metrics provide a true measure of a campaign’s success. You’ll be provided with tips to seamlessly integrate acquisition … read more »


State of Email Marketing 2021 Report

Validity’s 2021 report on the State of Email Marketing is your window into the world of email marketing today, during a time of rapid change and unpredictability. This report will give you insight into the performance of the ecosystem at large, … read more »


5 Habits of Top-Performing Email Marketers

Date: Feb 23, 2021 1:00 EDT (10:00PDT)

Kayla Fuller, Email Strategist, Validity
LB Blair, Solutions Consultant, Validity


Email Tune-Up: A 5-Point Inspection to Get Your Program in Gear

Validity has the five-point inspection you need to help you diagnose issues, tune-up, and get your email marketing ROI in gear. When you download Validity’s new eBook, Email Tune-Up, you’ll get step-by-step instructions to take control of your email performance so … read more »


Getting Started with Email Marketing Automation

There’s a reason email is the most commonly automated marketing channel. By leveraging email marketing automation, you can send consistent, customized content to your target audiences while: Reducing hours spent manually scheduling and deploying emails Nurturing potential clients who have … read more »


B2B Marketing Automation Platforms: A Marketer’s Guide

MarTech’s latest publication of the “B2B Marketing Automation Platforms: A Marketer’s Guide” examines the market for marketing automation platforms and the considerations involved in implementation. read more »