Recession-ready Your Marketing by Doubling Down on Email
Don’t let your brand suffer because of the economic pressures on the horizon. Use first-party data to fuel your email personalization strategy. Discover how you can Recession Ready Your Marketing through personalization that works!
How to Improve Email Deliverability and Optimize Each Send
Ok marketers. Email marketing pop quiz time. Do your emails magically find their way to the inbox once you’ve hit send? Or do your emails go through a nuanced process behind the scenes before they make it into your customer’s … Read more
33 Email Deliverability Terms to Know
You invest so much time and effort into creating emails that drive brand awareness, engage subscribers and encourage your audience to take action and convert. But if your email never hits the inbox, all that hard work can be for … Read more
Maximize Email Engagement and Personalization with Data & AI
Date: Jan 31, 2022 1:00 EDT (10:00PDT)Speakers:
Nia Coleman,
Product Marketing Manager, SalesforceChris Freshcorn,
Manager, Digital Marketing, Manheim
B2B Marketing Automation Platforms: A Marketer’s Guide
MAPs are often overlooked by marketers amid the chase after the shiny new thing. They are taken for granted in part because of their ubiquity and critical importance as the central hub of many businesses’ marketing stacks. Perhaps that’s why, in a time of rapid change, marketers are replacing their MAPs more frequently than other technologies. It is critical the MAP does what the business needs it to do. Read more
Trends in Email: Design and Marketing
Email is essential, and remains a dominant channel for marketers, consumers, and the overall success of a business. Litmus’s 2021 State of Email survey found that over 90% of respondents said email is at least “somewhat critical” to their companies’ overall … Read more
The 8 Biggest Email Mistakes and How to Avoid Them
Date: Oct 4, 2022 1:00 EDT (10:00PDT)Speakers:
Joe Stewart,
Senior Product Marketing Manager at Adobe
Email Analytics Survival Guide
You spend time, money, and resources on your email marketing. You rely on it to help drive business and revenue. In fact, if you’re like the marketers Litmus surveyed for their State of Email Report, it’s the channel you rely on the … Read more
Why Finding the Right Platform is the Key to Winning in Email Marketing
Date: Aug 18, 2022 1:00 EDT (10:00PDT)Speakers:
Julie Cooner,
Senior Director, CRM Platforms at HertzBrett Bothe,
Senior Product Marketing Manager at Salesforce
The Email Personalization Guide Marketers Can’t Miss
As modern consumers, we expect to receive emails containing the perfect product selection each time we check our inbox, sometimes even before we know we need something. But how do brands know to send perfectly curated messages with the right … Read more