Ad Networks and Advertisers – Best practices for success

Ask any advertiser what they’re looking for, and inevitably it comes down to quality traffic that’s affordable. Seems simple enough, but not always so simple to achieve.

With so many new ad networks being created, how can an ad networks make sure they’re delivering quality traffic for their advertisers? What are the best practices for building an advertising network and keeping advertisers happy?

Our recent webcast Ad Network Best Practices, featuring Dana Todd and Tom Cuthbert, addresses these and other issues related to ad networks, traffic quality, and the relationship between advertiser and ad network.

For example, what kinds of questions should be addressed between advertiser and ad network at the outset? What is ‘bad’ traffic and how do you filter it out? What are the benefits of improving traffic quality? How serious is clickfraud? What can ad networks do to keep advertisers happy – and remain competitive in this increasingly competitive space?

This webcast is available on-demand, free. Tune in now!