On Wednesday May 20, Matt Booth, SVP and Program Director, Interactive Local Media at the Kelsey Group will discuss the current landscape of local search, and how businesses can keep up with local business listings.

Ten years ago, local listings were relatively easy – businesses could target Yellow Pages and local classifieds. Today, businesses can claim their local territory online through a wide range of free online listings — including local search engines, lnternet Yellow Pages, city guides, local social networks, and more.

But how do companies keep up with the various listings? Whether you’re a mom-and-pop business, or a national corporation with local presence, keeping track of everything online can be daunting.

This webcast will provide an overview of local search (including recent industry research), plus the role of free local business listings and how companies can identify, update, and maintain these listings.

Following Matt Booth’s presentation, Bryan Simkins of FedEx will present an illustrative case study on managing local business listings. Thanks to TMP Directional Marketing for sponsoring this webcast.

Local Search Marketing: Local Business Listings GONE WILD!
Wednesday, May 20 – 1 PM EDT
Register now – it’s free!