Search Marketing Now has just published “Understanding Quality Score,” which provides insight into one of the more misunderstood aspects of paid search advertising.

For anyone just getting started in paid search advertising – or for those who are still learning the ropes – “Understanding Quality Score” provides a valuable introduction.

“Understanding Quality Score” is free and can be downloaded at our website.

“We have seen a rapid growth in the demand for information about search marketing, and we’re pleased to be able to provide quality content for our audience of search marketers,” said Search Marketing Now Product Manager Claire Schoen.

“Search Marketing Now has been producing educational webcasts for nearly two years now. Adding whitepapers like “Understanding Quality Score” to the mix gives our audience yet another way to learn more about search marketing – and that’s one more way to do their job better,” said Schoen. “Our aim is to provide content in a range of formats that educate and enable marketers to work better, smarter in search and internet marketing.”

Take a look and let us know what you think. We’re always interested in your feedback.

See you on our next webcast, “Getting More From Large, Complex Paid Search Campaigns: Increasing ROI Through Keyword Analysis and Optimization,” Thursday, September 4.