12 Truths Every CMO Must Know About Search Marketing

Just how much does a CMO need to know about search marketing? Depends on how successful you’d like your marketing efforts to be.

Search marketing no longer belongs only in the realm of techies or junior staff members. It’s a crucial part of any marketing plan — and as such, every CMO needs to understand the basics.

Join us on June 28 when Chris Sherman, Executive Editor of Search Engine Land, shares “The Dozen Truths Every CMO Must Know About Search Marketing.”

This live webcast will cover a range of topics that just might surprise you.

For example:

• Can you name three situations where a #1 ranking will cause serious damage to your search marketing campaign?
• Did you know that conventional wisdom is dead wrong about a hot new fad in search marketing?
• Do you truly understand the fundamentals of search marketing, and it affects your other marketing channels?

Find out what the most successful CMOs know — that search marketing has become a crucial element to the overall success of any organization’s overall marketing plan.

Register now for this free educational webcast – 1:00 PM EDT, Thursday, June 28.