SMN News: Happy May Day from Search Marketing Now

Although it is cool and rainy here at SMN Webcast headquarters, things are heating up for a busy webcast schedule in May.

(We’re also thinking ahead to SMX Advanced in early June. Today is the last day for Early Bird pricing for SMX Advanced — so register now if you haven’t done so already.)

Back to webcasts: here’s our May lineup – all webcasts are at 1 PM EDT and last about 45-50 minutes.

May 5 – Next Tuesday
Attribution Management Forum 3.0

Most online advertisers still give conversion credit to the last ad clicked, based on the belief that it’s just not possible to measure the various influences that occur in the buying process. But increasingly, savvy marketers recognize this attribution method is flawed.
Adam Goldberg and Purush Papatla will show how marketers can use advanced statistical models to solve advertising attribution and build attribution models that can be tested.
Register here – or get more information here.

May 12 – Tuesday
Ask iProspect: Strategies & Tactics for World-Class SEO

Senior management from iProspect, the Original Search Engine Marketing Firm, open the floor to questions from attendees on what it takes to compete with the biggest and the best when it comes to search engine optimization.
The entire webcast will be devoted to answering questions that registrants submit in advance, and that are submitted live throughout the event.
Register here and submit your question – or get more information here.

May 14 – Thursday

Search Marketing for Small Business: The Basics for Online Success

According to a recent survey from Nielsen Online and WebVisible Inc, less than half of all small businesses have a website — and only 9% are satisfied with their online marketing efforts.
In this webcast, industry veteran Disa Johnson will demystify search marketing by presenting the basics — from optimizing your website (SEO) to attracting new customers with search advertising.
Register here– or get more information here.

May 20 – Wednesday
Local Search Marketing: Local Listings GONE WILD

Accurate online local listings have become a critical part of successful online marketing strategy – whether you’re a mom-and-pop business or a national retailer with local presence. The possibilities are many, the opportunities huge — but how do businesses keep up with free online local listings?
Industry analyst Matt Booth from the Kelsey Group will cover local search marketing and the role that local listings play in a successful online marketing campaign. Bryan Simkins of FedEx will share a case study.
Register here – or get more information here.

May 28 – Thursday
Paid Search Testing & Experimentation: Optimizing for Superior Results

According to JupiterResearch fully 60% of all search marketers aren’t doing any testing at all, and those that are testing often use simple, ineffective methods. Your approach to testing and optimizing paid search campaigns should be systematic and carefully planned.
Search Engine Land’s Chris Sherman will look at what, how and why you should test your paid search — and what you need to consider before getting started.
Register here – or get more information here.