Market Intelligence from SMN: PPC Campaign Management Tools in the Facebook Era

Search Marketing Now has just published its first Market Intelligence Report — with a look at the market for PPC Campaign Management Tools.

Titled “PPC Campaign Management Tools in the Facebook Era,” this 44-page report includes an industry overview as well as a buyer’s guide for selecting the right tool for your needs.

In this report, we’ve identified the latest trends, opportunities, and challenges facing the search campaign management software market — particularly in light of the explosion in Facebook Advertising. And, it profiles ten leading companies that provide PPC Campaign Management Tools.

We spoke with key executives at leading campaign management software companies, venture capitalists who are active in the industry, search marketers who use the tools — and the search marketing experts and practitioners who manage search campaigns day in and day out.

Find out who the key players are, how they are adapting their tools to keep pace with changes in PPC Campaign management, and how they’re incorporating Facebook advertising into their current offerings.

Table of Contents:

Section I: Paid Search Industry Overview

Section II: Selecting PPC Campaign Management Software

Section III: Search Campaign Management Vendors

Section IV: Leading Vendor Profiles

  • Acquisio
  • Adobe Search Center+ (powered by Omniture)
  • Clickable
  • ClickEquations
  • DoubleClick
  • Efficient Frontier
  • Kenshoo
  • Marin Software
  • SearchForce
  • SearchIgnite
  • Are you in the market for a PPC campaign management solution? Check out the report — you’ll be glad you did.