Demystifying 'Cost Per Acquisition' and its Impact on Search Marketing Campaigns

Demystifying ‘Cost Per Acquisition’ and its Impact on Search Marketing Campaigns – SMN Webcast Aug. 24

Live webcast on Tuesday, August 24 looks at what goes into coming up with an accurate Cost Per Acquisition (CPA), how to integrate CPA into an e-Commerce search marketing campaign, and how to maximize PPC while keeping CPA in mind

Redding CT, August 10, 2010 — On Tuesday, August 24 at 1 PM EDT, Search Marketing Now presents ” Demystifying ‘Cost Per Acquisition’,” a free webcast featuring Jeremiah Andrick of Logitech. This webcast is free and is sponsored by Trada.

Registration is open at Search Marketing Now.

This webcast describes what goes into coming up with an accurate Cost Per Acquisition (CPA), how to integrate CPA into an e-Commerce search marketing campaign, and how to maximize PPC while keeping CPA in mind.

Understanding what it costs to acquire a customer can be a search marketer’s headache — or it can be the key to creating and budgeting for a successful digital marketing campaign.

Jeremiah Andrick will describe the process in a way that makes sense. He’ll demonstrate the relationship between PPC, SEO and CPA. He’ll also show how to use ‘backward math’ to calculate CPA — and he’ll explain how to recognize, and correct a miscalculated CPA.

Jeremiah Andrick is online customer acquisition manager for Logitech. He was formerly Program Manager for the Live Search Webmaster Center, Microsoft’s suite of tools for search marketing professionals who want to obtain better results from Live Search.

This webcast is sponsored by Trada. Based in Boulder, Colo., Trada is revolutionizing the way agencies, advertisers and pay-per-click experts build and manage PPC marketing campaigns. Trada has developed the first PPC marketplace that allows agencies and in-house advertisers to leverage the skills of hundreds of the best PPC experts in the world, who in turn earn money risk free by generating low-cost clicks and conversions for advertisers. Trada is backed by venture capital firm Foundry Group. For more information, visit http://trada.com

About Search Marketing Now and Third Door Media:

Search Marketing Now webcasts are produced by Third Door Media, Inc. Third Door Media’s mission is to empower interactive and search marketing professionals by providing trusted content and community services they need to be successful.

Third Door Media produces the conference series Search Marketing Expo – SMX, which includes SMX East, SMX West, SMX Advanced and other SMX conferences. Third Door Media also publishes the search marketing news and analysis site Search Engine Land and Sphinn.com, the place for web, online, search, interactive and internet marketers to share news stories, talk within subject-specific discussion forums, build a network and stay connected to hot topics in internet marketing.

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