You’ve set up your paid search campaign, and you’re tracking results – but are your tracking them in an organized, efficient manner? Are you measuring the most relevant results? And are you integrating leads with your CRM system such as Salesforce?
In our next webcast, coming up Thursday, July 17, Alissa Ruehl of Apogee Paid Search Services looks at how to pull your paid search leads into your CRM system to track all the way through to the sale.
“Tracking Beyond the Lead: Increase the ROI of your lead gen campaign”
Thursday, July 17 – 1 PM EDT
Registration is open – it’s free!
Learn how to improve your campaign’s ROI and delight your sales team by weeding out junk leads and generating more of the leads that turn into sales. She’ll discuss what’s important to measure – and why – and how to set up an effective system for tracking your sales leads.
Wister Walcott of Marin Software will follow up with a case study on how to set up keyword-level IDs to track revenue per lead and to better evaluate the success of your campaign.
Find out how to evaluate the success of your leads, how to get the most out of your tracking system, and what benefits you’ll reap from a successful tracking system.