Resource Library: Mobile

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Level Up Your Customer Experience By Building a Winning Martech Stack

Date: Jul 27, 2021 1:00 EDT (10:00PDT)

Speakers:
Justin DeBrabant, Head of Product at ActionIQ
Carly French, Marketing Technology Strategy Consultant at Merkle


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The Top 5 Customer Journeys To Keep Them Connected and Coming Back

Date: Jul 20, 2021 1:00 EDT (10:00PDT)

Speakers:
Veda Kumarjiguda, Sr. Product Marketing Manager, Salesforce


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Advertising in the Age of Privacy: iOS 14 & Beyond

The ongoing Apple iOS 14 updates that began rolling out in 2020 include a variety of changes related to data privacy. The intention of these changes is to provide users with transparency on what data apps are tracking on their … read more »


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Market Insights Survey Whitepaper

Get a breadth of insights into how leading global experts in mobile and marketing are planning to succeed in the ‘new normal.’ Understand Emerging Industry Trends See benchmarks about business revenue, essential tracking metrics across industries, and other major developments … read more »


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2020 Gartner Magic Quadrant for Mobile Marketing Platforms

Digital marketing leaders use mobile marketing platforms to acquire, engage and retain customers through meaningful, contextually relevant interactions on their most personal devices. Use this research to assess vendors that may be best-suited to help you fulfill your mobile marketing … read more »


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Top 10 Mobile Marketing Campaigns Every Brand Needs

A fundamental rule of marketing has always been to meet customers where they are. That expectation has only increased today, with the average consumer spending over 5 hours per day on their phone. This guide will walk you through how … read more »


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The Inside Look at Mobile Marketing: An Iterable User Engagement Report

Iterable poured through the data of the mobile customer journeys of 30 companies across six industries to see how they incorporate mobile user behavior in their cross-channel campaigns. Looking at four key mobile marketing channels—push notifications, SMS, in-app and the … read more »


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The Acoustic Guide to SMS

SMS gives you the chance to communicate through a device nearly every consumer owns. And using it in your marketing doesn’t just get you better performance and outcomes — it also helps you deliver better customer experiences that serve up … read more »


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60-Minute Masterclass: Google Ads & Phone Call Conversions

Date: Feb 25, 2020 1:00 EDT (10:00PDT)

Speakers:
Justin Sue, Program Manager, Google
Blair Symes, Senior Director of Content Marketing, DialogTech


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WiFi Marketing: Know every customer, automate your marketing and see real results

There are now over 1.8 million commercial WiFi hotspots in North America. Each year more and more come online because businesses that offer WiFi have the potential to attract loyal customers who will spend more money. The stats about businesses … read more »