Resource Library: Mobile

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Optimize Your Mobile Marketing for Cross-Channel Engagement

If you’re a brand looking looking for better engagement, all roads lead toward mobile. Consumers wielding smartphones are connected 24/7 to the digital world and regularly interact with email and apps daily. The ways you communicate with them matter more … read more »


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Location Data Strategies to Improve Customer Experiences

Date: Aug 20, 2019 1:00 EDT (10:00PDT)

Speakers:
Jason Bettinger, Senior Director, Head of Consumer Tech – Americas, HERE Technologies
Cami Zimmer, Executive VP, Business Development & Marketing Glympse
Hervé Utheza, Head of Media, Advertising & Telco, HERE Technologies


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Getting Started with Mobile Attribution

With greater consumer adoption of advanced and yet affordable smartphones, and higher functionality being shifted to the apps within them, there can be no doubt that mobile has taken over. In fact, according to a recent study by eMarketer, mobile … read more »


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Let Customer Reviews Drive Your Conversions

Date: Apr 4, 2019 1:00 EDT (10:00PDT)

Speakers:
Brian Massey, Managing Partner, Conversion Sciences
Allie Maupin, Manager of Customer Success, Trustpilot


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Go Further With Mobile Marketing

Did you know 65% of marketers have no official mobile strategy? Don’t let that be you. Punch above your weight with this guide from Oracle featuring advice on SMS/push notifications, cross-channel integration, and performance testing. Understanding the core: Cross-channel strategy … read more »


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Getting Started with Responsive Search Ads (RSAs)

Date: Dec 6, 2018 1:00 EDT (10:00PDT)

Speakers:
Sylvanus Bent, Product Manager, Google
Wes MacLaggan, SVP of Marketing, Marin Software


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Using Voice Search to Transform Your Local Search Strategy

Date: Sep 11, 2018 1:00 EST (10:00PST)

Speakers:
Collin Holmes, Founder and CEO, Chatmeter
Andrew Shotland, CEO, LocalSEOGuide.com


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How to Present Progressive Web Apps to Your Clients

In the past, there were only two options for your clients’ mobile web needs: 1) build them a mobile site or 2) build them an app. Both options had their pros and cons, and it was up to you to … read more »


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You Got The Click! Now What?

Date: Sep 18, 2018 1:00 EST (10:00PST)

Speakers:
Brian Finnerty, Senior Director of Marketing, Marin Software
Ginny Tonkin, Associate Product Marketing Manager, Instapage


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Ramp Up Your Amazon Ad Game: 5 Tips for Success

Date: Aug 23, 2018 1:00 EST (10:00PST)

Speakers:
Bryant Garvin, Director of Online Advertising, iServe
Wes MacLaggan, SVP of Marketing, Marin Software