Writing Killer Text Ad Copy: Webcast November 11

Our November 11 webcast will cover one of the most crucial pieces of any ad campaign: copy.

Great Ad Copy. You know it when you see it, right? But how do you actual create great ads? In this webcast, we’ll break it down for you.

Writing Killer Text Ad Copy: 1001 Secrets for Success
Speaker: Matt Van Wagner, FindMeFaster
Tuesday, November 11, 2008 – 1 PM EST

Paid search expert Matt van Wagner will share some time-tested tips for text ad copywriting that will help you improve the your paid search campaigns.

OK, so maybe it’s not quite 1001 secrets…but Matt’s going to cover:

-Headlines: What works, what doesn’t.
-How to make a great sales pitch in 70 characters or less.
-Tricks the world’s best copywriters use to get their creativity going.
-Driving more clicks v. better clicks. How to balance CTR and quality score concerns.
-Should you use Dynamic Keyword Insertion (DKI) Ads? Do they work or not?

Matt Van Wagner is President of Find Me Faster, a New Hampshire-based search agency. He is a frequent moderator and speaker at Search Marketing Expo.

Register here for this free webcast.

Thanks to Marin Software for sponsoring this webcast.

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