Resource Library: Search Marketing

webcast

Live SEO Fixes for Real Websites: Gain Authority and AI Search Visibility

Date: Sep 9, 2025 1:00 EDT (10:00PDT)

Speakers:
Garrett French, Citation Labs Founder & CEO
James Wirth, Managing Director Product & Growth, Citation Labs
Lee Foot
, Senior Strategist, Citation Labs


webcast

Technical SEO for GenAI: How Bots See, Crawl & Rank Your Brand

Date: Aug 26, 2025 1:00 EDT (10:00PDT)

Speakers:
Myriam Jessier, Founder, PRAGM
Gerald Murphy, Evangelist, Semrush


whitepaper

Leveraging AI and Search to Get Ahead in a Saturated Market

n 2024, retail marketers faced rising CPCs, flat conversions, and new challenges driven by AI-powered search. Semrush partnered with RetailX to analyze thousands of retail SERPs and uncover what’s changing—and how top retailers are responding. From competitive traffic shifts to … Read more »


webcast

The Paid Search Playbook: Attract, Capture, Analyze, and Convert More Leads with AI

Date: Aug 7, 2025 1:00 EDT (10:00PDT)

Speakers:
Meagan McLoughlin, New Solutions GTM Principal, CallRail
Franco Aquino, Co-Founder, REN Marketing LLC


webcast

What Generative Search Means for Brand Visibility (and What CMOs Are Doing About It)

Date: Jul 24, 2025 1:00 EDT (10:00PDT)

Speakers:
Myriam Jessier, Founder, PRAGM
Gerald Murphy, Evangelist, Semrush


whitepaper

Beyond Traditional Search: Exploring Alternative Platforms

2.5 billion digital users are exploring alternative search platforms based on their values and preferences. This shift marks a critical juncture for marketers to evolve and rethink their marketing strategies. Meet Your Audience Where They Are  Explore how forward-thinking advertisers are … Read more »


whitepaper

2025 Playbook: 13 data plays for SEO and SEM experts

In today’s competitive search landscape, mastering your data strategy isn’t optional—it’s essential. This comprehensive playbook reveals 13 battle-tested plays that leading SEO and SEM professionals use to outperform their competition, from leveraging real-time SERP data to implementing cross-platform competitive analysis. … Read more »


whitepaper

Guide to Cost-Effective 
Google Advertising in 2024

Advertisers often focus on optimizing for clicks, but this can waste ad budgets without guaranteeing conversions. With Google clicks costing $2 to $4, optimizing the entire funnel is essential. This guide offers 18 strategies to reduce cost-per-click by addressing both … Read more »


research_report

Enterprise SEO Platforms: A Marketer’s Guide

People who come to a website from organic search results have already demonstrated their intent by performing a search. They aren’t just browsing; they’re looking for something. Read more »


webcast

Build Authority and Dominate Organic Search Like A Boss

Date: Jul 20, 2023 1:00 EDT (10:00PDT)

Speakers:
Ryan Brock, Chief Solution Officer, DemandJump


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