SMN WhitePapers: PPC Insourcing vs. Outsourcing, 10 Questions to Ask Your SEM Agency

In-house vs. outsource? Insource vs. outsource? No matter how you say it, the question is this: are you better off managing your own PPC campaign or should you hire an outside agency or consultant?

PPC Insourcing vs. Outsourcing: Questions Marketing Managers Should Be Asking looks at the variables and considerations to keep in mind when making this decision. Some marketers may be of the mindset “if it isn’t broken, don’t fix it” because their PPC campaign is showing positive results. But how do you know you’re maximizing your return, and when is it time to bring in outside help? This whitepaper will help you find your way through that process. This whitepaper is sponsored by MediaWhiz.

What if you’re already using a third party for your PPC campaign – how do you know if you’re getting the best results? Are they doing “well enough” or is there unrealized value that your partner should be able to deliver? Ultimately, how can you distinguish the return on investment in paid search from the investment in paid search management?

10 Questions to Ask Your Search Marketing Firm presents compiled a set of questions intended to provoke an honest dialogue between the members of your marketing team and between you and your search marketing agency. Advertisers should continually evaluate their goals and objectives, demand metrics beyond simple ROI, and scrutinize their search marketing firm’s level of service, innovation and engagement in their account. This whitepaper is sponsored by The Search Agency.