Forbes Insight: Data-Driven Marketing – Push Forward or Fall Behind
In this report from Oracle and Forbes Insights, you’ll learn that while 70 percent of senior marketing executives polled say data-driven marketing is a core element of their campaigns, there’s still a knowledge and execution gap around how to fully … read more
Enterprise Social Media Management Software: A Marketer’s Guide
Find out more about the explosion in social media management software, plus the latest trends, opportunities and challenges in social media management. read more
Start Listening! 7 Real-World Tips for Better Social Engagement
Date: May 23, 2017 1:00 EST (10:00PST)Speakers:
Maggie Malek, Head of Public Relations and Social Media, MMI Agency
Dave Evans, VP, Reach and Response Services, Lithium
The Big Book of Ascend Ideas
We all know conversion rate optimization is a good idea. But legacy solutions like A/B testing require tons of traffic and only allow you to try a handful of ideas. AI conversion optimization is a totally different animal. It gives … read more
Enterprise Call Analytics Platforms: A Marketer’s Guide
Enterprise Call Analytics Platforms: A Marketer’s Guide New! MarTech Intelligence Report: Learn more about call analytics software tools and platforms – what the capabilities are, and how they can help marketers drive more revenue from calls. This report examines the … read more
Track, Qualify & Convert Your Leads: Using call and SMS data to drive new customers
Date: May 18, 2017 1:00 EST (10:00PST)Speakers:
Michael Boland, Chief Analyst, BIA/Kelsey
Mark Sullivan, Director of Demand Generation, CallRail
Harnessing the Power of Machine Learning: A How-To for CMOs
Machine learning is quickly becoming a major component in business intelligence and executive-level decision-making. This is unfolding right now, as companies such as GE and Salesforce continue to acquire AI startups and deepen their own organizational fluency in this technology. … read more
Google Analytics 360 & the Move to Enterprise Analytics
Date: May 2, 2017 1:00 EST (10:00PST)Speakers:
Paul Pellman, Director, Google Analytics 360 Suite
David Booth, Senior Partner and Co-Founder, Cardinal Path
How to Create the Ultimate Marketing Plan
Date: May 11, 2017 1:00 EST (10:00PST)Speakers:
Kari Seas, Owner, Seas Marketing
Bill Kent, Senior Product Marketing Manager, Act-On Software
National Brands & Local Search: Use insights to drive actions
Date: Apr 20, 2017 1:00 EST (10:00PST)Speakers:
David Mihm, Founder, Tidings
Mitul Gandhi, Co-founder and Chief Architect, seoClarity
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