Resource Library: Analytics

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The Retail Renaissance Report, USA Edition: 4 Keys to Predicting Online & In-Store Demand Across Global Markets

E-commerce adoption in the US jumped ten years ahead in 90 days in the early months of the Covid-19 pandemic, according to a McKinsey report. Change has become the norm in retail. So how do you prepare for it, especially … read more »


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Master the Art of Agile Research to Iterate, Innovate and Grow

Date: May 5, 2022 1:00 EDT (10:00PDT)

Speakers:
Kevin Brennan, Head of Growth and Operations, Feedback Loop
Jolene Pierangeli, Senior Director of Marketing, Feedback Loop


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Enterprise SEO Platforms: A Marketer’s Guide

Find out more about enterprise SEO software platforms, plus the latest trends, opportunities and challenges in this market. read more »


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Top Data and Analytics Trends for the Digital-First Marketer

Date: Apr 28, 2022 1:00 EDT (10:00PDT)

Speakers:
Loretta Shen, Senior Director, Product Marketing, Salesforce


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Marketing Attribution: The No-Nonsense User’s Guide

Marketing attribution is the science of proving that marketing actually works. It’s a powerful tool that can help you optimize campaigns, increase ROI and build confidence in marketing’s value.Or that’s the vision, at least. In practice, many marketers struggle to … read more »


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Making the Case for Marketing: How to Measure & Communicate Value in a Cookieless World

Third-party cookies are dying. And honestly? Good riddance.There is a better way. With a first-party measurement strategy, you can get to the heart of marketing’s impact using outcome-oriented measures like conversions, leads, sales and, ultimately, ROI.It’s the kind of reporting … read more »


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2022 Digital Consumer Trends Index

New global research commissioned by Cheetah Digital reveals what consumers expect from the brands they do business with online, the channels they want to connect on, and the data they’re prepared to share in return for more personalized experiences at … read more »


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YouTube Video Optimization Checklist

Every marketer knows they need to optimize their website content, but did you know you can optimize your YouTube videos as well? YouTube is the second largest search engine in the US, only bested by its owner, Google, for having … read more »


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Google Ads Conversion Masterclass: From Clicks to Calls to Revenue

Date: Mar 17, 2022 1:00 EDT (10:00PDT)

Speakers:
Blair Symes Sr. Director, Product Marketing, Invoca
Amy Hebdon Founder, Paid Search Magic


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Help Your Website Lose the “Wait” with Media Optimization

Optimizing media is priority #1 in today’s digital world. If you think today’s consumers have the time or the inclination to wait for painfully slow-loading webpages, think again. If a video is buffering for far too long or an image … read more »