Resource Library: Analytics

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Data Collaboration is the New Path to Personalization

Enterprise marketing teams use, on average, 52 marketing tools to manage everything from advertising and content to experience delivery and social media. The result is that most marketing teams continue to struggle with siloed data among all these tools, limiting … read more »


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Expert Advice: Make Your Marketing Stand Out This Holiday Season

Date: Sep 29, 2022 1:00 EDT (10:00PDT)

Speakers:
Joan Jenkins, CMO, Blueshift
Greg Mishkin, Vice President and Practice Leader, Escalent


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How Bots and Fake Users Skew Marketing Data and Analytics

Web traffic is made up of bots, automation tools, headless browsers and fake users, which leads to contaminated data. As a result, skewed data has become a strategic issue for data-driven enterprises, undermining key business decisions. Learn more about how … read more »


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Harness Your First-Party Data For Customer Acquisition & Conversion

Date: Sep 13, 2022 1:00 EDT (10:00PDT)

Speakers:
Christina Dalton, VP, Acquisition & Conversion, Hearst
Justin DeBrabant, SVP, Product, ActionIQ


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SEO Recon: The What, Why, and How for Building Amazing Links

Date: Aug 23, 2022 1:00 EDT (10:00PDT)

Speakers:
Kyle Ochsner, Research Team Manager, Page One Power
Devin Boudreaux, SEO Client Strategist in Research, Page One Power
Tyler Bain, Project Manager, Page One Power


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Enterprise Marketing Performance Management Platforms: A Marketer’s Guide

New! MarTech Intelligence Report: Enterprise Marketing Performance Management Platforms: A Marketer’s Guide: Download Now! MarTech’s latest publication of “Enterprise Marketing Performance Management Platforms: A Marketer’s Guide” examines the market for Marketing Performance Management Platforms and the considerations involved in implementation. … read more »


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Enterprise Customer Journey Orchestration Platforms: A Marketer’s Guide

New! MarTech Intelligence Report: Enterprise Customer Journey Orchestration Platforms: A Marketer’s Guide Download Now MarTech’s all-new publication of the “Enterprise Customer Journey Orchestration Platforms: A Marketer’s Guide” examines the market for customer journey orchestration platforms and the considerations involved in … read more »


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5 Best Practices for Bringing Together All Your Marketing Data

For marketers, data is critical to initiatives such as personalization campaigns that increase customer lifetime value, multitouch attribution models that reveal how much each customer touchpoint contributes to a purchase or conversion, and machine-learning algorithms that enhance customer experiences. But … read more »


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Designing the insight-driven brand begins with data advocacy

As the demand for consumer privacy continues to grow, and as third-party cookies continue to crumble, marketers need to look at data privacy in a new way. Consent-minded marketers can use this opportunity to foster a relationship of trust with … read more »


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Use Data to Create Next-Level Customer Experiences at Scale

Date: Jul 19, 2022 1:00 EDT (10:00PDT)

Speakers:
Luisa Franson, Product Marketing Manager, North America, MoEngage
Meagan White, North America Marketing and Sales Lead, MoEngage