Resource Library: Analytics

webcast

Drive Customer Engagement with the Power of Personalization

Date: Apr 22, 2021 1:00 EDT (10:00PDT)

Speakers:
Adrian Turner, Senior Personalization Lead for Business Development, Bank of Canada (BDC)
Leigh Price, Sr. Manager PMM, Salesforce


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Google’s Newest Version of Analytics (GA-4) Is Here

Google just announced Google Analytics (GA) 4. Unlike incremental or lateral changes such as the GTAG collection API; this change is significant, and you need to pay attention and understand what this means to you and your business. In this … read more »


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How to build an in-house Marketing Mix Modeling capability

The benefits of Marketing Mix Modeling (MMM) are already well established for companies with many brands, operating in numerous markets. Without it, allocation and optimization of the marketing budget would be messy guesswork. Nowadays the question lies not in whether … read more »


webcast

Your Customer is Calling: Make the Most of Your Marketing Spend with Call Tracking

Date: Mar 16, 2021 1:00 EDT (10:00PDT)

Speakers:
Lea Anne Roberts, Director of Marketing & Call Centers, Reliable Heating & Air
Brooke Veal, Senior Customer Success Manager, CallRail


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Rearchitecting Revenue: Accelerating Demand Through Data

There’s never been a greater time for marketing to generate revenue than today. Yet to take advantage of the opportunity, marketers must evolve. Data-powered, digital-led, and omnichannel customer experiences are the way forward. Download this whitepaper to learn how to: … read more »


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Enterprise Marketing Attribution and Predictive Analytics

New! Martech Intelligence Report: Enterprise Marketing Attribution and Predictive Analytics A Marketer’s Guide   Editorial Advisor: Kim Davis, Editorial Director of MarTech Today Writer, Editor and Researcher: Pamela Parker, Research Director, Content Studio, Third Door Media Download Now   This … read more »


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Digital Attribution Challenge – Getting it right in 6 steps

One of the key challenges marketers face nowadays is how to measure the effectiveness of the multitude of marketing activities consumers are exposed to? This is even more important during the economic turmoil such as the one caused by the … read more »


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Optimize your marketing portfolio

One of the challenges that marketers face is how to optimize their investments. With marketing portfolios taking on a more complex form these days, optimization has not only become increasingly important but also harder. There are many things to consider … read more »


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Understanding the impact of each marketing activity

It’s a complex world out there for all marketers, and whatever your industry, product, or market is, you likely balance dozens of marketing activities at the same time. To make it harder, these activities not only directly affect your sales, … read more »


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6 Powerful Ways Experience Analytics Can Help Your Business Now

In this eBook, Stratifyd has broken down the ways companies are using Experience Analytics to take myriad points of unstructured and structured data and uncover the insights hidden inside them. Whether you’re in CX, in the Contact Center, on the … read more »