Resource Library: Analytics

webcast

Unlocking Customer Lifetime Value: Data Strategies and Technologies

Date: Jul 31, 2024 1:00 EDT (10:00PDT)

Speakers:


webcast

2024 Organic Website Traffic Benchmarks Report Data/Insights

Date: Jul 30, 2024 1:00 EDT (10:00PDT)

Speakers:
Shannon Vize, Sr. Content Marketing Manager, Conductor
Steven van Vessum, Director of Organic Marketing, Conductor


webcast

Unlocking the Full Potential of GenAI in Marketing: The Critical Role of Data and Analytics

Date: Jul 23, 2024 1:00 EDT (10:00PDT)

Speakers:
Kate Parker, Director, CI Pre-Sales Support, SAS
Mac Carlton, Product Manager, SAS
Sam Padda, Senior Product Manager, SAS


webcast

Why Data Standards Are the Key to Your Data Success

Date: Jul 18, 2024 1:00 EDT (10:00PDT)

Speakers:
Nick Miller, Director of Media & Agency Services, Slalom
Vanya Jakovljevic, VP of Channel Partnerships, Claravine


whitepaper

The 4 Essential Strategies of Data-Driven Marketing

In a business landscape of rapid change and complexity, the imperative to get more value from marketing data continues to drive change. Marketers need to be able to execute full marketing coordination on a persistent data layer in order to … Read more »


research_report

Enterprise SEO Platforms: A Marketer’s Guide

People who come to a website from organic search results have already demonstrated their intent by performing a search. They aren’t just browsing; they’re looking for something. Read more »


whitepaper

Myth Vs. Reality: The truth about digital analytics

Traditional web analytics platforms claim to provide first-party data and real-time insights, but in reality rely on third-party cookies and take hours to deliver data. They also require extensive tagging which is error-prone and inflexible. In this white paper you … Read more »


research_report

Marketing Attribution and Performance Management Platforms: A Marketer’s Guide

Cutbacks in marketing investments often backfire. They can retard sales velocity, stunt the company’s brand development, jeopardize relations with customers and create opportunities for competitors to gain market share. Read more »


research_report

Call Analytics and Conversation Intelligence Platforms: A Marketer’s Guide

Even as customers increase their use of multiple channels to research and buy products and services, the telephone – particularly the smartphone – has solidified its role in the purchase journey. Read more »


webcast

SEO Memorial Service: A Fond Farewell To Things That Don’t Matter Anymore

Date: Feb 1, 2024 1:00 EDT (10:00PDT)

Speakers:
Ryan Brock, Chief Solution Officer, DemandJump


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