Resource Library: Analytics

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How to Choose a Customer Data Platform

In a world where companies with data-driven marketing strategies are six times more likely to be profitable than their competition, Customer Data Platforms (CDPs) have become an essential foundation for marketers. Which is probably why about 78% of Enterprise companies … read more »


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The Ultimate B2C Guide To Data Orchestration

Consumers are seeking brands that engage with them uniquely, understand their personal preferences, and protect their data. In order for companies to create meaningful connections with consumers, they need one place to unify, organize, and launch their data to truly … read more »


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Four Strategies CMOs Can Use to Drive Growth in 2019

CMOs are now expected to drive sales, be accountable for ROI, and own the entire customer experience, online and offline. Forrester predicts that CMOs who don’t embrace these demands will be replaced. This report explains how CMOs can score important … read more »


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Forging a Personal Connection

Your customers and prospects are investing their time, budgets, and resources in technology solutions to help achieve personalization at scale. MarTech as an industry has grown to meet this challenge, and created products and solutions which promise to connect clients … read more »


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Optimizing Marketing ROI with Salesforce and Call Analytics

Do you use a CRM like Salesforce to measure how your marketing drives customers and revenue? CRM reports give marketers insights to prove ROI and make smarter optimizations to increase ROI. But that data is misleading — and potentially damaging … read more »


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Getting Started with Responsive Search Ads (RSAs)

Date: Dec 6, 2018 1:00 EDT (10:00PDT)

Speakers:
Sylvanus Bent, Product Manager, Google
Wes MacLaggan, SVP of Marketing, Marin Software


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How to Drive Better Conversion Rates, Faster and with less work

Predictive personalization is enabling marketers to drive better results, faster and with less work. AI-based tools are enabling marketers to automate the rote work of site testing and optimization allowing marketers to focus more time and energy on creating better … read more »


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Tag Auditing Platform Buyer’s Guide: Best Practices for Tag Management and Governance

Date: Nov 8, 2018 1:00 EDT (10:00PDT)

Speakers:
Brad Prenger, VP of Partnerships, InfoTrust
Lucas Long, Product Manager, Tag Inspector, InfoTrust


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How Distance and Intent Shape A Local Pack

In August 2017, a “Think With Google” piece stated that local searches without “near me” had grown by 150 percent and that searchers were beginning to drop other geo-modifiers — like zip codes and neighborhoods — from their local queries … read more »


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Paid Search Tactics That Drive Quality Inbound Calls

Date: Oct 30, 2018 1:00 EDT (10:00PDT)

Speakers:
Stephanie White, Senior Account Manager, Hanapin Marketing
Ian Dailey, Senior Director, Product Marketing, Invoca