Resource Library: Analytics

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How Data-Driven Decision Making Improves Budget Confidence and Results

If you think it’s hard to develop a marketing budget, you’re in good company. Most marketers today must do more with less. Faced with steep competition, B2C marketers need to spend every penny wisely. A Nielsen study found that less … read more »


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Identity Resolution: Secrets to Success

Date: May 9, 2019 1:00 EDT (10:00PDT)

Speakers:
David Dague, Chief Marketing Officer, Infutor Data Solutions
Joe Doran, EVP, Chief Identity Officer, Signal


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6th Annual B2B Marketing Data Report

For the sixth consecutive year, Dun & Bradstreet surveyed over 250 B2B sales and marketing professionals to understand how data is being used to guide their go-to-market strategy. We uncovered the biggest obstacles and opportunities that are shaping the B2B … read more »


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2019 Data-Driven Marketing & Advertising Outlook

It’s hardly a secret that marketing executives of all types are using more data. Data is more powerful than ever, driving decision-making and informing strategy. Increased reliance on data has upended traditional marketing approaches and added greater layers of targeting, … read more »


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Data, Data Everywhere — But Where are the Campaign Insights?

Date: May 7, 2019 1:00 EDT (10:00PDT)

Speakers:
John Lovett, Senior Director, Search Discovery
Kelly McKeown, Senior Director - Revenue Marketing, conDati


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Decisioning: marketing’s game‑changer

What is Decisioning? Decisioning – or decision management – is a technique that blends big data together with business rules and predictive analytics to make smart decisions about what to talk to customers about, and where, at any one time. … read more »


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The Five Steps for Defeating Digital Goliaths

Amazon, Wayfair, Walmart, Booking.com…. digital Goliaths dominate market share. It’s a universal challenge for smaller competitors across many different online sectors to claim search victory against these behemoths. But David ultimately defeated Goliath, and smaller brands today can still stand … read more »


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Untangling Attribution’s Web of Confusion: A Primer for Marketers

Advertisers, analysts, agencies and vendors can’t seem to agree on a common understanding of marketing attribution. It’s no surprise that the marketplace has difficulty understanding vendor capabilities and mapping them to their business problems. This whitepaper eliminates confusion and cuts … read more »


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The New Rules to Win Customer Loyalty and Increase Online Sales

Date: Apr 11, 2019 1:00 EDT (10:00PDT)

Speakers:
Andrew Waber, Data Insights & Media Relations Manager, Salsify


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The Call Tracking Study Guide for Marketers

This 45 page, in-depth guide from Invoca gives the reader a comprehensive understanding of call tracking. Divided into four easy-to-follow sections, this guide is for the experienced and inexperienced call tracking marketers. Intro to Call Tracking & Analytics Advanced Call … read more »