Resource Library: Analytics

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Advanced AdWords Strategies to Personalize Experiences and Drive Revenue

Date: Jun 26, 2018 1:00 EDT (10:00PDT)

Speakers:
Aaron Levy, Senior Team Leader, Paid Search, Elite SEM
Blair Symes, Director of Content Marketing, DialogTech


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5 Marketing Predictions for the Next 5 Years

The growth of data has brought us to the tipping point between brand and customer. Before the digital age, the biggest and best brands had just that – a brand, which THEY controlled. Now, a brand is powerful because of … read more »


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The Digital Marketer’s Guide to Personalizing Caller Experiences

When consumers engage with your search ads and digital marketing, they often convert by calling. Provide the wrong experience to those callers, you lose customers and your ROI suffers. It’s why digital marketers are now personalizing not just the online … read more »


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A Guide to Upgrading Your Growth Marketing Platform

In what industry experts call the “Now Economy,” your marketing stack should be as innovative and agile as your organization in order to grab consumer attention, respond to their needs in real time and win their long-term loyalty. Download this white … read more »


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The Ultimate Guide to Web and App User Attribution

Measurement across web and app channels and platforms is challenging—the explosive growth of mobile has introduced widespread fragmentation across devices, platforms, and channels. The fluid nature of user and consumer journeys requires measurement and attribution solutions that can map the … read more »


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8 Best Practices for Implementing Multi-Touch Attribution

Implementing a cross-channel attribution strategy can seem complex for any business, large or small. But with proper planning and collaboration, multi-touch attribution can have a tremendous impact on performance. Multi-touch attribution shows you the impact of each addressable touchpoint on … read more »


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8 Experts on How to Measure People-Based Marketing Impact

For marketers, the battleground for customers has never been so competitive, or so complicated. Consumers now interact with your brand across a dizzying number of channels, touchpoints and devices. Marketers must embrace a paradigm shift: They must stop targeting personas … read more »


webcast

Customer Data Strategies & Identity Resolution: Best Practices

Date: May 3, 2018 2:00 EDT (11:00PDT)

Speakers:
Ellen Williams, The Data Chick
Bart Lorang, CEO, FullContact


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Media Rich and Fast: Best Practices for Optimizing Web Page Speed

This whitepaper examines the importance of visual media to your online publishing and marketing efforts, and how you can reconcile the ‘need for speed’ with the need to provide an engaging site experience to your visitors and potential customers. The … read more »


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2018 State of Digital Marketing Analytics in the Top 1000 Internet Retailers

In this white paper from Cardinal Path, learn how the analytics movers and shakers are shaping the marketing technology stacks of the top 1000 online retailers. You’ll discover which vendors are gaining or losing market share as marketers continue to … read more »