Overcoming the Google SGE Challenge: Assessment and Recovery Strategies
Date: Sep 28, 2023 1:00 EDT (10:00PDT)Speakers:
Gilad David Maayan,
CEO and Founder of Agile SEO
The B2B Outlook on Marketing Data Quality
B2B marketers rely on data to improve the customer experience and make informed decisions about marketing strategy and spending. In partnership with Ascend2, we recently fielded the B2B Outlook on Marketing Data Quality report. DemandLab gathered input from B2B marketers on … Read more
SEO Reporting Demystified: Winning Over Executives and Influencing Strategies
Date: Aug 15, 2023 1:00 EDT (10:00PDT)Speakers:
Dewey Lovett,
Sr. Enablement Manager, ConductorRyan Maloney,
Team Lead, Customer Success, Conductor
Enterprise Marketing Attribution and Performance Management Platforms: A Marketer’s Guide
Marketing executives are under pressure to prove the ROI of their investments. The variety of channels and devices is expanding, Customer expectations are higher than ever. And privacy concerns are limiting and restricting access to data. Adopting an MPM platform can address these issues. Read more
Enterprise Customer Journey Orchestration Platforms: A Marketer’s Guide
To break through and engender customer loyalty, businesses must develop a deeper understanding of their customers’ journeys, as well as the motivations and values that drive them to engage. Read more
Enterprise SEO Platforms: A Marketer’s Guide
The essential role of search for consumers and business buyers, combined with the increasing complexity of the SEO environment, is why marketers turn to SEO platforms to gather the data and insights they need. Read more
Mastering Social Media SEO: Increase Discoverability & Drive Traffic
Date: May 2, 2023 1:00 EDT (10:00PDT)Speakers:
Rachel Schardt,
SEO Success Manager, Conductor
Harnessing the Power of Customer Data to Stay Ahead of the Competition
Date: Apr 27, 2023 1:00 EDT (10:00PDT)Speakers:
Karen Naves,
SVP Global Demand Gen, Tealium
Gifting Guide: 8 Questions to Ask Before Starting a Campaign
As demands for influencer marketing and content creation have increased, so have influencer rates, pay transparency, and partnership expectations. Today, launching a successful gifting campaign in such a competitive and dynamic landscape requires a much more nuanced approach. Before tying … Read more
The Secret to Influencer Marketing ROI & Attribution
Now more than ever, marketers must prove that their influencer investments are paying off. With increased scrutiny and pressure mounting to report return on ad spend (ROAS), cost to acquire a customer (CAC), or return on investment (ROI), conversations around … Read more