Resource Library: Analytics


Enterprise Call Analytics Platforms: A Marketer’s Guide

Enterprise Call Analytics Platforms: A Marketer’s Guide New! Martech Intelligence Report: Learn more about call analytics software tools and platforms – what the capabilities are, and how they can help marketers drive more revenue from calls.  This report examines the … read more »


The Marketing Accountability Void: An Overdue Reality Check for Data-Driven Marketers

The quest to achieve the perfect 1-to1 customer relationship is costing businesses billions of dollars in precision engineered technology. But is this investment paying dividends? Where are the results? Despite the sophistication of the tools, there are still many gaps … read more »


How Multi-Segment and Session Analysis Can Help You Convert 30% More Users

Discussions around optimization and website conversions are now dated. The need of the hour is to understand what makes a website convert more and how to reduce the number of sessions to convert. Nabler created this whitepaper to answer these questions for … read more »


Measuring Marketing Attribution

Investing in a campaign with no way to measure the impact is the stuff marketing nightmares are made of. Both management and marketers want to know what impact marketing has on sales revenue. SharpSpring partnered with Ascend2 to gather insights from … read more »


The Right Customer Data

A new survey report from Vanson Bourne, a research firm based in London, surveyed 300 marketing and IT professionals in the US to identify challenges, trends, and technologies leading companies are experiencing around collecting and using customer data. Results: Third-party … read more »


The Future of Measurement

The world of marketing is changing right before our eyes: faced with a fragmented media landscape, elusive consumers, and more stringent privacy regulations around the world, marketers were already hard-pressed to keep up. Add a worldwide pandemic to the mix, … read more »


3 Data-Driven Ways to Capture More Demand in Today’s Environment

Date: Sep 29, 2020 1:00 EDT (10:00PDT)

John Steinert, CMO, TechTarget
Kim Davis, Editorial Director, MarTech Today


How to Fuel Better Business Outcomes With a Clear Data Strategy

Date: Sep 10, 2020 1:00 EDT (10:00PDT)

Deanna Ransom, Global Head of Marketing and Marketing Services, Televerde
Meetul Shah, CEO of Demand Matrix


Advanced TV Guide: Be Where Your Audience Watches

As marketers look ahead to reconnect with audiences across all channels in the new normal, changes in the TV landscape will have the biggest impact on how brands drive awareness and campaign performance. While cord-cutting was expected to grow significantly … read more »


The Data Strategy Playbook

Now is the ideal time to focus on your data – both its hygiene and your strategy on putting it to use – but ensuring your data strategy is truly insightful, actionable and measurable requires a lot of upfront planning. … read more »