5 Best Practices for Bringing Together All Your Marketing Data
For marketers, data is critical to initiatives such as personalization campaigns that increase customer lifetime value, multitouch attribution models that reveal how much each customer touchpoint contributes to a purchase or conversion, and machine-learning algorithms that enhance customer experiences. But … read more
The Ultimate Guide to Calculating Marketing Campaign ROI
Marketing attribution is key to determining how various channels, messages, and offers impact customers’ decisions. Successful ROI measurement can result in optimized marketing spend, higher conversion rates, improved personalization, optimized creative assets, and improved product development. The more customer data … read more
Moving From Basic to Advanced Marketing Analytics
Marketing organizations are eager to implement advanced marketing analytics to become more data-driven and maximize customer lifetime value, increase sales, and reduce churn. But companies face several hurdles when trying to transition to advanced analytics, including siloed data and reliance … read more
Benchmark Your Social Media Performance For a Competitive Edge
Date: Jun 9, 2022 1:00 EDT (10:00PDT)Speakers:
Seth Bridges,
Founder, Head of Product & Marketing at Rival IQMike Baglietto,
Global Head of Market Insights at NetBase Quid
The Retail Renaissance Report, USA Edition: 4 Keys to Predicting Online & In-Store Demand Across Global Markets
E-commerce adoption in the US jumped ten years ahead in 90 days in the early months of the Covid-19 pandemic, according to a McKinsey report. Change has become the norm in retail. So how do you prepare for it, especially … read more
Master the Art of Agile Research to Iterate, Innovate and Grow
Date: May 5, 2022 1:00 EDT (10:00PDT)Speakers:
Kevin Brennan,
Head of Growth and Operations, Feedback LoopJolene Pierangeli,
Senior Director of Marketing, Feedback Loop
Enterprise SEO Platforms: A Marketer’s Guide
Find out more about enterprise SEO software platforms, plus the latest trends, opportunities and challenges in this market. read more
Top Data and Analytics Trends for the Digital-First Marketer
Date: Apr 28, 2022 1:00 EDT (10:00PDT)Speakers:
Loretta Shen,
Senior Director, Product Marketing, Salesforce
Marketing Attribution: The No-Nonsense User’s Guide
Marketing attribution is the science of proving that marketing actually works. It’s a powerful tool that can help you optimize campaigns, increase ROI and build confidence in marketing’s value.Or that’s the vision, at least. In practice, many marketers struggle to … read more
Making the Case for Marketing: How to Measure & Communicate Value in a Cookieless World
Third-party cookies are dying. And honestly? Good riddance.There is a better way. With a first-party measurement strategy, you can get to the heart of marketing’s impact using outcome-oriented measures like conversions, leads, sales and, ultimately, ROI.It’s the kind of reporting … read more