Resource Library: Analytics

research_report

Enterprise Call Analytics Platforms: A Marketer’s Guide

Enterprise Call Analytics Platforms: A Marketer’s Guide New! MarTech Intelligence Report: Learn more about call analytics software tools and platforms – what the capabilities are, and how they can help marketers drive more revenue from calls.  This report examines the … read more »


webcast

The Ultimate Social Media Guide to Building Your Brand in 2022

Date: Jan 20, 2022 1:00 EDT (10:00PDT)

Speakers:
Harvey Rañola, Global Head of Media Intelligence, NetBase Quid
Mike Baglietto, Global Head of Market Insights at NetBase Quid


whitepaper

The Post-Cookie Marketing Playbook

The death of the cookie means only brands with access to authenticated first-party data will be set up to succeed in the future. The choice is clear: Be forced to rely on expensive walled gardens or move up the customer … read more »


whitepaper

The Ultimate Guide to Google Analytics 360

When it comes to analytics platforms, Google Analytics dominates the space. Cardinal Path research shows that 77% of the Fortune 1000 rely on Google Analytics to drive their data analytics practice. Google Analytics 360 is designed not only to help … read more »


whitepaper

The ultimate social media intelligence kit: case studies for every industry

With over 3.78 billion users, social media became a treasure trove of insights for every brand. In this eBook, the YouScan’s team gathered Michelin, GSK, Auchan, and Wavemaker cases to show how different industries can benefit from social media data. … read more »


whitepaper

Visual analytics use cases to borrow in 2022

A significant amount of visual content is left unexplored by businesses willing to leverage social media to know their customers better. According to recent research, brands miss up to 80% mentions, if you don’t monitor visual content. In this eBook, … read more »


whitepaper

The Intelligent Data Lake for Marketers: Powered by Google Cloud Platform

There is a growing demand for an agile data platform that can help marketers power customer experiences in a more relevant way. Google Cloud Platform (GCP) has come onto the scene to help with just that. This suite of services … read more »


whitepaper

Identity Resolution: Connecting the Dots and Understanding Your Customer

Customers provide businesses with a wealth of data — from loyalty programs, to transaction history, to email engagement — but the tricky part is making sense of it and then putting it into action. Quality data fuels consumer business and … read more »


whitepaper

Mastering the Art of B2B Social Media

75% of B2B buyers consult social media before making purchasing decisions. Today more than ever, social media has become the B2B Marketers tool of choice for generating awareness, driving demand and communicating with their audiences. Its ability to impact the … read more »


whitepaper

How to Build Long-Lasting Relationships with Zero-Party Data

It’s never been easier for customers to change to a new product—or harder and more expensive for brands to acquire new customers. And the upcoming loss of third-party cookies means that many tried-and-true tactics for customer acquisition won’t work for … read more »