Live Chat Best Practices for Conversion Rate Optimization
Date: Sep 19, 2017 1:00 EDT (10:00PDT)Speakers:
Justin King, Partner, B2X Partners
Paul LaRochelle, SVP of Business Development, MarketLinc
Personally Identifiable Information: Responsible Practices to Safeguard your Google Analytics Data
The digital space has given marketers massive reach and capability. But with that power comes responsibility, along with an obligation to protect data that can be recognized as personally identifiable information (PII). Recurring audits and safeguards built into your technical … read more
Three Ways to Optimize Campaign Optimization With Call Tracking Built Using APIs
The dog-eared yellow pages of yesterday are now online, changing the way customers look for information, choose a service and ultimately make a buying decision. Whether looking for medical or legal advice or a hotel, a home rental or a … read more
The Marketer’s Guide to APIs: Increasing Offline Conversions with Tracking and Analytics
Online, you’re able to track views, click-throughs and other conversion metrics using advanced analytics solutions. And though these insights paint a pretty rich picture of engagement, there is a growing blind spot in your data — what happens offline. When … read more
The Persona Identify Crisis – How to Segment Your B2B and B2C Customers the Right Way
With easier access to more customer data, marketers are able to segment their target markets to the finest detail. But how do you know what data will actually be useful in driving ROI? A common problems is underestimating the power … read more
Serving The Underserved – Recovering Revenue through Intelligent Visitor Engagement
Although live chat and 1-800-numbers are staples for online software vendors, not all live visitor engagement solutions are created equal. Second-generation chat tools support proactive engagement, but without predictive personalization capabilities, a solid targeting strategy, a process for continuous optimization … read more
Forbes Insight: Data-Driven Marketing – Push Forward or Fall Behind
In this report from Oracle and Forbes Insights, you’ll learn that while 70 percent of senior marketing executives polled say data-driven marketing is a core element of their campaigns, there’s still a knowledge and execution gap around how to fully … read more
Enterprise Social Media Management Software: A Marketer’s Guide
Find out more about the explosion in social media management software, plus the latest trends, opportunities and challenges in social media management. read more
Start Listening! 7 Real-World Tips for Better Social Engagement
Date: May 23, 2017 1:00 EDT (10:00PDT)Speakers:
Maggie Malek, Head of Public Relations and Social Media, MMI Agency
Dave Evans, VP, Reach and Response Services, Lithium
The Big Book of Ascend Ideas
We all know conversion rate optimization is a good idea. But legacy solutions like A/B testing require tons of traffic and only allow you to try a handful of ideas. AI conversion optimization is a totally different animal. It gives … read more
Stay Connected & Informed