Data & Organizational Roadblocks? Your Path to Frictionless Revenue Optimization
Revenue Optimization, as-a-service, is the ultimate cloud SaaS operating system for marketing and revenue leaders. Unify your data, accelerate revenue through the sales pipeline and enable business teams with data-driven insight. What are the impacts to your business? Acquire new … read more
Client Reporting Best Practices Guide
Proving the value your agency delivers to your clients can be tough. In NinjaCat’s Client Reporting Best Practices Guide, you’ll learn how to showcase your work in reports that improve the client experience and strengthen your relationship. What’s Inside the Guide? … read more
Drive Customer Engagement with the Power of Personalization
Date: Apr 22, 2021 1:00 EDT (10:00PDT)Speakers:
Adrian Turner,
Senior Personalization Lead for Business Development,
Bank of Canada (BDC)Leigh Price,
Sr. Manager PMM,
Salesforce
Google’s Newest Version of Analytics (GA-4) Is Here
Google just announced Google Analytics (GA) 4. Unlike incremental or lateral changes such as the GTAG collection API; this change is significant, and you need to pay attention and understand what this means to you and your business. In this … read more
How to build an in-house Marketing Mix Modeling capability
The benefits of Marketing Mix Modeling (MMM) are already well established for companies with many brands, operating in numerous markets. Without it, allocation and optimization of the marketing budget would be messy guesswork. Nowadays the question lies not in whether … read more
Your Customer is Calling: Make the Most of Your Marketing Spend with Call Tracking
Date: Mar 16, 2021 1:00 EDT (10:00PDT)Speakers:
Lea Anne Roberts,
Director of Marketing & Call Centers,
Reliable Heating & AirBrooke Veal, Senior Customer Success Manager, CallRail
Rearchitecting Revenue: Accelerating Demand Through Data
There’s never been a greater time for marketing to generate revenue than today. Yet to take advantage of the opportunity, marketers must evolve. Data-powered, digital-led, and omnichannel customer experiences are the way forward. Download this whitepaper to learn how to: … read more
Enterprise Marketing Attribution and Predictive Analytics
New! Martech Intelligence Report: Enterprise Marketing Attribution and Predictive Analytics A Marketer’s Guide Editorial Advisor: Kim Davis, Editorial Director of MarTech Today Writer, Editor and Researcher: Pamela Parker, Research Director, Content Studio, Third Door Media Download Now This … read more
Digital Attribution Challenge – Getting it right in 6 steps
One of the key challenges marketers face nowadays is how to measure the effectiveness of the multitude of marketing activities consumers are exposed to? This is even more important during the economic turmoil such as the one caused by the … read more
Optimize your marketing portfolio
One of the challenges that marketers face is how to optimize their investments. With marketing portfolios taking on a more complex form these days, optimization has not only become increasingly important but also harder. There are many things to consider … read more