Resource Library: Analytics


Artificial Intelligence and Customer Analytics Guide for Marketers

The era of artificial intelligence and the predictive marketing it enables has arrived. As marketing has become increasingly data-driven over the last 20 years, the tools required to analyze data and make it actionable have also become increasingly sophisticated — … read more »


A New Kind of Marketing Cloud: Where Data Takes Center Stage

It’s no secret: effective marketing requires data. However, traditional marketing clouds have been built with a focus on customer activation and managing modes of engagement, rather than making customer data an integral part of the cloud. Instead of a marketing … read more »


Enterprise Customer Journey Analytics Tools: A Marketer’s Guide

New! MarTech Intelligence Report: Enterprise Customer Journey Analytics Tools: A Marketer’s Guide Download Now   MarTech’s all-new publication of the “Enterprise Customer Journey Analytics Tools” examines the market for customer journey analytics tools and the considerations involved in implementation. The … read more »


Marketing Intelligence Playbook: Effective Data Measurement in 3 Steps

In this guide from Salesforce, you will learn: The importance of marketing intelligence as key to customer and business impact The main data challenges that marketers face today Three steps to creating an effective measurement strategy


Marketing Intelligence Report: Data and Analytics Trends to Drive Future Growth

Learn about the marketing analytics trends impacting business growth. In this report, you will learn: The role marketers play in driving business growth The state of marketing analytics Key data and analytics challenges marketers face The progress marketers have made … read more »


Data & Organizational Roadblocks? Your Path to Frictionless Revenue Optimization

Revenue Optimization, as-a-service, is the ultimate cloud SaaS operating system for marketing and revenue leaders. Unify your data, accelerate revenue through the sales pipeline and enable business teams with data-driven insight. What are the impacts to your business? Acquire new … read more »


Client Reporting Best Practices Guide

Proving the value your agency delivers to your clients can be tough. In NinjaCat’s Client Reporting Best Practices Guide, you’ll learn how to showcase your work in reports that improve the client experience and strengthen your relationship. What’s Inside the Guide? … read more »


Drive Customer Engagement with the Power of Personalization

Date: Apr 22, 2021 1:00 EDT (10:00PDT)

Adrian Turner, Senior Personalization Lead for Business Development, Bank of Canada (BDC)
Leigh Price, Sr. Manager PMM, Salesforce


Enterprise SEO Platforms: A Marketer’s Guide

Find out more about enterprise SEO software platforms, plus the latest trends, opportunities and challenges in this market. read more »


Google’s Newest Version of Analytics (GA-4) Is Here

Google just announced Google Analytics (GA) 4. Unlike incremental or lateral changes such as the GTAG collection API; this change is significant, and you need to pay attention and understand what this means to you and your business. In this … read more »