B2B Data Enrichment and Hygiene: A Marketer’s Guide
Data enrichment and hygiene are essential priorities for B2B marketers under increasing pressure to provide personalized experiences while navigating a complex privacy landscape. Read more
State of TV Consumption
Upfronts/Newfronts are around the corner, and Emarketer reported that “US upfront/NewFront digital video ad spend will increase by 37.3% to reach $18.61 billion” — a staggering amount of money. As the industry adapts to changing viewing habits, the question remains: … Read more
Call Analytics and Conversation Intelligence Platforms: A Marketer’s Guide
Eighty-five percent of marketers believe inbound calls are vital to their digital-first strategies. Read more
Elevate Your Executive Brand with Proven Social Media Strategies
When reputation is everything, your executive social media presence is a powerful way to shape public perception of your brand. This concise guide will help you: Download our executive social media strategy cheat sheet to start building a social presence … Read more
A CMO’s 2025 Social Content Strategy Pre-Mortem
The majority of business leaders agree that their companies need to invest in social media to be successful. But as social becomes more hyper-saturated and networks evolve, how do you know you’re investing in the right strategies? Sprout Social compiled … Read more
Operationalizing First-Party Data in Advertising
The world of marketing and advertising is awash in data. It’s bought and sold every day, flows through our martech stacks and powers our decisions. Over the past few years, first-party data rose to the top of the data hierarchy. … Read more
Measurement Primer for Brands – Measure Across All Your Media and Maximize ROAS
Marketers today have more ways than ever to engage with their audiences, but understanding which strategies are effective can feel daunting. Data silos, evolving privacy regulations, and multiple reporting standards often stand in the way of clear insights. How can … Read more
Clean Room Guide: 12 Essential Strategies for Marketers
Data clean rooms help marketers access rich data sets and collaborate in ways that protect consumer privacy and drive business growth. So which strategies should you start with? Read this clean rooms guide to:
The Marketer’s First-Party Data Playbook
As a marketer, you already know first-party data, or customer records, is critical to your brand’s success. But did you know your first-party data is key to unlocking true business value – from more accurate campaign reach to developing high-impact … Read more
Doctor’s Orders: Prescriptions for Healthcare Marketing Success
As a healthcare marketing pro, you need qualified leads but you need to comply with HIPAA too. As marketing gets tougher, you need to get sharper. Every call and form that comes to your office is a treasure trove of … Read more
