Search marketers anticipate budget-conscious consumers in 2010 holiday season

A poll of our recent webcast on online holiday retail suggests that marketer are anticipating a budget-conscious consumer for the 2010 holiday shopping season.

On the July 14 webcast, Getting Ready for Online Holiday Retail – Now! we asked our audience of search and internet marketers: “Do you expect consumers to remain highly budget conscious during this holiday season?”

More than 90% believe that consumers are going to remain highly budget conscious:
Results of recent poll at Search Marketing Now

The webcast included lessons learned from 2009 retail and a current outlook for:

  • Traffic trends
  • Key drivers of traffic
  • Holiday buyer profiles

Some of the top-level discussion covered these points:

  • Search & social networks proved key to the marketing mix at the expense of other tools
  • Search engines delivered highest share of visits to retailers on Black Friday
  • Search & cross-shopping across other retailers are the top sources of traffic
  • Retailers of office supplies and flowers & gifts received highest share of paid traffic
  • Search & social networks proved key to the marketing mix at the expense of other tools

The entire webcast is now available on-demand at Search Marketing Now.