Online Retail Strategy, Facebook Advertising… topics at SMN this week

Coming up this week — October 13 and October 14 — we have two webcasts that will appeal to PPC managers and search marketers, about two different aspects of paid search advertising.

Wednesday, Oct. 13, we’ll hear from David Szetela, President and Owner of Clix Marketing, who will provide tips for how retailers can make their PPC advertising more relevant for this online holiday retail season. He’ll provide some statistics from the 2009 online holiday retail season as well as offer tips on how remarketing with Google AdWords, how to use SiteLinks extensions, Ad Extensions and more.
As always, this webcast is free — registration is still open for “Amazing PPC Tactics: Making Your PPC Campaign Relevant” — and we thank our sponsor, Adchemy for this webcast.

Thursday, Oct. 14, the topic is Facebook Advertising: Tips & Tactics, and the speaker is Merry Morud of aimClear. Merry will share from her extensive experience on how to target Facebook ads, what to do about ‘ad fatigue, how to manage the workflow, and more. We’re expecting a very large turnout for this webcast, so be sure to arrive early and test your machine in advance. Registration is still open, and thanks to our sponsor, Acquisio, for this webcast.