Local Search, Act II: National Brands Marketing Local

Search Marketing Now’s June 25 webcast features our own Greg Sterling, Search Engine Land correspondent and co-chair of SMX Local + Mobile. Join us as Greg explores the current landscape of Local Search, how it affects brand marketers of all shapes and sizes, and how marketers can take advantage of this evolving channel.

National Brands Marketing Local
Wednesday, June 25 – 1 PM EDT
Register here – it’s free 🙂

As consumers become more sophisticated and targeting and tracking capabilities continue to evolve, local search is becoming a more critical channel for all marketers. We are, in many ways, in Act II of Local Search.

According to a recent comScore study, 82% of Local Searchers follow up offline via an in-store visit, a phone call, or a purchase. Of these, 61% end up making a purchase.

The implications for marketers is significant: How does a large, national brand take advantage of search at the local level? As consumers become more adept at searching online, how do marketers keep up with the shifting behavior? Are Internet Yellow pages the way to go – or should you consider a combination of print and online advertising to maximize your offline sales?

Greg Sterling, local and mobile search correspondent for Search Engine Land, has been covering local search for more than six years. He is the founding princiapl of Sterling Market Intelligence, a consulting and research firm focused on online consumer and advertiser behavior and the relationship between the Internet and traditional media, with an emphasis on the lcoal search marketplace. He also co-chairs Search Marketing Expo – SMX Local + Mobile, which comes to San Francisco July 24-25.

This webcast is sponsored by TMP Directional Marketing.

Register now!