Labor Day Reading? New E-Books and Whitepapers at SMN

Organizing Paid Search Campaigns Using Intent

Looks at how successful marketers are creating relevance and consistency in the consumer experience across all touch points in the process — and experiencing gains in search performance.
Whitepaper sponsored by Adchemy

Search Marketing and the Mobile Web

Outlines the state of mobile marketing, both in pay-per-click (PPC) advertising and SEO. It also looka at ways both in-house marketers and agencies can integrate mobile into their existing marketing efforts, and how to measure success.
E-Book sponsored by Unica

Why Display Matters to Search Marketers

Explains the relationship between search advertising and display advertising, and why it is important to engage in both in order to reach the growing online audiences.
E-Book, written by Jeff Green, The Trade Desk, sponsored by Acquisio’s B2B Social Media Benchmarking Study’s B2B Social Media Benchmarking Study is based on its study of nearly 3,000 North American professionals. Learn the metrics you need to understand how people use social media for business and where companies are finding B2B social media marketing success.
Whitepaper sponsored by

What’s the difference between an SMN E-Book and a whitepaper, you ask? E-Books are developed by Search Marketing Now, using content from Search Engine Land, Search Marketing Now webcasts or from contributing experts; whitepapers are hosted content and research provided by outside vendors. All are created and developed to provide you with the information you need to do your job better!