CMOs at the Wheel: How are they driving the modern marketing organization
For this e-book from MarTech Today, contributors Erica Seidel and Nadine Dietz interviewed 11 CMOs from companies such as Belkin, GE Healthcare, Hilton, Oracle, GrubHub and more, with a simple goal: to showcase how leading chief marketing officers approach the critical tasks of … Read more
The Definitive Guide to Twitter Marketing
With social media and digital marketers in mind, Union Metrics has compiled their favorite best practices for creating a Twitter strategy and measuring impact on the platform. Whether you’re just getting started or a seasoned pro, this ebook is for you. … Read more
Visualizing Social Media Success
Create impactful visual content for any social channel For brands and marketers, it’s now more important than ever to develop a robust visual content strategy that works across all social media channels. In this ebook Union Metrics discusses best practices … Read more
Social Marketing Optimization Playbook
Webtrends puts you on the path for increasing your social ROI and improving social conversions by giving you unique insights into Facebook, Twitter and YouTube, and helping you optimize social and mobile content for the greatest return. Download this white … Read more
10 Ways to Use Your Product Catalog to Maximize Retail PPC Campaigns
Every retailer has a database of products for sale, commonly referred to as a product catalog. Not every retailer, however, is using their product catalog to the fullest extent possible to maximize their retail PPC (pay-per-click) campaigns. Without employing a … Read more
Understanding Multi-Channel Attribution: Best Practices for Attribution Strategy & Modeling
Creating an accurate attribution model is one of the most difficult parts of any search marketer’s job, particularly in light of the proliferation of new media channels and audience fragmentation. There are many questions that are difficult to answer, including: … Read more
Big Data Management
As the outlets for online interaction grow, methods of online marketing also grow — as does the volume of digital data to be managed. Multiple data sets from disparate sources are ushering in an era of “Big Data,” such as … Read more
Selling Display to Search Clients
Because of its impact on Search and consumer engagement, search agencies are starting to include Display Advertising as an offering to their clients. This e-book examines the convergence of Display and Search and how search agencies can leverage both channels … Read more
Six Strategies to Leverage Existing Data to Expand Retail PPC Campaigns
By Joseph Kerschbaum, Clix Marketing This eBook covers many of the strategies that online retailers can implement in order to expand their PPC campaigns by utilizing the data that resides in their Google AdWords, Microsoft adCenter and Google Analytics accounts. … Read more
Cross Channel Marketing
With more ways than ever to reach their prospects and customers, and with more messaging possible across an ever-growing number of channels, today’s marketers have their work cut out for them. With so many channels available, consumers often move from … Read more