PPC Campaigns – What to do when you inherit someone else's account

In the world of PPC campaigns, there are no guarantees when you take over someone else’s existing account.

You may find yourself cleaning up someone else’s mess — for a client who only knows that they want rapid improvements.

Or you may find that it’s the client who has unrealistic expectations for a PPC campaign that’s running pretty well already.

Either way, inheriting a PPC campaign can be fraught with challenges. Our December 10 SMN webcast will cover what you can do to make for a smooth an effective transition. Our speaker is PPC expert Josh Dreller, who is a frequent contributor to the Search Engine Land column In the Trenches.

Josh will share his own experience and about best practices, including how to determine the quality of the existing account, whether you should start from scratch or pick up where your predecessor left off, and best practices for what to keep and what to toss.

Josh Dreller is the Vice President of Media Technology for Fuor Digital, an agency concentrated in the research, planning, buying and stewardship of digital media marketing campaigns.

Thanks to Marin Software for sponsoring this webcast.

Registration for “Taking Over an Existing PPC Account” is still open – it’s free!

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