Ad Networks Best Practices – Webcast with Dana Todd, Tom Cuthbert

Dana Todd, President Emeritus of SEMPO and CMO of Newsforce.com, will be delivering our next SMN Webcast, Tuesday, June 17, and we’re thrilled that she’ll be joining us. The topic is “Ad Networks Best Practices: Keeping Your Advertisers Happy.”

With a new ad network born every 20 minutes, it seems, there are few clear differentiators and much confusion on the part of ad buyers. How can ad networks ensure their own survival and success in such a competitive environment? What can they do to deliver value and retain high quality advertisers?

Dana will give an overview of the current landscape in ad networks. She’ll discuss best practices, including how ad networks can set – and measure – expectations, as well as how to measure and report results.

She’ll be joined by Tom Cuthbert, President of ClickForensics and Moderator of the Click Quality Council, who will provide case studies that illustrate key points and show how ad networks can manage traffic quality to maximize value for their customers.

Join us June 17 at 1:00 PM Eastern – register now, it’s free.