What is Quality Score — and how can I improve mine?

Quality Score is something that online marketers just can’t ignore.

Here’s the official definition from Google:
Quality Score is a dynamic variable calculated for each of your keywords. It combines a variety of factors and measures how relevant your keyword is to your ad text and to a user’s search query.

But are you still trying to understand Google’s Quality Score?

On February 18, we’ll look at what goes into Quality Score — and what it doesn’t. Addie Conner, Director of Search Marketng at CourseAdvisor Inc. will provide some history behind Quality Score, plus some common myths and misconceptions.

For example, is flash a good thing or a bad thing when it comes to landing pages and Quality Score? Are Page Rank and Quality Score interrelated? Should I adjust my creative to maximize keywords in my ads and on landing pages? Does Dynamic Keyword Insertion (DKI) help or hurt my Quality Score? If I restructure my account to improve my Quality Score, will that delete the account history?

Find out what goes into Quality Score, and why understanding Quality Score is critical to the success of your PPC campaign. Thanks to Marin Software for sponsoring this webcast.

Understanding Google’s Quality Score: Myths and Misconceptions
Wednesday, February 18, 2009 – 1 PM Eastern

Speaker: Addie Conner, CourseAdvisor Inc.

Register now – it’s free!

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