Search Advertising and Display Advertising – Why Online Marketers Need to Know Both

Search Advertising and Display Advertising – Why Online Marketers Need to Know Both: Webcast August 12

Live webcast on Thursday, August 12, explains why display matters to search marketers, and how search marketers can get involved in display advertising

Redding CT, August 6, 2010 — On Thursday August 12 at 1 PM EDT, Search Marketing Now presents “Why Display Matters to Search Marketers,” a free webcast featuring Jeff Green of The Trade Desk. This webcast is free and is sponsored by Acquisio.

Registration is open at Search Marketing Now.

This webcast will describe and define the differences between search and display advertising. Jeff Green, founder and CEO of the Trade Desk, and a veteran of the online advertising industry, will explain why it’s important for marketers to engage in both search advertising and display advertising. As online audiences increase, the opportunities in display advertising are growing.

Online advertising has matured to a point where there is a real opportunity for search marketers — by applying search expertise to display advertising.

The webcast will also cover how to develop a successful display advertising strategy. Jeff will also discuss how marketers can apply search marketing principles to display, and what search marketers should be doing in display advertising to achieve success.

Jeff Green’s
role as the Chief Executive Officer and Founder of The Trade Desk is the culmination of a career spent trying to make media buying more efficient. He started his Internet career while in college working for Microsoft in Technical support. Eventually, he moved to LA to work for a small interactive agency, where he led media buying and operations and managed all vendor relationships. Afterward, he founded a CPA network, eBound Strategies, which was named a top 10 New Company of the year by AdBumb. eBound Strategies technology, which was designed by Jeff, was acquired by Nami Media in 2003. Jeff worked for Nami Media as the VP of operations, and subsequently left to found AdECN—the first true exchange for online advertising

This webcast is sponsored by Acquisio, the world’s leading provider of performance marketing solutions for agencies. Its flagship product, Acquisio SEARCH, helps marketers manage, optimize and automate all their paid search activities across all search engines. The platform also automates the production of beautiful and engaging client-ready reports, saving agencies significant amounts of time each month on their reporting activities. Other solutions include landing page creation and testing platform Acquisio PAGES, and Acquisio Managed Services. Acquisio’s suite of solutions empowers over 300 interactive agencies around the world, providing them with increased productivity, efficiency, and ROI. Learn more at

About Search Marketing Now and Third Door Media:

Search Marketing Now webcasts are produced by Third Door Media, Inc. Third Door Media’s mission is to empower interactive and search marketing professionals by providing trusted content and community services they need to be successful.

Third Door Media produces the conference series Search Marketing Expo – SMX, which includes SMX East, SMX West, SMX Advanced and other SMX conferences. Third Door Media also publishes the search marketing news and analysis site Search Engine Land and, the place for web, online, search, interactive and internet marketers to share news stories, talk within subject-specific discussion forums, build a network and stay connected to hot topics in internet marketing.