Monetizing Social Search – Webcast August 5 – 1 PM EDT

PPC professionals have been generating custom content from URL tags for more than a decade. Now, shrewd content managers are determining user intent and monetizing sites with “blended” data culled from real-time analytics and the collective on-site behavior of the website’s users.

This “blended” data reveals not only where your users have come from, but what they do once they get to your website. It’s a treasure trove of information that can be used to advise and enhance your website content and functionality – from improving your site’s internal search to increasing ecommerce landing page conversions.

On Tuesday, August 5 – at 1 PM EDT, Marty Weintraub of aimClear will explore how the combination of real-time analytics and user behavior can be used to enhance – and improve – the overall experience and ultimate ROI of your website, in the webcast

Monetizing Social Search:
Using Real-Time Analytics & Behavioral Tracking to Enhance Content & Function
Speakers: Marty Weintraub, Michael Wilson

Find out why it’s critical to understand real-time where your users have come from — and how the real-time social data can be used to enhance the search or ecommerce experience on your site. You’ll also learn what type of social data you should measure on your website’s “social graph” and what kinds of results successful marketers have found by blending analytic and social data. Michael Wilson will provide some illustrative case studies and examples.

Register now – it’s free!