5 Ghastly PPC Mistakes to Avoid – October 14 Webcast

It’s October and that means Halloween is coming – so we’ve given our mid-October webcast a fitting Halloweenish title. Don’t be frightened…register now!

5 Ghastly PPC Mistakes to Avoid
Speaker: Patricia Hursh, SmartSearch Marketing

Tuesday, October 14, 2008 – 1:00 PM EDT (10 AM PDT)

In this webcast, we’ll hear from a seasoned expert about mistakes that can trip up anyone managing a PPC campaign. Whether you’re just starting out – or have been involved in paid search for years – we’ll share both basic and advanced PPC tips that can be learned from others’ past mistakes.

Patricia will cover a range of issues involved in managing a PPC campaign, including:

PPC Campaign Structure
Quality Score Tips
Click-Through Rates vs. Conversion Metrics

…and more. Thanks to Marin Software for sponsoring this webcast.

It’s free – register now!