We often get asked ‘which topics are the most popular for whitepapers’? While there are so many elements that go into creating a whitepaper that resonates with your audience — title, topic, look and feel — we thought it would be fun to look at the top content that we presented in 2014. Here are the top 10 whitepapers — plus our top two most popular research reports.

Original research from Digital Marketing Depot:

Enterprise Social Media Management Software 2014: A Marketer’s Guide
Enterprise SEO Tools 2014: A Marketer’s Guide

Hosted whitepapers:

The Social Intelligence Report
Sponsored by Adobe

The New SEO Imperative: A Guide to Your SEO with Google’s Secure Search
Sponsored by BrightEdge

A Marketer’s Guide to the New Facebook 2014
Sponsored by Vocus

The ROI of Paid Search Automation
Sponsored by DoubleClick

Choosing an SEM Platform: Analyze, Ask and Act
Sponsored by DoubleClick

The Definitive Facebook Advertising Playbook
Sponsored by Marin Software

Grande Guide to Social Advertising
Sponsored by Oracle

The Essential Guide To Display Attribution Models
Sponsored by Quantcast

6 Tried and Tested Conversion Strategies for eCommerce Managers
Sponsored by Trustpilot

The Definitive Guide to Pinterest Marketing: 5 Proven Tips for Driving Social Commerce
Sponsored by Offerpop