Jim Sterne of Web Analytics Association: Sept. 29 Webcast

Jim Sterne, Founding President and current Chairman of the Web Analytics Association, will join us on September 29th to chime in on a current debate within the web analytics community: Is Web Analytics Easy – or Hard?

Akin Arikan has an interesting article that gives some background on this web analytics debate — and highlights how something that appears to be easy may become more difficult as you gain more experience.

Can we rely solely on web analytics tools? Not without smart analysts to know how to interpret the data.

If the analytics become hard — should you switch analytics tools or fire your analyst?

Join us on September 29 at Jim Sterne provides a lively discussion at Search Marketing Now.

He’ll talk about why it’s important to know what to expect from your web site analytics tools and from your analysts. You’ll also learn which analytics to focus on — especially if you have limited resources — and how to get to the next level of analysis.

Web Analytics: Easy or Hard?
Jim Sterne, Speaker
Tuesday, September 29, 2001 – 1 PM EDT

Register now – it’s free!