Resource Library: White Papers

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Personally Identifiable Information: Responsible Practices to Safeguard your Google Analytics Data

The digital space has given marketers massive reach and capability. But with that power comes responsibility, along with an obligation to protect data that can be recognized as personally identifiable information (PII). Recurring audits and safeguards built into your technical … read more »


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The Secret Formula for a Marketing Budget

Determining a marketing budget can be frustrating. How do you know if you’re investing enough or if you’re applying your marketing dollars efficiently? In this issue of Agency Perspectives, you’ll learn: Two easy equations for calculating your budget. Why it’s … read more »


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The Next Generation of Search: Voice

This white paper covers seoClarity’s research and insights into the essentials of Voice Search that marketers need to know to prepare. Using seoClarity’s proprietary search landscape data, a set of billions of data points (Research Grid) and shared experiences supporting … read more »


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Three Ways to Optimize Campaign Optimization With Call Tracking Built Using APIs

The dog-eared yellow pages of yesterday are now online, changing the way customers look for information, choose a service and ultimately make a buying decision. Whether looking for medical or legal advice or a hotel, a home rental or a … read more »


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From ‘Brick-and-Mortar’ to ‘Click-and-Mortar’

Until recently, most small businesses couldn’t fit marketing automation into their budgets. But with more affordable platforms on the rise, mom-and-pop businesses are finding new ways to stay competitive and grow their reach. In this issue of Agency Perspectives, you … read more »


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The Marketer’s Guide to APIs: Increasing Offline Conversions with Tracking and Analytics

Online, you’re able to track views, click-throughs and other conversion metrics using advanced analytics solutions. And though these insights paint a pretty rich picture of engagement, there is a growing blind spot in your data — what happens offline. When … read more »


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The Persona Identify Crisis – How to Segment Your B2B and B2C Customers the Right Way

With easier access to more customer data, marketers are able to segment their target markets to the finest detail. But how do you know what data will actually be useful in driving ROI? A common problems is underestimating the power … read more »


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Complete Guide to Facebook Advertising

Today, a Facebook advertiser’s biggest obstacle is that, with the proliferation of ad types, goals, and things you can actually achieve on Facebook, the options and best practices can get overwhelming. 3Q Digital boils it down for you in this … read more »


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State of the Mobile Customer Experience For Multi-Location Brands

Facebook, Google, Apple, Yelp and Bing – over 80% of consumer time on mobile devices is now spent on the apps, websites, and properties of these tech giants. As a trusted partner of each of these networks, as well as … read more »


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Serving The Underserved – Recovering Revenue through Intelligent Visitor Engagement

Although live chat and 1-800-numbers are staples for online software vendors, not all live visitor engagement solutions are created equal. Second-generation chat tools support proactive engagement, but without predictive personalization capabilities, a solid targeting strategy, a process for continuous optimization … read more »