Resource Library: White Papers

whitepaper

The CMO’s Formula To 3x Your Digital Marketing Campaign Results

Consumers are shifting toward digital means of accessing products and services, and marketing leaders are pivoting their businesses to meet these new expectations and opportunities to connect. Being on all the major digital marketing channels is necessary, but how are … read more »


whitepaper

5 Steps: How Marketing Leaders Succeed with Digital Work Management

With over half of the world’s population now online, leading businesses are adapting to more modern-day omnichannel strategies that offer more relevant content and messaging. And the tech they rely on the most to accomplish both? Work management solutions. Download … read more »


whitepaper

The Definitive Buyer’s Guide to Collaborative Work Management for Marketers

Marketers know how important it is to move at the speed of digital, but an overabundance of online tools can slow down efforts and leave teams unable to operate with agility or innovate quickly. From campaign planning to delivery, marketers … read more »


whitepaper

Outsmarting CPM Inflation: An In-Depth Report

CPM inflation is a pressing concern for digital marketers. When CPM inflation increases, digital advertising prices rise, making it more expensive to reach digital audiences. And while ad prices are soaring, precisely targeting ads is becoming more difficult due to … read more »


whitepaper

The Pulse on Professional Video: 2022 Trends Report

To answer these questions, ​​SundaySky commissioned a survey of 570 business leaders in the U.S. to better understand the current challenges companies face in efficiently scaling their video efforts, delivering personalized video experiences, and analyzing and optimizing video performance. In … read more »


whitepaper

The Email Personalization Guide Marketers Can’t Miss

As modern consumers, we expect to receive emails containing the perfect product selection each time we check our inbox, sometimes even before we know we need something. But how do brands know to send perfectly curated messages with the right … read more »


whitepaper

Quick Wins to Maximize Email Performance

Nearly 60% of email marketers in Litmus’ 2021 State of Email report are expanding automation capabilities and making it a top email program priority. Why? Because capturing subscriber engagement (and a higher email return on investment) requires sending the right … read more »


whitepaper

5 Best Practices for Bringing Together All Your Marketing Data

For marketers, data is critical to initiatives such as personalization campaigns that increase customer lifetime value, multitouch attribution models that reveal how much each customer touchpoint contributes to a purchase or conversion, and machine-learning algorithms that enhance customer experiences. But … read more »


whitepaper

Designing the insight-driven brand begins with data advocacy

As the demand for consumer privacy continues to grow, and as third-party cookies continue to crumble, marketers need to look at data privacy in a new way. Consent-minded marketers can use this opportunity to foster a relationship of trust with … read more »


whitepaper

The State Of Advertising And Marketing Technology Modernization

In January 2022, AWS Marketplace commissioned Forrester Consulting to evaluate the state of customer experience and advertising and marketing technologies. To explore this topic, Forrester conducted an online survey with 636 respondents with responsibility for advertising and marketing technology strategy … read more »