Resource Library: White Papers

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The State of Local Marketing Report 2020-2021

BrandMuscle surveyed more than 8,000 channel partners over the last six years to reveal the latest local marketing trends and best practices and how they compare year-over-year. The State of Local Marketing Report outlines insights and research that point to data-driven … read more »


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Quality CRM Data: The Key to Delivering Great Customer Experiences

In a culture that relies heavily on social media, online reviews, and brand advocacy to gauge product and brand performance, your ability to deliver great customer experiences is key to rising above the competition. Tap the full power of your … read more »


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How the Microsoft Search Network Can Maximize Your Search Campaigns

Microsoft Advertising has made significant strides in reaching previously untapped audiences, protecting user privacy and smartly integrating itself into the growing voice search and home demand market. Download this white paper from Adtaxi to learn how your business can use … read more »


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The Marketer’s Playbook for Customer Acquisition

Companies across industries are facing obstacles to growth. The solution? A data-driven customer acquisition program. Data-Axle developed this guide to help marketers create an acquisition program that eliminates wasteful spending and attracts high-value customers. Download it to learn: How to lower … read more »


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How To Optimize SEO With UGC

In this 47-page book “How To Optimize SEO With UGC” you will learn what the most relevant forms of User-Generated Content (UGC) are, how to collect more UGC, and how and where to leverage this powerful resource to dramatically improve … read more »


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Mayhem in Marketing: How Industry Experts Are Tuning Their Marketing Strategy In Today’s Tumultuous World

Of all the unexpected developments that took place this past year, COVID-19 was clearly the most disruptive, affecting marketing plans of companies large and small. Dependable workhorse tactics such as national conferences are no longer available. At the same time, … read more »


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How to Personalize Cross-Channel Campaigns Using User and Event Data

When building a first-class customer experience, every little detail counts. Leaders like Spotify, Amazon and Netflix have ushered in a new era of convenience and personalization we didn’t know was possible. Now it’s on all brands to live up to … read more »


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The Guide to Marketing Maturity: 3 Levels of Personalization

When building a first-class customer experience, every little detail counts. Leaders like Spotify, Amazon and Netflix have ushered in a new era of convenience and personalization we didn’t know was possible. Now it’s on all brands to live up to … read more »


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Personalization Playbook: Dynamic Content

Every growth marketer knows that personalization is the secret sauce to getting more clicks, conversions and revenue. And yet, personalizing a message to every individual user in your database is more complicated than it should be, depending on the technology … read more »


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The Marketing Accountability Void: An Overdue Reality Check for Data-Driven Marketers

The quest to achieve the perfect 1-to1 customer relationship is costing businesses billions of dollars in precision engineered technology. But is this investment paying dividends? Where are the results? Despite the sophistication of the tools, there are still many gaps … read more »