Resource Library: White Papers

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Build a Campaign Supernova: The Next Generation of Campaigns

Face the facts, customers are tired of being treated like a number. They want relevant and timely offers and communications that make sense for them, based on where they are on their unique journey with your brand. Yet businesses continue … read more »


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Forrester Consulting Research Study – Marketing Intelligence: The Key To Improved Customer Satisfaction, Customer Loyalty, And Marketing ROI

In the first ever research report of its kind, Velocidi commissioned Forrester Consulting to explore the current state of enterprise marketers’ ability to turn customer and media data into actionable marketing decisions. Download Velocidi’s Marketing Intelligence Maturity Report and learn: … read more »


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The Cross-Channel Difference: How Breaking Down Silos Can Boost Engagement More Than 800%

It’s been clear for a while that using multiple messaging channels to reach customers has a positive effect. But there’s a big difference between knowing that a cross-channel strategy is smart business and understanding just how much adding a second … read more »


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Agencies Talk: State of Email Marketing

85% of marketing agencies say that email marketing performance is increasing Email marketing is an oldie but goodie, and it just keeps getting better with marketing automation. Agencies love email marketing since it performs well at a low cost. SharpSpring gathered … read more »


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Guide to Digital Advertising in Russia

Russia is home to 146 million consumers, and with 100 million internet users Russia is the 7th largest internet audience in the world. It’s a country of great size, great wealth and tremendous opportunity for the savvy Digital Marketer. This … read more »


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Buyer’s Guide to Selecting a DAM

Digital asset managers are now the central hub around which marketing teams, agencies, and partners, operate. As the need for these systems has increased, so has the difficulty of evaluating them. That’s because: There are an increasing number of DAM … read more »


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The Marketer’s Big Book of Call Tracking Success Stories

Smartphones have changed the way consumers interact with businesses. When smartphone users run searches for businesses and engage with their digital ads and website, they often convert by calling. And those phone calls convert to revenue 10x more than web … read more »


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9 Stunning Content Engagement Success Stories

Content has entered a whole new era with higher expectations of usefulness and functionality. Today’s B2B and B2C buyers want content that constructively helps them accomplish their goals. This collection of nine interactive content case studies from ION Interactive highlights … read more »


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Why Email Holds the Key to Lasting Customer Relationships

With limited resources and growing consumer demand, it’s critical that marketers prioritize the one tactic that is efficient, trackable, and plays remarkably well with all of their other channels: Email. In this guide from Emma, marketing expert and author Jay … read more »


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Choosing A Customer Data Platform

Personalization, behavior-driven and omni-channel marketing require knowing more about your customers than ever. Customer Data Platforms can help. Use this guide from Lytics to discover what CDP is and whether or not you’re ready to use one.