Driving TikTok ad effectiveness
With so many brands competing for attention on TikTok, winning the “dance battle” for consumer engagement is harder than ever. If you’re looking to connect with a large, engaged audience, TikTok is the place to be. With 1B+ active users … Read more
8 Ways to Maximize Brand Awareness Through Paid and Organic Search
Brand awareness is the measure of how memorable and recognizable your brand is to its target audience. Effective brand awareness turns a single Google search into a customer acquisition opportunity. You can maximize brand awareness by leveraging the accessible data … Read more
SEO Trends and Predictions for 2023
SEO is a key business priority for companies that understand its value and impact. In 2022, 82% of marketers reported SEO positively impacted marketing performance and goals and 92% reported content marketing positively impacted marketing performance and goals. As we … Read more
Brand Crashers: 5 steps to optimize your brand in search
In an uncertain market, the last thing you need is wasted spend when it comes to protecting and optimizing your brand in Google Ads. In this guide, we’ll show you how to take action against trademark infringements, prevent partners from … Read more
How to get 1 in 5 dollars back on brand search
How are you identifying where you can reduce your marketing costs and increase profitability, without hurting revenue? If you’re a PPC advertiser, chances are your company is throwing money away on brand terms. In this guide, How to get 1 … Read more
The Savvy Marketer’s Guide to Building a Stellar SMS Strategy
SMS enables near real-time connection and engagement at massive scale, making it a truly invaluable medium for brands—but only if it’s done well. Text messaging comes with a lot of nuance and complexity, so marketers’ foray into SMS/MMS must be … Read more
The Ultimate Guide to Scaling Your Agency
Need advice on how to grow your agency from someone who’s “been there, done that?” You’ve come to the right place. No matter where you are on your growth journey, Teamwork Co-Founder, CEO, and former agency owner Peter Coppinger has … Read more
The Modern Customer Data Platform: Why you need one now and what you need to know
Customer data platforms (CDPs) have become more and more a critical part of the MarTech stack. The right CDP is an essential tool to aggregate first-party customer data, create audiences and segments, and activate that data across the multiple touchpoints … Read more
How Reengagement Campaigns Boost Revenue
Marketers love re-engagement campaigns for one reason – because they work. But it’s not enough to simply set and forget about valuable tools like abandoned cart emails, back-in-stock messages, low inventory alerts, and loyalty programs. Read this guide and discover … Read more
Recession-ready Your Marketing by Doubling Down on Email
Don’t let your brand suffer because of the economic pressures on the horizon. Use first-party data to fuel your email personalization strategy. Discover how you can Recession Ready Your Marketing through personalization that works!