Resource Library: White Papers

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Forbes Insight: Data-Driven Marketing – Push Forward or Fall Behind

In this report from Oracle and Forbes Insights, you’ll learn that while 70 percent of senior marketing executives polled say data-driven marketing is a core element of their campaigns, there’s still a knowledge and execution gap around how to fully … read more »


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Technology That Enables Great Storytelling

In today’s world, consumers are always connected, relying on multiple channels to get the information they want, when they want. Marketers must develop and enable the ability to publish a steady stream of relevant content that informs and captures customer … read more »


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The Monsters of Paid Search

Every day, monsters are stealing thousands of clicks from your brand. Prowling around your paid search campaigns and looting your traffic, they come in all shapes and sizes. Only you can save your brand from these monsters. This eBook is … read more »


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The Definitive Guide to Engaging Email Marketing

Not all email is created equal. Customers and prospects have learned to filter out noise, so your email needs to be more trusted, more relevant, and more conversational. Download Marketo’s new Definitive Guide to Engaging Email, a jam packed 150+ … read more »


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Three Ways You’re Wasting Money on Your Marketing Automation

As a marketing agency, Foxtail Marketing, has gained unique insights into some of the tools and marketing practices that you really can’t get as a single company unit. They’ve worked with clients operating in almost every marketing automation platform. Over … read more »


whitepaper

The Definitive Guide to Engaging Email Marketing

Not all email is created equal. Customers and prospects have learned to filter out noise, so your email needs to be more trusted, more relevant, and more conversational. Download Marketo’s new Definitive Guide to Engaging Email, a jam packed 150+ … read more »


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The Definitive Guide to Marketing Automation

What Marketing Automation Does Beyond the time-saving and efficiency benefits, marketing automation enables business processes that are essential to any modern marketing department. For B2B companies, this includes lead nurturing, lead scoring, and lead lifecycle management. For B2C companies, it … read more »


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Top 5 Techniques for Converting Leads Through Cohesive Landing Pages

When it comes to landing page design, simple is best, and design needs to effortlessly complement the copy and the desired CTA. When you combine clear copy with a strong design, landing pages have the power to showcase the message … read more »


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The Multiplier Effect of Integrating Search and Social Advertising

Search has the powerful ability to “pull” consumers through queries of intent. And social offers its own unique ability to “push” a message to highly targeted audiences. Marin Software conducted a study of more than 200 enterprise advertisers with billions … read more »


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State of Digital Advertising 2017

Marin Software interviewed top digital marketing managers around the world to discover the trends, opportunities, and challenges they face in 2017. Download the report to learn the current state of the industry, plus expert tips and recommendations for success. Highlights … read more »