The Evolution of Digital Experience in a Cookieless World
Consumers have become more tech savvy and wary of how companies and advertisers use their data. At the same time, they have higher and higher expectations for personalized experiences with brands. With regulations and restrictions by governments and technology companies … read more
Making Better, Faster Marketing Decisions With Control Groups
Faster decision-making is a priority for 79% of retail marketing leaders. Whether data is being used to make marketing decisions or justify budgets, a common realization is that it’s easier said than done. The struggle to obtain useful data has … read more
Data Democratization: Giving Employees & Customers What They Want
Breaking down data silos and bringing all of your customer data together makes it possible to create a master customer record that can be used to optimize customer experiences. But bringing data together is just the start. The next step … read more
The Ultimate List Growth Guide
From beginner tips to advanced list growth tactics, in this guide from Mobile Messaging you’ll discover new ways to grow your mobile audiences and lists. When you have a great product, delicious dining, an important message, or fundraising goals to … read more
8 reasons why marketers should start using SMS
While some mobile trends have come and gone, text messaging has stood the test of time to become one of the most highly used forms of communication for both personal and business use. From wider reach to improved personalization, download … read more
Agency Guide: Turn your social platform into a profit engine
Unlock new revenue streams with these social media services As a result of the pandemic, brands have been relying on agencies more than ever to help navigate the rapid shift in online consumer habits. While marketing spend is predicted to … read more
Buyer’s Guide to Mobile Marketing Software
Mobile marketing software gives you the ability to send engaging marketing campaigns through push notifications, in-app messages, SMS, MMS, and more. Best-in-class software also grants you deep user insights to personalize and optimize those campaigns for success. So how do … read more
Transforming Customer Data into Insights
Chances are you purchased an order online in the past year and picked it up in the store or curbside. According to various estimates, 25% of US consumers tried curbside pickup by 2020, turning it into a $30- to $35-billion … read more
Omnichannel Marketing Excellence
The Omnichannel Marketing Excellence report, produced by London Research in partnership with BlueVenn, explores organizational maturity across four key marketing pillars. Based on a survey of more than 200 organizations, marketers can use the report as a benchmark for their … read more
Accelerate Your SEO Success – SEO Data is the Key
Since the pandemic began last year, there has been a marked shift in attitudes towards SEO, with all eyes on companies’ digital presence as the primary shop-front for customers. Regardless of whether this is sustained, or if it eventually normalizes, companies … read more
