Resource Library: White Papers

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The Pay-Per-Call Handbook for Affiliate Managers

If your business values inbound phone calls, pay-per-call campaigns can be an effective channel for acquiring new customers. But pay-per-call is often the most difficult channel for affiliate managers at businesses to track and manage. If you currently invest in … read more »


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Optimize Your Search, Facebook, and Display Targeting with Call Analytics

Digital advertising is ruthlessly competitive. Your AdWords, Facebook, and display ROI depends on your ability to show the right ad to the right audience for the right cost. Most marketers target audiences using location, device, and demographic data — but … read more »


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Bundle Your Agency Services to Boost Revenue

So, you’ve convinced a client they need marketing automation. Great – hard part’s over. Now you’re in a great position to pitch your agency services in the form of a bundled offer. Clients will benefit from your skills and expertise, … read more »


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The Rise of Voice: What the Increase in Conversation, Voice Assistants and AI Means for Business

We’re entering a new era of customer communication as more people go mobile-only and voice assistant usage surges by an estimated 130% this year. While the benefits of voice for consumers are immediate and obvious, implications for marketers are vast … read more »


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How to Increase Calls from Paid Search: 10 Guaranteed Tactics

The massive increase in phone calls is one of the most notable side effects of the emergence of the mobile consumer. By 2019, BIA/Kelsey predicts 162 billion calls to businesses from mobile devices alone. With 70% of consumers using click … read more »


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Keyword Discovery and Expansion with Competitive Intelligence

The discovery of new revenue-driving keywords is a continuous challenge in search advertising, especially for enterprise businesses who may already be advertising on large volumes of existing keywords. This white paper from Adthena outlines how current analytical techniques such as … read more »


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Buy vs. Develop It Yourself: Considerations for Scaling Your Ad Network

The question of whether to buy a performance marketing platform or develop core capabilities in-house is central to every ad network. For network owners and CTOs, it’s a decision with direct impact on short and long-term business growth. This white … read more »


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Marketing and Sales: The Ultimate B2C Revenue Optimization Engine

What would happen if sales and marketing worked with one common goal in mind—optimizing revenue? What if the survival of your business depended on the evolution of sales and marketing into one seamless revenue generating machine? Read this white paper from Maropost to learn … read more »


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52 Tips to Improve Your Email Marketing

Download this eBook to get 52 best tips for optimizing your email campaigns on everything from subject lines to copy length.


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Neil Patel’s Guide to Email Marketing

If you’re looking to learn more about what it takes to run a successful email marketing program, start with some tips from one of the world’s foremost digital marketers—Neil Patel.