Resource Library: White Papers

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Content Marketing Quick Start Guide

Of all aspects of their marketing strategy, content is typically one of the areas brands struggle with the most. While circumstances vary, some common issues arise from lack of: Time Strategy/ideas Clear goals/purpose Understanding the value/opportunity Production resources Budget When … read more »


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From Digital Ready to Digital First to Digital Only — Precision Customer Experiences for All

The world has moved from digital ready to digital first and, in many cases, is now digital only. That greatly elevates the need for marketing and marketing infrastructure to adapt to radical change. Future-proofing marketing infrastructure requires a resilient architecture … read more »


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From Chaos to Compliance: What Creative Marketing Teams Are Struggling With Today

Ziflow recently surveyed over 500 marketers to find out what their most pressing challenges were when it came to getting their creative projects completed. As they collected and analyzed the responses, the data was pretty clear; creative marketing teams are working on … read more »


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The marketer’s playbook to drive your digital strategy in 2021

That’s the mentality we all had in 2020. Living in the moment to tackle the immediate need. For marketers this often meant abandoning broader strategy to handle immediate issues with reduced budget. But 2020 is gone and with-it marketers must … read more »


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6 Priorities for digital decision-makers in 2021

Use this content experience toolkit to map out your 2021 digital strategies, prioritize the most important developments and excel in the digital age. In 2021 brands will continue to face changes in consumer behaviour, economic outlook, and regulatory environment. These … read more »


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The Localized Marketing Benchmark Report 2021

Businesses have faced many challenges recently, and consumer trends have made effective localized search and social marketing strategies essential to success. How well have multi-location businesses embraced this and what can you learn from the top brands? The third-annual Localized … read more »


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How can you prepare for Google’s page experience update?

A positive digital user experience is something every business should strive for. Undoubtedly – when it comes to website optimization, a strong SEO strategy is pivotal. However, if visitors are not satisfied with the overall experience of your website, they … read more »


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A Collection of CDP Fails: 5 Stories to Learn From

What are the most common CDP pitfalls every organization should avoid? And, how can the CX-focused marketer navigate the complex CDP vendor landscape or get the full value of their current platform? In this white paper from Merkle, are five cases … read more »


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Checklist-Key Compliance Responsibilities for Every Marketing Role.pdf

Without a hierarchy of compliance responsibilities activated in your organization, it’s easy to miss governance holes in marketing content production, communications, and approval processes. In this checklist, Ziflow breaks down how compliance impacts your entire marketing team, including top regulatory concerns … read more »


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Data & Organizational Roadblocks? Your Path to Frictionless Revenue Optimization

Revenue Optimization, as-a-service, is the ultimate cloud SaaS operating system for marketing and revenue leaders. Unify your data, accelerate revenue through the sales pipeline and enable business teams with data-driven insight. What are the impacts to your business? Acquire new … read more »