The Search Marketer’s Playbook for Offline Conversions
According to Comscore, 78% of local searches on mobile devices led to a purchase within 24 hours. Of those purchases, 73% were done in a physical store, 16% occured over the phone, and only 11% online. Consumers have a desire … read more
The Home Services Marketer’s Guide to Call Analytics
Consumers shopping for home services call the provider to ask questions and schedule appointments. This new ebook from call analytics provider DialogTech explains how home service marketers can use data from callers to: Optimize for the channels, ads, and keywords … read more
The Insurance Marketer’s Guide to Call Analytics
Most consumers call and speak to insurance providers during the purchase process. And those callers convert to policies at the highest rates. This new ebook from call analytics provider DialogTech explains how insurance marketers can use data from callers to: … read more
The Automotive Marketer’s Guide to Call Analytics
Many consumers who research vehicles online convert by calling the retailer. Those callers often convert to test drives and sales at the high rates. This new ebook from call analytics provider DialogTech explains how OEMs and auto retailers can use … read more
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