Resource Library: White Papers

whitepaper

SEO Reseller: What Is It and Why Should I Become One?

To reduce cost and increase efficiency, many companies rely on marketing agencies that may in turn rely on white label SEO vendors. This white paper from Boostability covers the following: What is white label search engine optimization? What are the … read more »


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The Three E’s of Co-op Fund Management

Of the $70 billion in annual co-op advertising dollars available, according to BrandMuscle, half goes unclaimed. Every year, $35 billion is left on the table. One of the reasons for this phenomena, is that the guidelines put in place by … read more »


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The State of Local Marketing in Telecommunications and Technology

The State of Local Marketing in Telecommunications and Technology Report examines investment and knowledge in local marketing, corporate and dealer commitment, and the quality and relevance of brand-provided content and support. Telecom dealers are, on average, less mature than local … read more »


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Why Should Digital Marketing Agencies Offer SEO

Not every digital marketing agency is comfortable selling SEO. After all, online content creation is a very different beast from web design or PPC management. It’s a vast field that’s always in flux, which can be intimidating to jump into. … read more »


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Beyond Ad Verification: Capturing Consumer Attention to Achieve Campaign Success

In this guide, you will learn: The state of ad verification today What’s missing in ad verification and why evolution is necessary What it means to measure consumer attention, including case studies of how brands shifted measurement strategies to hone … read more »


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Your 5 biggest Google Ads challenges and how to solve them

Find your PPC A-game in 2020 A is for Automation – a guide to your 5 biggest Google Ads challenges & how to solve them. You’ll learn how to optimize your tools and stay on top of your game: Why … read more »


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Using Online Communities to Inspire Brand Loyalty

It’s never been easier for consumers to opt-out of marketing communications. Pop-up blockers, ad-free subscription services, and auto-sorting inboxes form an impenetrable barrier between brands and their customer base. Leaving online content and word-of-mouth (WOM) recommendations as the last major … read more »


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Building a Business Case for a Customer Data Platform

Getting buy-in from leadership for “yet-another-three-letter acronym” marketing platform is challenging, especially when it feels like you aren’t making the most of your existing martech stack. You can’t take full advantage of these marketing solutions because of a lack of … read more »


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How to Create Amazing Infographics

In this whitepaper CopyPress segments the infographic process into three groups: The business team The graphic design team The audience who consumes the infographic None of these people approach infographics in the same way, which can lead to miscommunication and potentially a … read more »


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How Marketers Can Create a Smooth Customer Experience in 2020

We operate in a world where customer expectations for brands are high. Customers want consistent messaging, information, and service when they interact with a brand. They may not know, and certainly don’t care, if they’re receiving information from a marketing … read more »