A Guide to Better Retail Sales
How can a brand selling through retailers hope to compete in the crowded online environment of e-commerce, and make a discernible impact on sales? At times, it can feel like an insurmountable challenge filled with enterprise-level Goliaths standing in your … read more
2018 Packaging Trends
With the global landscape shifting rapidly to digital, there are many innovation opportunities for senior marketers and designers at consumer packaged goods companies. In order to achieve growth, these companies must stay one step ahead of consumer expectations. Through a … read more
Paid Search Benchmark 2018
This report from Adthena benchmarks ad spend and performance in search, across the broad spectrum of industries and advertisers which invest in search advertising. The benchmark encompasses data from over 140 million paid search ads, 135,000 advertisers, and 5.6 million … read more
5 Marketing Predictions for the Next 5 Years
The growth of data has brought us to the tipping point between brand and customer. Before the digital age, the biggest and best brands had just that – a brand, which THEY controlled. Now, a brand is powerful because of … read more
The Complete Guide to Reviews
Consumer reviews can provide much more than just feedback on products and services, they also provide a way to attract more visitors to your website and a higher click-through rate. Reviews that your company receives from consumers can be a … read more
The Ultimate Agency Guide to Video Marketing
As people are presented with more and more content, it gets harder to cut through all the noise. The key is to know what types of content work best, and how to get that content front and center for your … read more
Content Optimization vs SEO: What’s The Difference?
SEO has become more complex as search algorithms continue to evolve. It is important to take the user’s full potential intent into consideration when creating content. With the rise of semantic search, the goal is to cover a topic rather … read more
The Smart Marketer’s Guide to Finding and Using Customer Insights
From launching new products to building out marketing campaigns, savvy businesses build plans around concrete customer insights. At their core, customer insights meld market research with shopper behavior and customer sentiment around your brand, offering a lens into what makes … read more
Account-Based Marketing: The Art of the Start
Avention — now part of Dun & Bradstreet® — recently conducted a survey to learn more about the role data plays in implementing account-based marketing strategies. With responses from more than 100 B2B marketers, it became clear that one of … read more
2018 B2B Advertising & Marketing Outlook: Programmatic Takes Hold
Business-to-business marketers have traditionally been slower than their consumer peers to fully adopt programmatic advertising and data-driven marketing technologies. But after playing catch-up, they have now fully embraced automated ad buying, coming up with ways to maximize its impact for … read more
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