Resource Library: White Papers

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The new Marketing and IT partnership

It’s time to bridge the gap between IT and marketing. An increasingly digital business world requires a more synergistic relationship between these two teams. But before they can align, the teams need to understand where they are now, where they … read more »


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The 2023 Digital Marketing Salary Guide

Unemployment rates may be returning to pre-pandemic levels, but job candidates remain in the driver’s seat when it comes to choosing where, when, and how they want to work in digital marketing. The Great Resignation of 2021 saw 618,000 marketers … read more »


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2022 DAM Trends Report

Learn how digital asset management is evolving in the market, the benefits experienced and how to get started. read more »


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The CMO’s Formula To 3x Your Digital Marketing Campaign Results

Consumers are shifting toward digital means of accessing products and services, and marketing leaders are pivoting their businesses to meet these new expectations and opportunities to connect. Being on all the major digital marketing channels is necessary, but how are … read more »


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The Connected TV Terminology Cheat Sheet for B2B Marketers

Connected TV is currently one of the fastest growing channels in advertising—and it’s not surprising. And let’s set the record straight—this channel isn’t only relegated to B2C brands. The doors are wide open for B2B brands to access Connected TV’s … read more »


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Data Collaboration is the New Path to Personalization

Enterprise marketing teams use, on average, 52 marketing tools to manage everything from advertising and content to experience delivery and social media. The result is that most marketing teams continue to struggle with siloed data among all these tools, limiting … read more »


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Trust To Profits

“Trust to Profits” reveals the 5 Critical Trust Signals that drive conversion, and the proven path to eCommerce profits. Learn the right trust signals that work, from search to checkout. Including both brand-generated and user-generated content that improves SEO, trust, … read more »


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Trends in Email: Design and Marketing

Email is essential, and remains a dominant channel for marketers, consumers, and the overall success of a business. Litmus’s 2021 State of Email survey found that over 90% of respondents said email is at least “somewhat critical” to their companies’ overall … read more »


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Emotional Footprint Report – Enterprise Search

Info-Tech’s Category Reports provide a comprehensive evaluation of popular products in the Enterprise Search market. This buyer’s guide is designed to help prospective purchasers make better decisions by leveraging the experiences of real users. It includes customers’ total experience & … read more »


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Email Analytics Survival Guide

You spend time, money, and resources on your email marketing. You rely on it to help drive business and revenue. In fact, if you’re like the marketers Litmus surveyed for their State of Email Report, it’s the channel you rely on the … read more »