Strategies for using product sampling to increase sales
The modern shopper is a private eye in plainclothes, seeking out first-hand accounts of products and following the path wherever it goes. Faced with an almost impossible number of choices, our private eye must be discerning and critical over everything … read more
Forging a Personal Connection
Your customers and prospects are investing their time, budgets, and resources in technology solutions to help achieve personalization at scale. MarTech as an industry has grown to meet this challenge, and created products and solutions which promise to connect clients … read more
3 Ways to Make Your Ads More Noticeable on SERPs
Are you struggling to appear on top of competition? Can’t make heads or tails of ad extensions? Confusing Quality Score for Ad Quality? Any new account managers might be a bit mystified by the sheer number of factors involved in … read more
Optimizing Marketing ROI with Salesforce and Call Analytics
Do you use a CRM like Salesforce to measure how your marketing drives customers and revenue? CRM reports give marketers insights to prove ROI and make smarter optimizations to increase ROI. But that data is misleading — and potentially damaging … read more
How to Drive Better Conversion Rates, Faster and with less work
Predictive personalization is enabling marketers to drive better results, faster and with less work. AI-based tools are enabling marketers to automate the rote work of site testing and optimization allowing marketers to focus more time and energy on creating better … read more
How Distance and Intent Shape A Local Pack
In August 2017, a “Think With Google” piece stated that local searches without “near me” had grown by 150 percent and that searchers were beginning to drop other geo-modifiers — like zip codes and neighborhoods — from their local queries … read more
Implementing Artificial Intelligence to Attack SEO
In the context of Search Engine Optimization, one of the more powerful subsets of Artificial Intelligence (AI) being used these days in SEO is machine learning. Machine learning is only as good as the data it is operating on. Part … read more
Structured Data: Why now is the time to optimize?
Structured data represents a huge opportunity for SEOs to communicate key information with search engines, boost content visibility, and reach target audiences. When applied correctly, structured data leads to significantly increased levels of search visibility and engagement rates. Structured data … read more
How to Choose the Right SEO Vendor
When selecting an SEO vendor, it’s important to look under the hood and see what a company is really doing when optimizing a website and how they can support your company. There are certain qualities of a good SEO vendor … read more
Experimenting with your referral program
This practical guide from Mention Me distills down what they’ve learned in over 700 A/B tests into a short list of 7 experiments. Designed to get you thinking creatively about your own refer-a-friend test plan, it includes advice on: How … read more
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