Nielsen Annual Marketing Report: The Age of Dissonance – Marketer’s Trust in Digital Drives Spend Despite Challenges
Digital has made the customer journey more complex. With new metrics, platforms and tools, measuring that journey is even more difficult. While digital channels continue to gain ground, the ambivalence isn’t gone. Many of you feel you don’t have the … read more
Forrester Study: Total Economic Impact of Arm Treasure Data CDP
Have you and your team been considering a Customer Data Platform? Are you contemplating whether it is worth the investment? We have 800+ reasons why it is. It’s not enough to use basic demographic data. You need to efficiently automate … read more
Navigating a Modern Marketing and Loyalty Program With AI and Machine Learning
First designed to compensate customers for being ‘loyal’ to brands with points, miles, or cashback, loyalty programs have become integral to large retail, CPG, FMCG, and travel brands. While this continues to hold true, loyalty and engagement have taken on … read more
Brand Protection Basics: Affiliate Ad Hijacking
Affiliate ad hijacking (also known as brand poaching, direct linking, URL jacking) is when an affiliate impersonates a brand by running ads that look identical to a brand’s ads. Customers typically have no idea they have clicked on an affiliate … read more
Understanding & Selling Location-Based Marketing
In this whitepaper, Reveal Mobile explores the technology behind location-based marketing, simplify the terminology, and explain how digital sales teams effectively sell this strategy. The paper concludes with a unique case study showcasing location and custom audiences.
Location-Based Marketing FAQs
In this whitepaper, Reveal Mobile answers a comprehensive list of the most frequently asked questions about location-based marketing. You will find an overview, use cases, examples of how location- based marketing works, as well as answers regarding campaign delivery and … read more
Email-driven Content Marketing for SMBs
You’ve probably heard plenty of talk about how email marketing is dying or even that it’s already dead. Don’t plan on publishing an obituary. In fact, based on the insights SharpSpring gathered with Ascend2, it seems the opposite is true. Marketing … read more
Creating Landing Pages That Convert
If you’re new to creating landing pages, this guide will give you the scoop to get going. If you’ve got a few under your belt, you’ll get actionable tips to make them perform even better. Grab your copy to find … read more
The Ultimate Agency Guide for Choosing the Right Marketing Automation Vendor
You’ve heard marketing automation can expand your revenue base and deliver results for clients, but how do you choose the right vendor for your agency? Selecting the perfect vendor poses a roadblock for many agencies looking to get on board … read more
How Good Partnerships Should Reduce Your Workflow
Ideally, if you invite a business partner to work with you, the partnership should reduce your stress, workload and workflow. You may partner with other types of businesses to boost sales, increase SEO marketing or outsource jobs for efficiency. These types … read more
Stay Connected & Informed