Resource Library: White Papers

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Reputation Management For Healthcare Organizations

91% of 18-34 year olds trust online reviews as much as they trust personal recommendations. Whether a patient seeks a new healthcare plan, doctor, specialist, pharmacy, facility, or service, a majority of consumers today begin their search online. Discover what … read more »


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Unlock the App Marketing Potential of QR Codes

QR codes are everywhere. App marketing teams in every category from Finance to Healthcare and more are creating innovative QR experiences designed to increase app installs and app re-engagement. Avoiding mistakes and creating a world-class QR experience requires serious knowledge … read more »


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Realising the power of virtual events for demand generation

Virtual & hybrid events have evolved rapidly to become a vital marketing channel, providing powerful features that make them both effective and measurable. Using the right event tech, marketers can control the brand, the audience experience and the attendee community … read more »


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The Progressive Marketer’s Ultimate Events Strategy 2022 Worksheet

This worksheet from Glisser will guide you through the steps to develop the strategy to organize and execute high-performance meetings and events. A template that can be used over and over again. Each section completed builds the foundation for event … read more »


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CMO Guide: How to Plan Smart and Pivot Fast

How do marketers learn to plan? There’s no industry standard for planning, and no course that gives you a cheat sheet. Many marketing organizations are starting to recognize that planning is its own discipline, so they’re creating roles focused entirely … read more »


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The Retail Renaissance Report, USA Edition: 4 Keys to Predicting Online & In-Store Demand Across Global Markets

E-commerce adoption in the US jumped ten years ahead in 90 days in the early months of the Covid-19 pandemic, according to a McKinsey report. Change has become the norm in retail. So how do you prepare for it, especially … read more »


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Thinking Bigger About Marketing Budgets

This eBook is a practical guide for moving enterprise marketing operations from today to tomorrow – from getting by through acts of heroism – to adopting the technology that will increase efficiency. The successful result is a faster time-to-market, with … read more »


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Rethinking RFPs for ESPs

The RFP has been a vendor selection staple for more than 50 years but has lost effectiveness when selecting an ESP because enterprise brands aren’t answering key questions before they build the RFP: What are our main messaging needs, and … read more »


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It’s Time to Ditch your ESP

Let’s face it: you’re frustrated with your email service provider. The good news is you’re in really good company. In this whitepaper, you’ll learn: Why enterprise marketers struggle to send personalized campaigns with their current ESP How MessageGears solves the … read more »


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The Essential Guide to Content Management

Companies invest tremendous effort into content that is designed to support their sales teams. But research studies constantly prove what most of us already know—too much of that work isn’t yielding the results we need.There are three major problems contributing … read more »