Resource Library: White Papers

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The Ultimate List Growth Guide

From beginner tips to advanced list growth tactics, in this guide from Mobile Messaging you’ll discover new ways to grow your mobile audiences and lists. When you have a great product, delicious dining, an important message, or fundraising goals to … read more »


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8 reasons why marketers should start using SMS

While some mobile trends have come and gone, text messaging has stood the test of time to become one of the most highly used forms of communication for both personal and business use. From wider reach to improved personalization, download … read more »


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Agency Guide: Turn your social platform into a profit engine

Unlock new revenue streams with these social media services As a result of the pandemic, brands have been relying on agencies more than ever to help navigate the rapid shift in online consumer habits. While marketing spend is predicted to … read more »


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Buyer’s Guide to Mobile Marketing Software

Mobile marketing software gives you the ability to send engaging marketing campaigns through push notifications, in-app messages, SMS, MMS, and more. Best-in-class software also grants you deep user insights to personalize and optimize those campaigns for success. So how do … read more »


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Transforming Customer Data into Insights

Chances are you purchased an order online in the past year and picked it up in the store or curbside. According to various estimates, 25% of US consumers tried curbside pickup by 2020, turning it into a $30- to $35-billion … read more »


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Omnichannel Marketing Excellence

The Omnichannel Marketing Excellence report, produced by London Research in partnership with BlueVenn, explores organizational maturity across four key marketing pillars. Based on a survey of more than 200 organizations, marketers can use the report as a benchmark for their … read more »


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Accelerate Your SEO Success – SEO Data is the Key

Since the pandemic began last year, there has been a marked shift in attitudes towards SEO, with all eyes on companies’ digital presence as the primary shop-front for customers. Regardless of whether this is sustained, or if it eventually normalizes, companies … read more »


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The 4 stages of personalization

Personalization can be an effective strategy! Per Salesforce’s State of the Connected Customer, 57% of customers are willing to provide their data in exchange for a more personalized experience. The problem is that only 22% of customers are satisfied with … read more »


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Rise of the Digital Sales Force

The way buyers and sellers interact is changing rapidly. Field Sales, for example, are now the new Inside Sales; operating completely as a remote, online sales force. Digitally enabling the buyer’s journey went from a ‘nice to have’ to a … read more »


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A Marketer’s Guide to Customer Data Platforms

Customer Data Platforms are a hot topic in the world of marketing technology but with so many options out there it can be confusing when looking for the perfect solution to unify your data from multiple systems. A Marketer’s Guide … read more »