Resource Library: White Papers

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6th Annual B2B Marketing Data Report

For the sixth consecutive year, Dun & Bradstreet surveyed over 250 B2B sales and marketing professionals to understand how data is being used to guide their go-to-market strategy. We uncovered the biggest obstacles and opportunities that are shaping the B2B … read more »


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2019 Data-Driven Marketing & Advertising Outlook

It’s hardly a secret that marketing executives of all types are using more data. Data is more powerful than ever, driving decision-making and informing strategy. Increased reliance on data has upended traditional marketing approaches and added greater layers of targeting, … read more »


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Work smarter with AI-powered marketing

You’re trying to be a more innovative marketer, but you’re buried in so much data that most of your time is spent trying to make sense of it. Explore this guide to see how Artificial Intelligence enables your team work … read more »


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How to Engage Customers and Deepen Relationships

Only 36% of marketing executives feel they’re effectively leveraging transactional or triggered emails to engage the customer, which means 64% are not. Yet regardless of company size or the nature of your business, as much as 80% of future revenue … read more »


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Referral Success for Luxury Brands

Fashion and beauty are common topics of conversation among peers, both offline and online. Indeed, according to our research they are two of the most referable sectors. Consumers are both highly likely to share new brands in these sectors, and … read more »


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Decisioning: marketing’s game‑changer

What is Decisioning? Decisioning – or decision management – is a technique that blends big data together with business rules and predictive analytics to make smart decisions about what to talk to customers about, and where, at any one time. … read more »


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Do More With Email Deliverability and Privacy

Consumer privacy is serious business. And if you’re not following the rules of email deliverability, you could wind up blacklisted. (Meaning that your curated content will go unread.) Discover how to reach people effectively with this Email Deliverability and Privacy … read more »


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Do More With Lead Management

Congrats, your team captured a new lead. Now what? To effectively guide prospects through the buying cycle, proper scoring and nurturing tactics are critical. Explore this Lead Management Spark Series edition and help bring indecisive buyers closer to a decision. … read more »


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How Voice Search Changes Everything

Voice search and voice-powered experiences are two of today’s hottest topics — and for good reason. They are shaping the emerging customer experience, and will have a direct impact on businesses of every kind. Download and discover: What the big … read more »


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The Five Steps for Defeating Digital Goliaths

Amazon, Wayfair, Walmart, Booking.com…. digital Goliaths dominate market share. It’s a universal challenge for smaller competitors across many different online sectors to claim search victory against these behemoths. But David ultimately defeated Goliath, and smaller brands today can still stand … read more »