US Holiday 2017 Outlook: Digital Sales Grow, Boosting Total Retail
Learn 4 ways to increase sales during this holiday season. “US Holiday 2017 Outlook: Digital Sales Grow, Boosting Total Retail” gives you the framework to win, serve, and retain empowered customers during this short make-or-break revenue period. Download the complete … read more
Why It’s Time to Move Beyond Sentiment Analysis
Advertisers and marketers are benefiting from sentiment analysis that does the impossible: understand individual needs and opinions among millions of customers—through thousands of tweets, Facebook posts, online reviews and discussions—providing a window into marketing effectiveness. But there’s more to understanding … read more
9 Stunning Success Stories
Content has entered a whole new era with higher expectations of usefulness and functionality. Today’s B2B and B2C buyers want content that constructively helps them accomplish their goals. This collection of nine interactive content case studies from ION Interactive highlights … read more
Agencies Talk: State of Email Marketing
85% of marketing agencies say that email marketing performance is increasing Email marketing is an oldie but goodie, and it just keeps getting better with marketing automation. Agencies love email marketing since it performs well at a low cost. SharpSpring gathered … read more
The Forrester Wave: Customer Analytics, Service Providers, Q3 2017
In Forrester’s 33-criteria evaluation of customer analytics service providers, they identified the 10 most significant ones — Allant group, BRIDGEi2i Analytics Solutions, Clarity Insights, CSS Corp, Experfy, Fractal Analytics, Genpact, LatentView Analytics, Mu Sigma, and Tiger Analytics — and researched, analyzed, and … read more
The Growth Marketer’s Playbook to Achieving True Omni-Channel Relevance
Marketers today need to create personalized, omni-channel experiences at scale if they want to effectively engage their customers. Inside this guide, we share best practices when it comes to captivating customers consistently across different communication channels. Download the Growth Marketer’s … read more
As Paid Search Evolves, Marketers Must Too
For this white paper, Criteo commissioned Forrester Consulting to evaluate recent trends in paid search marketing. Then to further explore this trend, Forrester developed a hypothesis that paid search marketing is getting more complicated and that retail marketers must adapt … read more
Digital Advertising in Russia
Russia is home to 146 million consumers, and with 100 million internet users Russia is the 7th largest internet audience in the world. It’s a country of great size, great wealth and tremendous opportunity for the savvy Digital Marketer. This … read more
Mobile Marketing vs. In-Store Sales: Help! What’s the Correlation?
With more than half of internet use now on mobile devices, brands are focused on bridging the gap between their digital presence and in-store sales. Today’s consumers research products on the go, using their smartphones to find and choose at … read more
Next Gen Web Content Management Leads the Way
This report helps marketers navigate the CMS landscape, illustrating the way it was, what innovations have been made, and what to consider when looking at new technologies to supercharge their marketing efforts. Marketers are at a crossroads with their web … read more
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