Resource Library: White Papers

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Leveraging New Developments in Digital Asset Management for Powerful Workflow Efficiencies

Digital Asset Management is more than just the storage of content assets and finding them easily. Businesses need to manage many facets of the content they possess: When the license for a certain photo expires Whether the asset in question … read more »


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Podcast Campaign Lift: A Guide to Accurately Analyzing Campaign Conversion Rates

Claritas analyzed the results of over 158 podcast campaigns in multiple industries and found lift significantly exceeding those of other channels. This report provides detailed insight into industry-by-industry benchmarks and “best practices” that allow podcast advertisers to more accurately analyze … read more »


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2020 Email Deliverability Benchmark

Although email is the marketing channel with the highest ROI, messages need to actually reach the inbox to take advantage of this return. According to our latest research, on average, one in six messages are not reaching the inbox. How … read more »


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Forecasting Paid Search Spend & Sales with a Square Root Model

What’s the key to growing sales, revenue, and profit in the upcoming year? It’s not automated campaigns or increased ad budgets. The real secret is learning from this year’s ad performance – and applying that knowledge to next year! In … read more »


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The Fundamentals of CRM Data Management

Businesses that get data management right experience better customer relationships, create more effective sales and marketing campaigns, and uncover valuable insights that increase revenue and growth. In fact, companies that embrace a data-driven strategy are growing 30% year-over-year. How can … read more »


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50 Local Marketing Ideas for 2020

Discover new and effective digital marketing ideas for promoting your small business in your local community In Surefire Local’s “50 Local Marketing Ideas for 2020” you’ll learn: What a successful local marketing strategy looks like 50 ideas to increase your … read more »


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Give Your Retail Marketing the Red Carpet Makeover: A How-To Guide

The retail industry is in constant motion. New trends, new designs, new buying habits. Marketers have to keep up, even stay ahead, while simplifying and personalizing the customer experience. Luckily for marketers, most consumers (75%) are itching for a more … read more »


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Personalization Playbook: User Segmentation

Inside Iterable’s personalization playbook on user segmentation, they expose the flaws of over-reliance on traditional segmentation strategies and present a four-step execution strategy for building a perfect audience for every campaign. The playbook highlights real-life examples and applications from innovative brands and share … read more »


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SEOs: Take Existing Traffic and Double (or Triple) Conversions

With so much riding on your landing pages, and only seconds to capture a visitor’s attention, it makes sense to optimize those pages for customer conversion. Unfortunately, that’s easier said than done. In this white paper you’ll learn the methodology … read more »


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Digital by Default

Take steps toward a fully-fledged digital strategy to truly thrive in today’s digital world by focusing on these areas: Consolidate technology to streamline processes Break down organizational silos Gain deeper customer insights Create personalized digital experiences