The Essential Guide to Secure Data Collaboration for Advertisers
Martech and adtech continue to converge around first-party data, shifting the way advertisers connect with consumers. Meanwhile, increased privacy regulations, new identity frameworks and customer expectations present new challenges. Within this ever-changing landscape, three key factors are reshaping advertising and … Read more
Mastering First-Party Data: The Complete Playbook for Marketers
As Google shifts its approach to third-party cookies, first-party data has become even more essential for marketers aiming to create personalized, privacy-compliant experiences. Download this eBook now to future-proof your marketing strategy with the power of first-party data.
5 Ways Marketers Are Using AI to Increase Efficiency
By automating processes, enhancing personalization, and refining customer insights, AI enables marketers to craft campaigns that truly connect. Discover five ways AI can improve efficiency and elevate your marketing strategy, including: Learn how AI can streamline your efforts while delivering … Read more
Behavioral Data Transforms Marketing Potential
As customer expectations rise, marketers must look beyond traditional methods to stay competitive. Behavioral data offers a new frontier, enabling brands to deepen connections by understanding the nuances of customer behavior in real time. By leveraging first-party behavioral insights, marketers … Read more
The Search for Smarter Shopping: The Power of Product Content
Three decades into the e-Commerce revolution and consumers are still frustrated that it’s often difficult to find just the right thing. How can this be? Yet it’s true. That was one of many key findings from a new consumer shopping … Read more
Building an Award-Winning Website with HubSpot’s Content Hub
Ready to transform your website into a powerful revenue driver? SmartBug’s expert guide reveals proven strategies for leveraging HubSpot Content Hub to create high-performing digital experiences that deliver measurable results. Learn how leading brands accelerate growth with:
The State of Product Discovery in Digital Commerce 2025
This exclusive report offers a deep dive into the dynamic world of ecommerce, revealing the strategic role of product discovery in driving ecommerce revenue and customer loyalty. Based on a comprehensive global survey of over 200 retailers, this report provides … Read more
Beyond the Purchase: The Future of Consumer Behavior in 2025
As we embrace 2025, consumer behavior continues its evolution, shaped by personal values, desire for authenticity, and, as always, the technological advancements of our time. But consumers are demanding more than transactions — they want brands to align with their … Read more
Is Email Dead? Exploring the Evolution and Vitality of Email
They’ve declared it obsolete, a relic of the past. Yet, here you are—checking it, relying on it, trusting it. Email isn’t dying; it’s evolving, embedding itself deeper into digital identity, security, and commerce. It’s a key to personalization and the … Read more
The Great Martech Reset: Why Composability Alone Won’t Save Your Stack
Marketers have spent years chasing the perfect Martech stack—only to find themselves trapped in an endless cycle of new tools, broken integrations, and mounting inefficiencies. The promise of composability offers a way out, but swapping platforms won’t fix what’s fundamentally … Read more