Resource Library: White Papers

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Leveraging Identity Graph Intelligence to Find and Reach Your Best Customers

Identity graphs connect key online and offline customer identifiers such as name, physical address, email and mobile IDs, and other data in a privacy-compliant manner to give you a unified view of your customer. But in today’s omnichannel world, simply … read more »


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The Six Personalization Truths Every B2B Marketer Needs to Know

Are you interested in learning more about how you can put website personalization to work for your business? Check out the new SoloSegment ebook “The Six Personalization Truths Every B2B Marketer Needs to Know”. Learn how you can use personalization … read more »


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The Smart Marketer’s Guide to Optimizing Campaign ROI

This report from Claritas provides detailed insight into “best practices” that allow marketers to more accurately analyze the effectiveness of their multichannel marketing campaigns. In the report you will learn: How to accurately calculate your return on ad spend Some … read more »


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Why relevance is the key to unlocking revenue for B2B marketers

We all know having the best product in the market isn’t a guarantee of success. Relevance and personalization at scale via your business website is the key to delivering a seamless customer experience and maximizing revenue. But how relevant is … read more »


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The Future of Marketing

In today’s privacy-first environment, publishers are struggling to understand their audience’s full behavior along the path to purchase. And brands are up against the challenge of running omnichannel campaigns efficiently. To thrive in a world without third-party cookies, data-driven marketing … read more »


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A Guide to the New Era of Agile Marketing Planning

Are you prepared to meet marketing’s goals with less resources, and do it in a constantly changing landscape? The traditional planning process isn’t equipped for the new era of marketing. To make the best use of limited resources, marketers need … read more »


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Top 10 Mobile Marketing Campaigns Every Brand Needs

A fundamental rule of marketing has always been to meet customers where they are. That expectation has only increased today, with the average consumer spending over 5 hours per day on their phone. This guide will walk you through how … read more »


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The Inside Look at Mobile Marketing: An Iterable User Engagement Report

Iterable poured through the data of the mobile customer journeys of 30 companies across six industries to see how they incorporate mobile user behavior in their cross-channel campaigns. Looking at four key mobile marketing channels—push notifications, SMS, in-app and the … read more »


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What Is A CDP? And What Isn’t A CDP?

“What is a CDP?” Everyone from day-to-day marketers to CMOs continue to ask this question as they research both customer data platforms and other technologies to determine what is the right mix of solutions for their martech stack to meet … read more »


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So You Want To Hire A Digital Marketing Agency…

If you’re looking to partner with a digital marketing agency, the choices can be overwhelming. How do you know what to look for in a partner, and what should you expect from the engagement? Fear not. This guide from Titan Growth … read more »