2025 Direct Mail Marketing Benchmark Report
Franklin Madison Direct’s 2025 Direct Mail Marketing Benchmark Report combines the latest marketer and consumer research to present a full-spectrum view of the current and future landscape of direct mail. Their 2025 research shows that mail has not only maintained … Read more
Mastering AI Discoverability
AI agents and large language models (LLMs) are transforming how consumers discover and choose businesses, collapsing the traditional search journey into instant recommendations. This white paper unpacks why classic SEO is no longer enough — and introduces Location Performance Optimization … Read more
A Practical Guide to Agentic AI for Customer Experience
When intelligent systems seamlessly enhance every touchpoint customers have with a brand — that’s the power of AI agents to revolutionize customer experience. AI agents can make decisions, perform tasks and adapt to an environment without constant human intervention to … Read more
Beyond Traditional Search: Exploring Alternative Platforms
2.5 billion digital users are exploring alternative search platforms based on their values and preferences. This shift marks a critical juncture for marketers to evolve and rethink their marketing strategies. Meet Your Audience Where They Are Explore how forward-thinking advertisers are … Read more
Distributed Marketing at Scale: Control, Speed, and Compliance For Modern Marketing Operations Teams
Struggling to keep up with campaign volume, brand consistency, and decentralized teams? Learn how top marketing ops teams are increasing output without adding headcount. This guide breaks down the rise of distributed marketing, governance frameworks that support scale, and practical … Read more
The Ultimate CTV Start-Up Kit
CTV is the fastest-growing channel in digital marketing for a reason: marketers who understand how to leverage it and measure its impact are transforming their business results. The channel’s unique combination of big-screen storytelling and digital targeting and reporting isn’t … Read more
2025 Marketing Investment Trends
Deloitte Digital’s latest study uncovers how 1,395 U.S. marketing leaders are navigating today’s shifting landscape—where expectations are rising, but budgets often aren’t. The report dives deep into how CMOs are prioritizing budgets, structuring teams, defining KPIs, and selecting technologies to … Read more
The Future of Video Asset Management
In 2025, video content is absolutely everywhere—on your website, in your inbox, even your LinkedIn feed. But behind the scenes? Chaos. This report reveals the growing gap between video creation and video control, why it’s time to rethink video asset … Read more
6 Tactics to Enhance Your Data Strategy With AI
Raise your hand if you ever have felt like you are cramming customer data in a digital hoarder closet. While 85% of businesses prioritize capturing and leveraging first-party data this year, establishing a true 360-degree customer view is a bit … Read more
The 2025 G2 DAM Vendor Report
If it’s finally time to invest in a DAM, or to upgrade to a better DAM platform, the G2 DAM Vendor Comparison Report is the go-to report. In the latest edition, you can compare the strengths of digital asset management … Read more