Orchestrating B2B Business Processes Around Buying Groups to Deliver More Revenue
Date: Mar 3, 2020 1:00 EDT (10:00PDT)Speakers:
Kerry Cunningham, VP and Principal Analyst, Forrester
Allen Pogorzelski, Vice President, Marketing, Openprise
Using Online Communities to Inspire Brand Loyalty
It’s never been easier for consumers to opt-out of marketing communications. Pop-up blockers, ad-free subscription services, and auto-sorting inboxes form an impenetrable barrier between brands and their customer base. Leaving online content and word-of-mouth (WOM) recommendations as the last major … read more
Building a Business Case for a Customer Data Platform
Getting buy-in from leadership for “yet-another-three-letter acronym” marketing platform is challenging, especially when it feels like you aren’t making the most of your existing martech stack. You can’t take full advantage of these marketing solutions because of a lack of … read more
The Market Research Cloud Explained
Most businesses utilize siloed cloud services for sales, marketing or other departments. The Market Research Cloud combines quantitative and qualitative methodologies, a one-of-kind progressive profiling system that keeps your customer data current, and a partner ecosystem that bridges dozens of … read more
60-Minute Masterclass: Google Ads & Phone Call Conversions
Date: Feb 25, 2020 1:00 EDT (10:00PDT)Speakers:
Justin Sue, Program Manager, Google
Blair Symes, Senior Director of Content Marketing, DialogTech
A New Decade of Martech with Dr. Martech and Mr. Hype
Date: Feb 18, 2020 1:00 EDT (10:00PDT)Speakers:
Scott Brinker, MarTech Conference Chair and Editor, chiefmartec.com
The Impact of Artificial Intelligence in Marketing
Read to understand what AI in marketing is. Learn how artificial intelligence impacts digital marketing. And find out whether you should feel threatened by machine learning and intelligent artificial intelligence at all. What is AI in marketing? What impact would … read more
Bridge the Gap between Marketing and CX (Without Buying More Technology)
Date: Feb 20, 2020 1:00 EDT (10:00PDT)Speakers:
Christine Crandell, President, New Business Strategies
Mark Smith, President, Kitewheel
Build Brand Humanity by Mastering Empathy at Scale
Date: Jan 30, 2020 12:00PM EST (9:00AM PST)Speakers:
Guest Speaker: Dipanjan Chatterjee, VP and Principal Analyst, Forrester
Sara Spivey, CMO, Braze
Nielsen Annual Marketing Report: The Age of Dissonance – Marketer’s Trust in Digital Drives Spend Despite Challenges
Digital has made the customer journey more complex. With new metrics, platforms and tools, measuring that journey is even more difficult. While digital channels continue to gain ground, the ambivalence isn’t gone. Many of you feel you don’t have the … read more
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