The Modern Marketing Data Stack for 2026
The marketing landscape is being reshaped by three powerful forces: AI, data gravity, and privacy. Snowflake’s annual Modern Marketing Data Stack report is your guide to turning this complexity into a competitive advantage. Inside, discover the key trends, leading technology … Read more
Identity Resolution Platforms: A Marketer’s Guide
The global identity resolution software market was valued at $1.69 billion in 2024 and is anticipated to reach $4.28 billion by 2032, witnessing a CAGR of 12.33% during the forecast period. Read more
Enterprise Digital Asset Management Platforms: A Marketer’s Guide
With consumers and business decision-makers now engaging with marketing content in a wider variety of media environments and on multiple digital devices, the benefits of DAM usage have become critical drivers of brand success. Read more
2025 Direct Mail Marketing Benchmark Report
Franklin Madison Direct’s 2025 Direct Mail Marketing Benchmark Report combines the latest marketer and consumer research to present a full-spectrum view of the current and future landscape of direct mail. Their 2025 research shows that mail has not only maintained … Read more
Zero-Party Data in Action: How Top Brands Turn Product Discovery into Conversions
Date: Aug 12, 2025 1:00 EDT (10:00PDT)Speakers:
Kelsey Bliss, Senior Customer Success Manager, BlueConic
The Essential Media Performance Audit Checklist
This essential media performance audit checklist is a tactical framework designed to help marketers evaluate spend, uncover inefficiencies and align strategy with business goals. Whether you’re vetting a new agency, managing in-house, or optimizing an existing partnership, this tool guides … Read more
Distributed Marketing at Scale: Control, Speed, and Compliance For Modern Marketing Operations Teams
Struggling to keep up with campaign volume, brand consistency, and decentralized teams? Learn how top marketing ops teams are increasing output without adding headcount. This guide breaks down the rise of distributed marketing, governance frameworks that support scale, and practical … Read more
2025 Marketing Investment Trends
Deloitte Digital’s latest study uncovers how 1,395 U.S. marketing leaders are navigating today’s shifting landscape—where expectations are rising, but budgets often aren’t. The report dives deep into how CMOs are prioritizing budgets, structuring teams, defining KPIs, and selecting technologies to … Read more
Secure, Scalable Omnichannel Engagement—For the Most Demanding Industries
Date: May 21, 2025 1:00 EDT (10:00PDT)Speakers:
Joaquim Vilella Gallart,
Director of Global Industry Strategy, Adobe
Ariel Sultan, Product Marketing Manager, Adobe
Rageshree V. Parab, Senior Vice President & CIO, RITE AID
Future-Proofing Your Marketing Operations
Date: Apr 22, 2025 1:00 EDT (10:00PDT)Speakers:
Cindy Dubon,
Growth Marketing,
Goldcast
Jess Kao, Innovator and thought leader of Marketing Operations and MarTech
