Resource Library: Marketing General

webcast

2019 Martech Trends You Need To Know

Date: Feb 28, 2019 1:00 EST (10:00PST)

Speakers:
Scott Brinker, Conference Chair, MarTech, and Editor, Chiefmartec.com


webcast

How to Prepare for a Successful Marketing Analytics Implementation

Date: Feb 26, 2019 1:00 EST (10:00PST)

Speakers:
Lloyd Thomas, Manager, Implementation, Cardinal Path


whitepaper

2019 Marketing Trends: Nine factors reshaping marketing and how you can stay ahead of them

Marketing isn’t what it used to be. There’s big data, artificial intelligence, GDPR and agile workflows. All which ladder up to the holy grail of creating an ever-better customer experience. If you want to compete in this rapid digital world, … read more »


webcast

Get More From Your Customer Data With Open Marketing Cloud: A Demo of Mautic’s Marketing Automation Platform

Date: Feb 21, 2019 1:00 EST (10:00PST)

Speakers:
Katie Staveley, Vice President of Marketing, Mautic
Michael Brown, CEO, nDash


webcast

The New 5Ps of Marketing

Date: Feb 14, 2019 1:00 EST (10:00PST)

Speakers:
Craig Schinn, VP of Strategic Services, Lytics


webcast

3 Types of Silos Killing Your Marketing Team

Date: Feb 6, 2019 1:00 EST (10:00PST)

Speakers:
Clifford Stevens, Director of Creative Operations, Liberty Mutual
Brandon Jensen, Director of Marketing Operations, Workfront


whitepaper

7 Inspiring Email Templates

While there are a lot of ways to build a good email, nothing is as inspiring as seeing how other people do it. Salesforce – Pardot has compiled 7 of the most inspiring email templates from B2B companies of all … read more »


whitepaper

What Customers Expect in the Age of AI

Even though 80% of businesses already use or plan to use chatbots by 2020, over half of consumers believe the future should entail a combination of human and automated interactions. ‍ Especially when it comes to big purchase decisions like … read more »


whitepaper

7 B2B Strategies You Need to Know About To Build a Better Marketing Plan

As B2B marketers, we know that our buyer’s needs are ever-evolving, but it’s not just our buyers that are changing. As technology adds new options and capabilities, marketer’s roles are also changing, from how we work with our sales teams to … read more »


whitepaper

Magic Quadrant for Multichannel Marketing Hubs

Gartner defines the multichannel marketing hub (MMH) as a technology that orchestrates a company’s communications with and offers to customer segments across multiple channels. These include websites, mobile, social, direct mail call centers, paid media and email. MMH capabilities also … read more »