Resource Library: Marketing General

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The Ultimate Cookies Handbook for Privacy Professionals

The Ultimate Cookies Handbook for Privacy Professionals from OneTrust is here! Download this comprehensive guide to learn about terminology and requirements, available lawful bases for tracking technologies, the future of the ePrivacy Regulation, CCPA and CPRA requirements, FAQs, and more! … read more »


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The Modern Marketing Data Stack

Facts don’t lie: Analytics influence just over half of marketing decisions, marketing leaders are not impressed with their analytics, and nearly 59% of CMOs report increased pressure from their CEOs to prove the impact of their marketing efforts. Facts can … read more »


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The new Marketing and IT partnership

It’s time to bridge the gap between IT and marketing. An increasingly digital business world requires a more synergistic relationship between these two teams. But before they can align, the teams need to understand where they are now, where they … read more »


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The 2023 Digital Marketing Salary Guide

Unemployment rates may be returning to pre-pandemic levels, but job candidates remain in the driver’s seat when it comes to choosing where, when, and how they want to work in digital marketing. The Great Resignation of 2021 saw 618,000 marketers … read more »


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The CMO’s Formula To 3x Your Digital Marketing Campaign Results

Consumers are shifting toward digital means of accessing products and services, and marketing leaders are pivoting their businesses to meet these new expectations and opportunities to connect. Being on all the major digital marketing channels is necessary, but how are … read more »


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Sink or Swim: 5 Ways to Survive a Struggling Economy

Date: Sep 27, 2022 1:00 EDT (10:00PDT)

Speakers:
Michael Seymour, Global Director of Market Research, NetBase Quid
Kristen Squire, Senior Manager of Client Empowerment, NetBase Quid


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How Bots & Fake Users Pollute eCommerce Funnels

Bots and fake users frequently click on paid advertisements intended for legitimate shoppers. In fact, eCommerce sites lose $2.34 billion to invalid ad clicks. Learn more in CHEQ’s latest research, “How Bots & Fake Users Pollute eCommerce Funnels.”


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The Impact of Invalid Traffic on Marketing

Recent years have seen advanced cyberattacks become the norm. Fake user accounts and bots blur the view of organizations, skewing forecasts, revenues and pipelines. Invalid traffic which is encompassed by these fake users and bots make up 40% of all … read more »


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5 Steps: How Marketing Leaders Succeed with Digital Work Management

With over half of the world’s population now online, leading businesses are adapting to more modern-day omnichannel strategies that offer more relevant content and messaging. And the tech they rely on the most to accomplish both? Work management solutions. Download … read more »


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Unlock the Cutting-Edge Potential of QR Codes

Date: Aug 16, 2022 1:00 EDT (10:00PDT)

Speakers:
Brian Klais, Founder / CEO, URLgenius