Resource Library: Marketing General

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Future-Proofing Your Marketing Operations

Date: Apr 22, 2025 1:00 EDT (10:00PDT)

Speakers:
Cindy Dubon, Growth Marketing, Goldcast
Jess Kao, Innovator and thought leader of Marketing Operations and MarTech


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The Marketer’s Guide to Creating Digital Experiences That Convert

Cut through the noise and create content that truly connects. This guide breaks down how marketers can go to market faster, deliver better customer experiences, and scale efficiently—while balancing creativity with brand consistency. Learn which tools can help you achieve … Read more »


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Delivering Dynamic Experiences at Scale

Learn how digital teams can create compelling experiences efficiently. This guide will show how you can speed time to impact from months to minutes by combining a composable content platform with design tools and generative AI.


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Marketing Work Management Platforms: A Marketer’s Guide

Marketers need to level up their productivity to deliver modern digital experiences — a need that marketing work management platforms seek to fill. Read more »


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From Strategy to Execution: Managing Complex Marketing Campaigns

Date: Mar 13, 2024 1:00 EDT (10:00PDT)

Speakers:
Mithila Bhadbhade, Senior Solutions Engineer, Wrike
Anna Giacobbe, Manager, Marketing Operations, Genetec


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Identity Resolution Platforms: A Marketer’s Guide

The global identity resolution software market was valued at $1.69 billion in 2024 and is anticipated to reach $4.28 billion by 2032, witnessing a CAGR of 12.33% during the forecast period. Read more »


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2025 Audience Strategy Guide

Marketing has been a roller-coaster ride these past few years, marked by chaos and unpredictability — especially when it comes to data-driven strategies. In 2025, brands need to rethink how they connect with audiences if they want to thrive. The … Read more »


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Customer Data Platforms: A Marketer’s Guide

At a time when uncertainty about everything from war to global warming to economics dominates the headlines, the customer data platform is increasingly seen as one of the must-have elements of the martech stack. Read more »


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Marketing Automation Platforms: A Marketer’s Guide

The marketing automation platform (MAP) is the backbone of many modern marketing technology stacks. Read more »


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Personalization Charticle

Nearly every organization engaging with consumers recognizes the importance of personalized experience. Deloitte Digital’s  latest research underscores that personalization has become even more critical and more brands seeing it as a central pillar of their customer strategies. The brands fully embracing personalization … Read more »


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