From Overworked to Optimized: Expert Tips for a Productive and Balanced Team
Date: Oct 17, 2023 1:00 EDT (10:00PDT)Speakers:
Chris O’Neal,
Principal Product Marketing Manager, Adobe
Maximize Intent Signals and Win Customer Loyalty with Cross-Channel Strategies
Date: Oct 20, 2023 1:00 EDT (10:00PDT)Speakers:
Christy Parrish,
Director of Strategic Consulting, CordialNicole O’Brien,
Executive Director of CRM, Orveon
The Modern Marketing Data Stack 2023
As marketers adapt to profound trends—the arrival of generative AI and large language models (LLMs), the convergence of adtech and martech, and greater attention to privacy issues—the right technology stack is essential to great marketing. Snowflake analyzed what its customers … Read more
Beyond Google Analytics: Solving the Data Problem with Real-Time Strategies
Date: Sep 21, 2023 1:00 EDT (10:00PDT)Speakers:
Mike Maloney,
Chief Data Officer, Field, North America at SnowplowLee Hammond,
Marketing Data Stack Leader, HakkodaPatrick Crosby,
Senior Alliance Manager at Snowflake
Build High-Impact Customer Experiences with Actionable Consumer Insights
Date: Aug 17, 2023 1:00 EDT (10:00PDT)Speakers:
Katie Hanson,
Senior Director of Innovation & New Product Development, Best EggRoddy Knowles
Product Evangelist, DISQO
Enterprise Marketing Attribution and Performance Management Platforms: A Marketer’s Guide
Marketing executives are under pressure to prove the ROI of their investments. The variety of channels and devices is expanding, Customer expectations are higher than ever. And privacy concerns are limiting and restricting access to data. Adopting an MPM platform can address these issues. Read more
Enterprise Account-Based Marketing Platforms: A Marketer’s Guide
B2B marketers have employed ABM for well over a decade, but the approach has gained momentum over the past few years and that growth is expected to continue. Read more
A Revenue-Boosting Blueprint to Ignite Marketplace Sales and Dominate Paid & Organic Campaigns
Date: Aug 3, 2023 1:00 EDT (10:00PDT)Speakers:
Scott Allan,
Chief Marketing And Solutions Officer, URLgenius
Enterprise Marketing Work Management Platforms: A Marketer’s Guide
Developments of the past several years have heightened the need for marketing work management platforms, which document and optimize the processes, workflows and projects undertaken by digital marketers. Read more
Ignite Your Marketing Engine with the Power of the Data Cloud
Date: Jul 27, 2023 1:00 EDT (10:00PDT)Speakers:
Libby Snead,
Senior Director, Marketing, FrontdoorLourenco Mello,
Product Marketing, Snowflake