Live Chat Best Practices for Conversion Rate Optimization
Date: Sep 19, 2017 1:00 EDT (10:00PDT)Speakers:
Justin King, Partner, B2X Partners
Paul LaRochelle, SVP of Business Development, MarketLinc
Personalization 2.0: How to transform your marketing from segmentation to intent-driven personalization
Date: Sep 26, 2017 1:00 EDT (10:00PDT)Speakers:
Brendan Witcher, Principal Analyst, Digital Business Strategy, Forrester
The Secret Formula for a Marketing Budget
Determining a marketing budget can be frustrating. How do you know if you’re investing enough or if you’re applying your marketing dollars efficiently? In this issue of Agency Perspectives, you’ll learn: Two easy equations for calculating your budget. Why it’s … read more
From ‘Brick-and-Mortar’ to ‘Click-and-Mortar’
Until recently, most small businesses couldn’t fit marketing automation into their budgets. But with more affordable platforms on the rise, mom-and-pop businesses are finding new ways to stay competitive and grow their reach. In this issue of Agency Perspectives, you … read more
State of the Mobile Customer Experience For Multi-Location Brands
Facebook, Google, Apple, Yelp and Bing – over 80% of consumer time on mobile devices is now spent on the apps, websites, and properties of these tech giants. As a trusted partner of each of these networks, as well as … read more
Serving The Underserved – Recovering Revenue through Intelligent Visitor Engagement
Although live chat and 1-800-numbers are staples for online software vendors, not all live visitor engagement solutions are created equal. Second-generation chat tools support proactive engagement, but without predictive personalization capabilities, a solid targeting strategy, a process for continuous optimization … read more
Best Practices for Building an On-Demand Content Strategy
Date: Aug 17, 2017 2:00 EDT (11:00PDT)Speakers:
Mark Bornstein, Vice President, Content Marketing, ON24
Closed-Loop Marketing: A Recipe for Growth
The buyer’s journey is morphing into a self-guided tour, and therefore capturing and tracking behavioral data is more important than ever. Integrating sales and marketing in a closed loop based on that data is your key to conversion. In this … read more
Organizing for Martech: Re-examining modern marketing structure
Date: Aug 15, 2017 1:00 EDT (10:00PDT)Speakers:
Scott Brinker, Conference Chair, MarTech Conference, and Editor, Chiefmartec.com
Rishi Dave, CMO, Dun & Bradstreet
Erica Seidel, CEO, The Connective Good
Technology That Enables Great Storytelling
In today’s world, consumers are always connected, relying on multiple channels to get the information they want, when they want. Marketers must develop and enable the ability to publish a steady stream of relevant content that informs and captures customer … read more
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