Resource Library: Marketing General

webcast

4 Ways to Get Started With Agile Marketing

Date: Dec 11, 2019 1:00 EDT (10:00PDT)

Speakers:
Melissa Talcott, Studio Manager, Workfront
Hazel Lanzona, Solution Advisor, Workfront


webcast

Get More Value Out of Your First-Party Data: Using AI to Connect the Online-to-Offline Buying Experience

Date: Dec 5, 2019 1:00 EDT (10:00PDT)

Speakers:
Ian Dailey, Senior Director of Product Marketing, Invoca


research_report

Enterprise Digital Asset Management Platforms: A Marketer’s Guide

New! Market Intelligence Report: Enterprise Digital Asset Management Platforms: A Marketer’s Guide   Editorial Advisor: Taylor Peterson, Deputy Editor of Search Engine Land, Marketing Land and MarTech Today, Third Door Media Research/Writers: Karen Burka, Senior Research Consultant, Third Door Media … read more »


webcast

How to Deliver Effective ABM Using Pre-targeting & AI

Date: Nov 7, 2019 1:00 EDT (10:00PDT)

Speakers:
Gil Allouche, Co-founder and CEO, Metadata.io
Jason Widup, VP, Search Marketing & Operations, Workfront


whitepaper

Digital Insights 2019: How marketers confront the obstacles of digital customer engagement

This white paper from Siteimprove seeks to understand what marketing leaders view as their top issues with regard to corporate websites and broader digital presences, and to identify their focus areas today and over the next 12 months. The results point … read more »


whitepaper

The State of First-Party Marketing Data

To help the industry better understand how marketers are using the breadth of available first-party data and analytics, Invoca surveyed 500 business-to-consumer (B2C) marketers. These practitioners oversee budgets of over $1 million across a range of companies and industries, and … read more »


webcast

The Truth About Personalization: Using a CDP to Personalize Marketing on the Channels That Really Matter

Date: Oct 23, 2019 1:00 EDT (10:00PDT)

Speakers:
Tom Treanor,Head of Marketing, Arm Treasure Data


whitepaper

Marketing Trends: Nine factors reshaping marketing and how you can stay ahead of them.

Simply put: Marketing isn’t what it used to be. If you want to compete in this rapid digital world, you need to make your customers happy. Constantly. This white paper from Acoustic will get you started with nine of the … read more »


whitepaper

2019 Marketing Benchmark Report

How do your campaigns stack up against industry benchmarks? The 2019 Marketing Benchmark Report from Acoustic examines email and mobile marketing messages from several thousand brands to establish industry standards on customer engagement, delivery, and subscriber churn. With this report, you … read more »


whitepaper

Digital Agencies in 2020: A Glimpse into the Future

The digital agency industry is relatively new and ever-evolving. The increasing rate of change in all things online demands that we adapt to new technology and pioneer new avenues of growth and innovation. This environment of rapid change brings both … read more »