Resource Library: Marketing General


Precision Demand Gen: Understanding the 5 Building Blocks of Intelligent Buyer and Account Journeys

Date: Nov 10, 2020 1:00 EDT (10:00PDT)

Scott Vaughan, Chief Growth Officer, Integrate
Danny McKeever Sr. Director Marketing Operations and Technology, Integrate


The Fundamentals of CRM Data Management

Businesses that get data management right experience better customer relationships, create more effective sales and marketing campaigns, and uncover valuable insights that increase revenue and growth. In fact, companies that embrace a data-driven strategy are growing 30% year-over-year. How can … read more »


Ready for Anything: How to Infuse Agility into Your Marketing Strategy

Date: Nov 5, 2020 1:00 EDT (10:00PDT)

Caroline Hull, Director of Field Marketing & Partner Marketing, Adobe Experience Cloud
Brittany McKeighan, Event Marketing Manager, Adobe Experience Cloud


50 Local Marketing Ideas for 2020

Discover new and effective digital marketing ideas for promoting your small business in your local community In Surefire Local’s “50 Local Marketing Ideas for 2020” you’ll learn: What a successful local marketing strategy looks like 50 ideas to increase your … read more »


Digital by Default

Take steps toward a fully-fledged digital strategy to truly thrive in today’s digital world by focusing on these areas: Consolidate technology to streamline processes Break down organizational silos Gain deeper customer insights Create personalized digital experiences


State of Spend

COVID and the ensuing market-turbulence put marketing teams under a microscope to explain exactly where they were spending and how it was driving business impact. Faced with upheaval of all we’ve previously known, marketers need a new set of benchmarks … read more »


Enterprise Digital Asset Management Platforms: A Marketer’s Guide

New! Martech Intelligence Report: Enterprise Digital Asset Management Platforms: A Marketer’s Guide   Editorial Advisor: Taylor Peterson, Senior Manager, Content Experience, Content Studio, Third Door Media Research, Writer and Editor: Pamela Parker, Research Director, Content Studio, Third Door Media Download … read more »


The State of CRM Data Management 2020 Report

Every company wants to describe itself as data-driven, but in our latest report, we reveal a startling disconnect. While 86 percent of participants say their CRM system is important or very important to achieving revenue objectives, fully half of the … read more »


Leveraging Identity Graph Intelligence to Find and Reach Your Best Customers

Identity graphs connect key online and offline customer identifiers such as name, physical address, email and mobile IDs, and other data in a privacy-compliant manner to give you a unified view of your customer. But in today’s omnichannel world, simply … read more »


The Six Personalization Truths Every B2B Marketer Needs to Know

Are you interested in learning more about how you can put website personalization to work for your business? Check out the new SoloSegment ebook “The Six Personalization Truths Every B2B Marketer Needs to Know”. Learn how you can use personalization … read more »