Google & Salesforce Integration: Bringing customers and brands closer together
Date: Oct 23, 2018 1:00 EDT (10:00PDT)Speakers:
David Booth, Chief Commercial Officer, Cardinal Path
Jon Suarez-Davis, SVP & Chief Strategy Officer, Salesforce
The Open Marketing Cloud: A No-BS Demonstration of Mautic’s Marketing Automation Platform
Date: Oct 18, 2018 1:00 EDT (10:00PDT)Speakers:
Katie Staveley, VP of Marketing, Mautic
Customer Data Challenge: Improve martech efficiency and ROI with unified data
Date: Sep 25, 2018 1:00 EDT (10:00PDT)Speakers:
Matthew Mobley, CTO, Merkle
James McDermott, Co-founder & CEO, Lytics
The New Face of Data-Driven Marketing: A Buyer’s Guide for Today’s Omnichannel Marketer
While the market is ripe with over thousands of martech and adtech options, marketers must ensure they have the right unified data foundation in place to power their marketing ecosystem. A new eBook from Acxiom, “The New Face of Data-Driven … read more
Google Analytics 360: A Buyer’s Guide
Date: Sep 27, 2018 1:00 EDT (10:00PDT)Speakers:
Michael Loban, CMO, InfoTrust
Andy Gibson, Head of Vertical, News and Media, InfoTrust
6 Reasons You Need Marketing Automation
Marketing automation does a lot. It speeds things up. Moves the needle. And galvanizes the sometimes-rocky relationship between sales and marketing. Want to know more? This white paper from Oracle Marketing Cloud reveals the six big things it could do … read more
Marketing to Developers: Proven Strategies for Gaining Trust In A Hard To Reach Market
Software developers wield considerable influence in today’s increasingly tech-focused economy. Marketers who convert devs into advocates for their tool or solution have a lot to gain; however, this segment is notoriously immune to sales tactics, advertisements, and marketing jargon. Breaking … read more
Protect Your Brand: The best defense is a good offense
Date: Sep 20, 2018 1:00 EDT (10:00PDT)Speakers:
Frederick Vallaeys, CEO, Optmyzr
Ashley Fletcher, VP, Marketing, Adthena
Enterprise Customer Data Platforms: A Marketer’s Guide
New! Market Intelligence Report: Enterprise Customer Data Platforms: A Marketer’s Guide Editorial Advisor: David Raab, Founder, CDP Institute Research/Writers: Karen Burka, Senior Research Consultant, Third Door Media Brian Kelly,Principal, Candlewood Creative Editor: Claire Schoen, Director, Content Marketing Services, Third Door … read more
You Got The Click! Now What?
Date: Sep 18, 2018 1:00 EDT (10:00PDT)Speakers:
Brian Finnerty, Senior Director of Marketing, Marin Software
Ginny Tonkin, Associate Product Marketing Manager, Instapage
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