Resource Library: Marketing General

webcast

Take a Crawl, Walk, Run Approach to Multi-Channel ABM

Date: Jun 14, 2022 1:00 EDT (10:00PDT)

Speakers:
Shea Castle, Director, Customer Marketing, Terminus


webcast

Data-Driven Answers to Achieve Omnichannel Success

Date: May 24, 2022 1:00 EDT (10:00PDT)

Speakers:
Steve Zisk, Senior Product Marketing Manager, Redpoint Global
Aref Nohrudi, Principal Solution Consultant, Redpoint Global


webcast

Is Your Marketing Stack Ready for Omnichannel CX?

Date: May 19, 2022 1:00 EDT (10:00PDT)

Speakers:
Aamir Azam, Senior Domain Engineering Manager, Autodesk
George Phipps, Director of Product Marketing, ActionIQ


whitepaper

CMO Guide: How to Plan Smart and Pivot Fast

How do marketers learn to plan? There’s no industry standard for planning, and no course that gives you a cheat sheet. Many marketing organizations are starting to recognize that planning is its own discipline, so they’re creating roles focused entirely … read more »


whitepaper

Thinking Bigger About Marketing Budgets

This eBook is a practical guide for moving enterprise marketing operations from today to tomorrow – from getting by through acts of heroism – to adopting the technology that will increase efficiency. The successful result is a faster time-to-market, with … read more »


webcast

Master the Art of Agile Research to Iterate, Innovate and Grow

Date: May 5, 2022 1:00 EDT (10:00PDT)

Speakers:
Kevin Brennan, Head of Growth and Operations, Feedback Loop
Jolene Pierangeli, Senior Director of Marketing, Feedback Loop


research_report

Enterprise SEO Platforms: A Marketer’s Guide

Find out more about enterprise SEO software platforms, plus the latest trends, opportunities and challenges in this market. read more »


research_report

Enterprise Identity Resolution Platforms

New! MarTech Intelligence Report: Enterprise Identity Resolution Platforms: A Marketer’s Guide     Editorial Advisor:  Kim Davis, Editorial Director of MarTech Research, writing and editing: Karen Burka, Senior Research Consultant, Third Door Media Pamela Parker, Senior Editor and Projects Manager, … read more »


whitepaper

Q2 2022 Propel Media Barometer

The Propel Media Barometer is a quarterly data report to help comms pros with pitching journalists or managing a team.Propel’s PRM email integration features anonymously aggregate data from our users’ media pitches to form deductions about journalist open & response … read more »


whitepaper

How A Composable DXP Helps Brands Create Limitless Digital Experiences

For most brands, delivering consistent, personalized experiences across online channels is both critical and challenging. But today’s accelerated development and digital transformation timelines add even more complexity.Leveraging a digital experience platform (DXP) to assemble the right experiences for your customers … read more »