Resource Library: Marketing General

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The CMO’s Formula To 3x Your Digital Marketing Campaign Results

Consumers are shifting toward digital means of accessing products and services, and marketing leaders are pivoting their businesses to meet these new expectations and opportunities to connect. Being on all the major digital marketing channels is necessary, but how are … read more »


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5 Steps: How Marketing Leaders Succeed with Digital Work Management

With over half of the world’s population now online, leading businesses are adapting to more modern-day omnichannel strategies that offer more relevant content and messaging. And the tech they rely on the most to accomplish both? Work management solutions. Download … read more »


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Unlock the Cutting-Edge Potential of QR Codes

Date: Aug 16, 2022 1:00 EDT (10:00PDT)

Speakers:
Brian Klais, Founder / CEO, URLgenius


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The Definitive Buyer’s Guide to Collaborative Work Management for Marketers

Marketers know how important it is to move at the speed of digital, but an overabundance of online tools can slow down efforts and leave teams unable to operate with agility or innovate quickly. From campaign planning to delivery, marketers … read more »


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What Marketers Must Know to Rise Above Economic and Buyer Uncertainty

Date: Aug 9, 2022 1:00 EDT (10:00PDT)

Speakers:
Lauren Goldstein, Private Equity/Growth Equity Practice Lead for Winning by Design
Lucas Welch, Vice President, Corporate Marketing, Highspot
Cynthia Ramsaran, Director, Custom Content, Third Door Media


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4 Proven Methods to Maximize Your Marketing Efforts

Date: Aug 2, 2022 1:00 EDT (10:00PDT)

Speakers:
Lauren Sisneros, Sr. Product Marketing Manager, Adobe


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Enterprise Marketing Performance Management Platforms: A Marketer’s Guide

New! MarTech Intelligence Report: Enterprise Marketing Performance Management Platforms: A Marketer’s Guide: Download Now! MarTech’s latest publication of “Enterprise Marketing Performance Management Platforms: A Marketer’s Guide” examines the market for Marketing Performance Management Platforms and the considerations involved in implementation. … read more »


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Enterprise Account-Based Marketing Platforms: A Marketer’s Guide

New! MarTech Intelligence Report: Enterprise Account-Based Marketing Platforms: A Marketer’s Guide: Download Now MarTech’s publication of “Enterprise Account-Based Marketing Platforms: A Marketer’s Guide” examines the market for ABM platforms and the considerations involved in implementation. The 56-page report reviews the … read more »


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US Brand Love Report 2022

This year, Talkwalker teamed up with Hootsuite, to refine their Brand Love Index, and analyze over 1,500 global brands to find the 10 most loved brands in the U.S.Talkwalker’s Brand Love index is based on three equally weighted scores for … read more »


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Digital Marketing Strategy Ebook

For most businesses, finding and engaging with consumers takes place online. It’s a fast-paced market that places a premium on ease of use, relevance and immediacy. To keep up, a robust digital presence is an absolute necessity. In fact, in … read more »