Resource Library: Marketing General


Protect Your Brand: The best defense is a good offense

Date: Sep 20, 2018 1:00 EDT (10:00PDT)

Frederick Vallaeys, CEO, Optmyzr
Ashley Fletcher, VP, Marketing, Adthena


Enterprise Customer Data Platforms: A Marketer’s Guide

New! Market Intelligence Report: Enterprise Customer Data Platforms: A Marketer’s Guide   Editorial Advisor: David Raab, Founder, CDP Institute Research/Writers: Karen Burka, Senior Research Consultant, Third Door Media Brian Kelly,Principal, Candlewood Creative Editor: Claire Schoen, Director, Content Marketing Services, Third Door … read more »


You Got The Click! Now What?

Date: Sep 18, 2018 1:00 EDT (10:00PDT)

Brian Finnerty, Director of Marketing, Marin Software
Ginny Tonkin, Associate Product Marketing Manager, Instapage


Ramp Up Your Amazon Ad Game: 5 Tips for Success

Date: Aug 23, 2018 1:00 EDT (10:00PDT)

Bryant Garvin, Director of Online Advertising, iServe
Wes MacLaggan, SVP of Marketing, Marin Software


The 7 Secret Ingredients of Great B2B Marketing Teams

B2B marketing is tougher than ever: there are more tools to master, tactics to learn, and competitors to outshine. Yet some B2B marketing teams consistently succeed, while others don’t. wanted to know why. Drawn from exclusive one on one … read more »


2018 State of Local Marketing Report

The State of Local Marketing Report 2018 from BrandMuscle: Includes insights based on 2,700+ survey responses from local business partners Analyzes 150K+ data points on local and channel marketing and hundreds of millions of dollars of co-op/MDF and local marketing investments … read more »


Realigning Your Local Marketing – A Starter Guide to Precision Marketing

With precision marketing, you will empower your local business partners to understand the channels that perform well for them because they are driven by data and historical performance. You’ll be able to customize local marketing plans with power and sophistication … read more »


Cross Channel Orchestration

Going the distance in digital marketing means going across channels. (Because scattered efforts can only lead to scattered results.) Catapult your campaigns with consistent personalization – and drive more sales than you ever thought possible.


A Demand Generation Marketer’s Guide To Account-Based Marketing Success

Account-Based Marketing (ABM) is gaining traction as the viable compliment to traditional sales and marketing efforts. ABM allows sales and marketing teams to be more personalized and targeted for the accounts that matter most to their business. In this ebook, Everstring takes you … read more »


Cheatsheet: 5 Ways to Execute Agile Marketing

B2B marketing team needs to be agile. Many aspects of marketing are constantly in motion: your competitors, your customers, your product, even your own sales team and MarTech stack. You need to be actively exploring tools and technologies that help … read more »