2025 Direct Mail Marketing Benchmark Report
Franklin Madison Direct’s 2025 Direct Mail Marketing Benchmark Report combines the latest marketer and consumer research to present a full-spectrum view of the current and future landscape of direct mail. Their 2025 research shows that mail has not only maintained … Read more
Zero-Party Data in Action: How Top Brands Turn Product Discovery into Conversions
Date: Aug 12, 2025 1:00 EDT (10:00PDT)Speakers:
Kelsey Bliss, Senior Customer Success Manager, BlueConic
The Essential Media Performance Audit Checklist
This essential media performance audit checklist is a tactical framework designed to help marketers evaluate spend, uncover inefficiencies and align strategy with business goals. Whether you’re vetting a new agency, managing in-house, or optimizing an existing partnership, this tool guides … Read more
Distributed Marketing at Scale: Control, Speed, and Compliance For Modern Marketing Operations Teams
Struggling to keep up with campaign volume, brand consistency, and decentralized teams? Learn how top marketing ops teams are increasing output without adding headcount. This guide breaks down the rise of distributed marketing, governance frameworks that support scale, and practical … Read more
2025 Marketing Investment Trends
Deloitte Digital’s latest study uncovers how 1,395 U.S. marketing leaders are navigating today’s shifting landscape—where expectations are rising, but budgets often aren’t. The report dives deep into how CMOs are prioritizing budgets, structuring teams, defining KPIs, and selecting technologies to … Read more
Enterprise Digital Asset Management Platforms: A Marketer’s Guide
With consumers and business decision-makers now engaging with marketing content in a wider variety of media environments and on multiple digital devices, the benefits of DAM usage have become critical drivers of brand success. Read more
Secure, Scalable Omnichannel Engagement—For the Most Demanding Industries
Date: May 21, 2025 1:00 EDT (10:00PDT)Speakers:
Joaquim Vilella Gallart,
Director of Global Industry Strategy, Adobe
Ariel Sultan, Product Marketing Manager, Adobe
Rageshree V. Parab, Senior Vice President & CIO, RITE AID
Future-Proofing Your Marketing Operations
Date: Apr 22, 2025 1:00 EDT (10:00PDT)Speakers:
Cindy Dubon,
Growth Marketing,
Goldcast
Jess Kao, Innovator and thought leader of Marketing Operations and MarTech
The Marketer’s Guide to Creating Digital Experiences That Convert
Cut through the noise and create content that truly connects. This guide breaks down how marketers can go to market faster, deliver better customer experiences, and scale efficiently—while balancing creativity with brand consistency. Learn which tools can help you achieve … Read more
Delivering Dynamic Experiences at Scale
Learn how digital teams can create compelling experiences efficiently. This guide will show how you can speed time to impact from months to minutes by combining a composable content platform with design tools and generative AI.