Digital Marketing Report Q4 2020: Benchmarks and Insights for 2021
Date: Feb 2, 2021 1:00 EDT (10:00PDT)Speakers:
Melissa Reilly,
Associate Director, Marketing Communications – Media,
Merkle
Ryan Gibson,
VP
Merkle
Quality CRM Data: The Key to Delivering Great Customer Experiences
In a culture that relies heavily on social media, online reviews, and brand advocacy to gauge product and brand performance, your ability to deliver great customer experiences is key to rising above the competition. Tap the full power of your … read more
How to Avoid the Digital Transformation Trap
Date: Jan 28, 2021 1:00 EDT (10:00PDT)Speakers:
Gene De Libero, Chief Strategy Officer, GeekHive
How to Build a Marketing System of Record
Date: Jan 20, 2021 1:00 EDT (10:00PDT)Speakers:
Linnie Ciepielowski,
Project Manager,
Esri
Melissa Harvey,
Senior Product Marketing Manager,
Workfront
Enterprise Customer Data Platforms: A Marketer’s Guide
This report draws from primary and secondary research sources, including interviews with industry leaders, top-level executives at leading Customer Data Platform (CDP) software vendors, and marketers who have CDP software. read more
Mayhem in Marketing: How Industry Experts Are Tuning Their Marketing Strategy In Today’s Tumultuous World
Of all the unexpected developments that took place this past year, COVID-19 was clearly the most disruptive, affecting marketing plans of companies large and small. Dependable workhorse tactics such as national conferences are no longer available. At the same time, … read more
How to Personalize Cross-Channel Campaigns Using User and Event Data
When building a first-class customer experience, every little detail counts. Leaders like Spotify, Amazon and Netflix have ushered in a new era of convenience and personalization we didn’t know was possible. Now it’s on all brands to live up to … read more
The Guide to Marketing Maturity: 3 Levels of Personalization
When building a first-class customer experience, every little detail counts. Leaders like Spotify, Amazon and Netflix have ushered in a new era of convenience and personalization we didn’t know was possible. Now it’s on all brands to live up to … read more
Personalization Playbook: Dynamic Content
Every growth marketer knows that personalization is the secret sauce to getting more clicks, conversions and revenue. And yet, personalizing a message to every individual user in your database is more complicated than it should be, depending on the technology … read more
5 Privacy Regulations Marketers Need to Know for 2021
Date: Jan 12, 2020 1:00 EDT (10:00PDT)Speakers:
Parth Trivedi,
Marketing Solutions Engineer,
OneTrust PreferenceChoice™
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