Resource Library: Marketing General


Unifying Your Search and Social Ad Strategies

Date: May 10, 2018 1:00 EDT (10:00PDT)

Michelle Stinson Ross, Director of Marketing Operations, Apogee Results
Connie Lanter, Customer Success Director, Marin Software


Customer Data Strategies & Identity Resolution: Best Practices

Date: May 3, 2018 2:00 EDT (11:00PDT)

Ellen Williams, The Data Chick
Bart Lorang, CEO, FullContact


How Mature Is Your Omni-Channel Marketing Strategy? The Iterable Readiness Assessment

If you’ve ever wondered, “How am I doing?” when it comes to implementing an omni-channel marketing strategy — you’re not alone. Providing a relevant, engaging customer experience across all channels is easier said than done, and it can be challenging … read more »


2018 Marketing Technology & Operations Salary Survey

How much do marketing technology and operations professionals make? Is there a gender pay gap, and if so, where does it exist? How often do martech professionals get promotions? As the lines between marketing, technology and management continue to blur, … read more »


The 5 Big Disruptions to Marketing in 2018

In this e-book, Scott Brinker examines how the martech landscape has evolved over the past 12 months and outlines what lies ahead for marketers in the next three to five years. The marketing world is in the middle of five … read more »


Relevant Reach

Is the way you think about reach outdated? Today, digital marketers believe they have to choose between scale and precision targeting. Oracle Data Cloud offers the proof that supports they don’t have to. The more relevant the audience, the stronger … read more »


The No-Nonsense Guide to Achieving Omni-Channel Relevance

Ever since the term “omni-channel” was first coined years ago, marketing technology vendors have over-promised and under-delivered on providing businesses with this holy grail of brand ubiquity. Technology has finally caught up with all the promises and can now turn … read more »


B2B Marketing Automation Platforms: A Marketer’s Guide

New! Market Intelligence Report: B2B Marketing Automation Platforms: A Marketer’s Guide   Editorial Advisors: Anand Thaker, CEO, IntelliPhi Writers: Brian Kelly, Principal, Candlewood Creative Karen Burka, Senior Research Consultant, Third Door Media Editor: Claire Schoen, Director, Marketing Services Content, Third Door … read more »


Omnichannel Personalization at Scale: How leading brands drive sales across channels

Date: Mar 27, 2018 1:00 EDT (10:00PDT)

Barry Levine, Senior Marketing Technology Writer, Third Door Media
Arpita Neelmegh, Product Marketing Manager, Iterable


What is audience planning? It’s putting your customer first.

Placement doesn’t drive people, but connecting with them does. Set your objective and then let data do what it does so well: define and identify your best potential target at scale. In this Audience Planning Toolkit from Oracle, you will … read more »