Resource Library: Marketing General


Enterprise Digital Experience Platforms: A Marketer’s Guide

Enterprise Digital Experience Platforms: A Marketer’s Guide New! MarTech Intelligence Report: Learn more about digital experience platforms – what the capabilities are, and how they can help marketers drive more revenue.  This report examines the current market for enterprise digital … read more »


The True Cost of your Technology Choices

Customer experience (CX) has fast become a top priority for businesses. It’s a crucial time to invest in customer experience. Winning on CX requires a shift to a customer-centric operating model that can keep pace with change. Download ActionIQ’s “The … read more »


Enterprise Customer Data Platforms: A Marketer’s Guide

This report draws from primary and secondary research sources, including interviews with industry leaders, top-level executives at leading Customer Data Platform (CDP) software vendors, and marketers who have CDP software. read more »


B2B Marketing Automation Platforms: A Marketer’s Guide

MarTech’s latest publication of the “B2B Marketing Automation Platforms: A Marketer’s Guide” examines the market for marketing automation platforms and the considerations involved in implementation. read more »


How to Use Virtual Receptionists for Small-Business Growth

From answering phone calls and texts, to engaging with customers online, your employees time is better spent on your core business. Don’t let another customer reach voicemail. Don’t waste the time of sales staff on pre-screening leads or support staff … read more »


Deliver a Modern Digital CX: 2021 Guide for Marketing Innovators

No one fully understands the long-term effect COVID-19 will have on societies or regional economies. But the impact it’s having on brands is becoming clearer by the day. Customer loyalty to brands is low – and the cost of acquiring … read more »


5 Ways to Fix the Trillion-Dollar Marketing & Sales Misalignment Problem

Date: Dec 14, 2021 1:00 EDT (10:00PDT)

Meghan Flannery, Director of Go-to-Market, Drift
Julianne Thompson, Director of Sales Development, Drift


How Creative Teams Are Staying Productive in the Hybrid World

Every time you need to think about how to do a job rather than what you’re trying to achieve, there’s a cognitive price. During the COVID-19 pandemic, we’ve gotten better at remote work. But as companies look to make hybrid … read more »


Identity Marketing for Dummies

In today’s business environment, cutting through the noise is more challenging than ever. Identity Marketing For Dummies is your guide to achieving true breakthrough by marketing to an individual’s core attribute: their identity. Hundreds of leading brands use identity marketing … read more »