Resource Library: Marketing General

webcast

How Brands Are Turning Personalization Into A Value Exchange With Customers

Date: Jun 25, 2024 1:00 EDT (10:00PDT)

Speakers:
Leala Shah Crawford, Managing Director, Deloitte Digital
Will Pickard, Senior Manager, Deloitte Digital


research_report

Enterprise Digital Asset Management Platforms: A Marketer’s Guide

Nearly half (45%) of employed Americans believe their company’s process for organizing shared documents and information is “stuck in the dark ages” and needs to be modernized. Read more »


webcast

Building Customer Trust and Loyalty: The Power of Consent-Driven Marketing

Date: Jun 11, 2024 1:00 EDT (10:00PDT)

Speakers:
Param Gopalasamy, Senior Content Marketing Specialist – CIPP/E, CIPP/US, CIPM, OneTrust Consent & Preferences
Devon Ryan, Product Manager – CIPM, CSPO, OneTrust Consent & Preferences


whitepaper

Rules of the Roadmap

Good product development happens when an entire organization works together, combining each team’s skills with deep customer feedback to create a product bigger than the sum of its parts. In this ebook, Airtable’s Product team shares what we’ve learned about … Read more »


whitepaper

The High Price of Bad Data

Your team needs to deliver excellent products: consistently, efficiently, and at speed.  Discover why teams who can trust their data move at a pace beyond the rest. In this ebook, you’ll learn:


research_report

Enterprise SEO Platforms: A Marketer’s Guide

People who come to a website from organic search results have already demonstrated their intent by performing a search. They aren’t just browsing; they’re looking for something. Read more »


webcast

Digital Accessibility as Strategy: A Practical Guide to Building Inclusive Brands

Date: May 30, 2024 1:00 EDT (10:00PDT)

Speakers:
Miryem Samih, Product Marketing Manager, Acquia
Mary Blabaum, Director, Product Design • Shared Services Products, Acquia


research_report

Marketing Attribution and Performance Management Platforms: A Marketer’s Guide

Cutbacks in marketing investments often backfire. They can retard sales velocity, stunt the company’s brand development, jeopardize relations with customers and create opportunities for competitors to gain market share. Read more »


webcast

Data Driven Decisions: The Future of First-Party Data and Why It Will Be Critical

Date: Apr 25, 2024 1:00 EDT (10:00PDT)

Speakers:
Jon Tejeda, Director Of Sales, AtData
Reagan Gordon, Relationship Manager-Marketing Automation, Zirous
Jake Eggers, Marketing Technology-Project Manager, Zirous


research_report

Marketing Work Management Platforms: A Marketer’s Guide

Developments of the past several years have heightened the need for marketing work management platforms, which document and optimize the processes, workflows and projects undertaken by digital marketers. Read more »


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