Resource Library: Marketing General

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Digital Marketing Report Q4 2020: Benchmarks and Insights for 2021

Date: Feb 2, 2021 1:00 EDT (10:00PDT)

Speakers:
Melissa Reilly, Associate Director, Marketing Communications – Media, Merkle
Ryan Gibson, VP Merkle


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Quality CRM Data: The Key to Delivering Great Customer Experiences

In a culture that relies heavily on social media, online reviews, and brand advocacy to gauge product and brand performance, your ability to deliver great customer experiences is key to rising above the competition. Tap the full power of your … read more »


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How to Avoid the Digital Transformation Trap

Date: Jan 28, 2021 1:00 EDT (10:00PDT)

Speakers:
Gene De Libero, Chief Strategy Officer, GeekHive


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How to Build a Marketing System of Record

Date: Jan 20, 2021 1:00 EDT (10:00PDT)

Speakers:
Linnie Ciepielowski, Project Manager, Esri
Melissa Harvey, Senior Product Marketing Manager, Workfront


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Enterprise Customer Data Platforms: A Marketer’s Guide

This report draws from primary and secondary research sources, including interviews with industry leaders, top-level executives at leading Customer Data Platform (CDP) software vendors, and marketers who have CDP software. read more »


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Mayhem in Marketing: How Industry Experts Are Tuning Their Marketing Strategy In Today’s Tumultuous World

Of all the unexpected developments that took place this past year, COVID-19 was clearly the most disruptive, affecting marketing plans of companies large and small. Dependable workhorse tactics such as national conferences are no longer available. At the same time, … read more »


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How to Personalize Cross-Channel Campaigns Using User and Event Data

When building a first-class customer experience, every little detail counts. Leaders like Spotify, Amazon and Netflix have ushered in a new era of convenience and personalization we didn’t know was possible. Now it’s on all brands to live up to … read more »


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The Guide to Marketing Maturity: 3 Levels of Personalization

When building a first-class customer experience, every little detail counts. Leaders like Spotify, Amazon and Netflix have ushered in a new era of convenience and personalization we didn’t know was possible. Now it’s on all brands to live up to … read more »


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Personalization Playbook: Dynamic Content

Every growth marketer knows that personalization is the secret sauce to getting more clicks, conversions and revenue. And yet, personalizing a message to every individual user in your database is more complicated than it should be, depending on the technology … read more »


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5 Privacy Regulations Marketers Need to Know for 2021

Date: Jan 12, 2020 1:00 EDT (10:00PDT)

Speakers:
Parth Trivedi, Marketing Solutions Engineer, OneTrust PreferenceChoice™