Resource Library: Marketing General


Gartner Magic Quadrant for Digital Experience Platforms

The report evaluates 16 vendors across different categories such as cloud, content management, personalization and multi-channel support. We believe it enables you to zero in on the DXP solution that is right for your business. Download the report to receive: … read more »


Nielsen Annual Marketing Report: Era of Adaptation

As marketing and advertising begin to rebound, brands need to be smart about their strategies and tactics to reach audiences whose habits and preferences have shifted. There is no more a one-size-fits-all approach for businesses looking to engage with consumers. … read more »


2020 Hispanic Market Report

In this white paper, you’ll get actionable insights on the overall U.S. Hispanic market. Know more about the spending habits, media and tech behaviors of the Hispanic market, and how they differ from their non-Hispanic neighbors. Get the marketing insights … read more »


Content experience toolkit: 6 Priorities for digital decision-makers in 2021

In 2021 brands will continue to face changes in consumer behaviour,economic outlook, and regulatory environment. These changes can impact the technical infrastructure of your website, the type and mix of marketing activity deployed, and the content you produce. Use this … read more »


Into the Wild – Digital Strategy for CMOs

CMOs have a data problem. Consumers demand an experience tailored to their needs. This requires an understanding of where data is housed within existing systems, how it’s treated across the organization, and appropriately connecting that data to take advantage of … read more »


B2B Marketing Trends Shaping 2021

Date: Mar 30, 2021 1:00 EDT (10:00PDT)

Jordan Speirs, Director, Strategic Partner Marketing Vonage
Kyra Johanson Sr Manager, Product Marketing, Salesforce Pardot


Threat report: How are different industries battling cybercrime?

Web security is quickly emerging as a key competitive differentiator in today’s marketplace. In fact, 73% of leading organizations now view strong cybersecurity as a key contributor to business success. And these days every website is potentially vulnerable to attacks.  Not having a secure website can have … read more »


2021 U.S. Digital Marketing Salary & Job Trends Guide

How much should I earn — or pay? What does it take to get hired — or attract top candidates? What’s impacting hiring and salaries? Conductor’s 2021 U.S. Digital Marketing Salary & Job Trends Guide gives marketers and teams the in-depth … read more »


Optimize your marketing portfolio

One of the challenges that marketers face is how to optimize their investments. With marketing portfolios taking on a more complex form these days, optimization has not only become increasingly important but also harder. There are many things to consider … read more »


A Beginner’s Guide to Omnichannel Marketing using Marketing Automation

As more and more brands turn towards their marketing teams to create personalized user experiences, MoEngage created “A Beginner’s Guide to Omnichannel Marketing using Marketing Automation.” In this guide you’ll learn: What, why, and how of omnichannel marketing Usage of omnichannel … read more »