6 Reasons You Need Marketing Automation
Marketing automation does a lot. It speeds things up. Moves the needle. And galvanizes the sometimes-rocky relationship between sales and marketing. Want to know more? This white paper from Oracle Marketing Cloud reveals the six big things it could do … read more
The Forrester Wave: Journey Orchestration Platforms, Q4 2018
In the era of the customer, understanding omnichannel journeys is critical. But drawing on this insight and delivering personal experiences at scale, across every available touchpoint, is a challenge often kicked into the long grass. If you’ve got the right … read more
Step Up Your Multichannel Marketing Game
Date: Nov 29, 2018 1:00 EDT (10:00PDT)Speakers:
Carl Madaffari, SVP, Technology Practice, Epsilon
Dana Moroze, SVP, Solutions Management, Epsilon
Getting Started with Responsive Search Ads (RSAs)
Date: Dec 6, 2018 1:00 EDT (10:00PDT)Speakers:
Sylvanus Bent, Product Manager, Google
Wes MacLaggan, SVP of Marketing, Marin Software
Tag Auditing Platform Buyer’s Guide: Best Practices for Tag Management and Governance
Date: Nov 8, 2018 1:00 EDT (10:00PDT)Speakers:
Brad Prenger, VP of Partnerships, InfoTrust
Lucas Long, Product Manager, Tag Inspector, InfoTrust
The Open Marketing Cloud: A No-BS Demonstration of Mautic’s Marketing Automation Platform
Date: Oct 18, 2018 1:00 EDT (10:00PDT)Speakers:
Katie Staveley, VP of Marketing, Mautic
Customer Data Challenge: Improve martech efficiency and ROI with unified data
Date: Sep 25, 2018 1:00 EDT (10:00PDT)Speakers:
Matthew Mobley, CTO, Merkle
James McDermott, Co-founder & CEO, Lytics
The New Face of Data-Driven Marketing: A Buyer’s Guide for Today’s Omnichannel Marketer
While the market is ripe with over thousands of martech and adtech options, marketers must ensure they have the right unified data foundation in place to power their marketing ecosystem. A new eBook from Acxiom, “The New Face of Data-Driven … read more
Google Analytics 360: A Buyer’s Guide
Date: Sep 27, 2018 1:00 EDT (10:00PDT)Speakers:
Michael Loban, CMO, InfoTrust
Andy Gibson, Head of Vertical, News and Media, InfoTrust
Marketing to Developers: Proven Strategies for Gaining Trust In A Hard To Reach Market
Software developers wield considerable influence in today’s increasingly tech-focused economy. Marketers who convert devs into advocates for their tool or solution have a lot to gain; however, this segment is notoriously immune to sales tactics, advertisements, and marketing jargon. Breaking … read more
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