Resource Library: Marketing General

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The New Frontier of B2B Marketing: Drive Measurable Results With Performance CTV Advertising

Date: Jul 22, 2021 1:00 EDT (10:00PDT)

Speakers:
Ali Haeri, VP of Marketing at MNTN


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Account-Based Marketing Tools: A Marketer’s Guide

New! MarTech Intelligence Report: Account-Based Marketing Tools: A Marketer’s Guide: A Marketer’s Guide Download Now   MarTech’s all-new publication of the “Account-Based Marketing Tools: A Marketer’s Guide” examines the ABM tools and the considerations involved in implementation. The 46-page report … read more »


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Enterprise Marketing Work Management Platforms: A Marketer’s Guide

New! MarTech Intelligence Report: Enterprise Marketing Work Management Platforms: A Marketer’s Guide Download Now   MarTech’s all-new publication of the “Enterprise Marketing Work Management Platforms” examines the market for marketing work management platforms and the considerations involved in implementation. The … read more »


webcast

The Top 5 Customer Journeys To Keep Them Connected and Coming Back

Date: Jul 20, 2021 1:00 EDT (10:00PDT)

Speakers:
Veda Kumarjiguda, Sr. Product Marketing Manager, Salesforce


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10 Questions to Ask When Hiring an Agency

How do you distinguish a fly-by-night agency from one that’s stood the test of time? It’s easy if you know how to ask the right questions. Within this ebook you’ll learn: What defines a successful campaign How to avoid hidden … read more »


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The 5 Building Blocks of a Successful Digital Marketing Campaign

In this extended edition, updated for 2021, we’ll take a deep dive into the 5 pillars of a successful digital marketing campaign. Search Engine Optimization (SEO) Pay-Per-Click Advertising (PPC) Content Marketing Social Media Web Design Each section will expand on … read more »


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A Collection of CDP Fails: 5 Stories to Learn From

What are the most common CDP pitfalls every organization should avoid? And, how can the CX-focused marketer navigate the complex CDP vendor landscape or get the full value of their current platform? In this white paper from Merkle, are five cases … read more »


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The 2021 State of Marketing Operations

Download BrandMaker’s latest survey on the state of marketing operations in 2021. Learn the challenges that your peers are facing and what they’re doing to meet those challenges to optimize their marketing ROI. Key findings include: Marketing Operations is the … read more »


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The Marketer’s Playbook to Drive Your Digital Strategy in 2021

That’s the mentality we all had in 2020. Living in the moment to tackle the immediate need. For marketers this often meant abandoning broader strategy to handle immediate issues with reduced budget. But 2020 is gone and with-it marketers must … read more »


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7 Steps to Become a Marketing Superhero

BrandMaker’s superhero Skye will introduce you to 7 marketing superpowers that will help you master the challenges of global marketing. Find out how you can manage your marketing operations more efficiently. Gain insights into a 360-degree solution. A comprehensive MRM system … read more »