Resource Library: Marketing General

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2018 Packaging Trends

With the global landscape shifting rapidly to digital, there are many innovation opportunities for senior marketers and designers at consumer packaged goods companies. In order to achieve growth, these companies must stay one step ahead of consumer expectations. Through a … read more »


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Advanced AdWords Strategies to Personalize Experiences and Drive Revenue

Date: Jun 26, 2018 1:00 EDT (10:00PDT)

Speakers:
Aaron Levy, Senior Team Leader, Paid Search, Elite SEM
Blair Symes, Director of Content Marketing, DialogTech


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5 Marketing Predictions for the Next 5 Years

The growth of data has brought us to the tipping point between brand and customer. Before the digital age, the biggest and best brands had just that – a brand, which THEY controlled. Now, a brand is powerful because of … read more »


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The Smart Marketer’s Guide to Finding and Using Customer Insights

From launching new products to building out marketing campaigns, savvy businesses build plans around concrete customer insights. At their core, customer insights meld market research with shopper behavior and customer sentiment around your brand, offering a lens into what makes … read more »


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Account-Based Marketing: The Art of the Start

Avention — now part of Dun & Bradstreet® — recently conducted a survey to learn more about the role data plays in implementing account-based marketing strategies. With responses from more than 100 B2B marketers, it became clear that one of … read more »


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2018 B2B Advertising & Marketing Outlook: Programmatic Takes Hold

Business-to-business marketers have traditionally been slower than their consumer peers to fully adopt programmatic advertising and data-driven marketing technologies. But after playing catch-up, they have now fully embraced automated ad buying, coming up with ways to maximize its impact for … read more »


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Digital Marketing Hiring Guide

Learn to transform your team. Digital transformation presents many challenges for companies, one of which is having the right people in place to turn big transformation goals into reality. This white paper from Aquent will detail what your team needs … read more »


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A Guide to Upgrading Your Growth Marketing Platform

In what industry experts call the “Now Economy,” your marketing stack should be as innovative and agile as your organization in order to grab consumer attention, respond to their needs in real time and win their long-term loyalty. Download this white … read more »


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Unifying Your Search and Social Ad Strategies

Date: May 10, 2018 1:00 EDT (10:00PDT)

Speakers:
Michelle Stinson Ross, Director of Marketing Operations, Apogee Results
Connie Lanter, Customer Success Director, Marin Software


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Customer Data Strategies & Identity Resolution: Best Practices

Date: May 3, 2018 2:00 EDT (11:00PDT)

Speakers:
Ellen Williams, The Data Chick
Bart Lorang, CEO, FullContact