Resource Library: Marketing General

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How to Build a Digital Foundation to Transform Your Customer Experience

Date: May 28, 2020 1:00 EDT (10:00PDT)

Speakers:
Keith Barber, Director of Digital Engagement at Tyson Foods
Paul Lima, Founder and Managing Partner, Lima Consulting Group


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How to Position the Strategic Power of Search in the Boardroom

Search Intelligence is a radar on your entire marketplace, and 90% of CMOs say it helps them make better decisions. Could you be the first to prove the value of search to the C-suite? In this guide, you’ll discover how … read more »


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The Buyers Guide to Marketing Performance Management

It’s time for Marketing to have its own system of record Managing spend in tools built for other departments is frustrating. Planning and reporting is siloed. Teams chase attribution and credit, rather than the big-picture ROI. This all leads to … read more »


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Marketing Operations Tech Stack Essentials

A well-oiled Marketing Operations function helps keep marketing efforts aligned and on track. A well-built Marketing Operations tech stack makes all that possible. Marketing Operations (MOps) has a lot on its plate. As the right arm of the CMO, MOps … read more »


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How Marketing Teams Can Create Order During A Time Of Chaos

Date: May 13, 2020 1:00 EDT (10:00PDT)

Speakers:


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Enterprise Workflow and Project Management Tools: Crucial for Marketers in 2020 and beyond

New! Martech Intelligence Report: Enterprise Workflow and Project Management Tools Platforms: A MarTech Today Research Report Download Now MarTech Today’s all new publication of the “Enterprise Workflow and Project Management Tools” examines the market for workflow and project management tools and … read more »


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Delivering Compelling Experiences to Modern Users

Date: May 7, 2020 1:00 EDT (10:00PDT)

Speakers:
Gregg Shupe Digital Experience Thought Leader Progress Software


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3 Types of Silos Killing Your Marketing Team

Each day, your marketing team is hard at work—checking off social media tasks, building workflows, writing landing pages, creating reports—but it feels like progress toward reaching campaign goals is slow, with some projects stalling out completely. Not only do marketing … read more »


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Multi-Channel Marketing – Maximizing Program Engagement and ROI

Maximize your campaign response rates and ROI with insights from nearly 600 multichannel marketers. Are you using the optimal mix of marketing channels? Most marketers rely on more than one channel to achieve the best possible results from their campaigns. … read more »


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The New Customer Engagement Model: How to Adapt Your Marketing in the Consumer Privacy Era

The rules of marketing continue to change – especially in light of data measures like the CCPA and Apple ITP. Consumers now expect privacy-oriented marketing from all brands. Fail to adjust to their privacy preferences, and you’ll undoubtedly see a … read more »