Resource Library: Marketing General

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Lead a successful digital transformation

91% of organizations are pursuing digitization, yet according to Gartner, only 40% are successfully achieving it. In this eBook, executives at NBCU, Nexstar, Fortune Magazine, and Marketplace share best practices and common pitfalls from their own digital transformation journeys. You’ll … read more »


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4 Ways to Get Started with Agile Marketing

Date: Aug 19, 2020 1:00 EDT (10:00PDT)

Speakers:
Andrea Fryrear, Agile Marketing Coach, Co-Founder AgileSherpas
Melissa Talcott, Studio Manager, Workfront


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Enterprise Customer Data Platforms: A Marketer’s Guide

This report draws from primary and secondary research sources, including interviews with industry leaders, top-level executives at leading Customer Data Platform (CDP) software vendors, and marketers who have CDP software. read more »


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The Marketer’s Playbook to Drive Your Digital Strategy in 2020

Right now, more than ever, the companies that are going to win in 2020 are going to be the ones that understand the importance of tying all of their digital marketing disciplines together. Think about designing a physical store. You … read more »


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Budgeting in a Crisis: How to Steer Your Ship Through the Storm

50% of CMOs don’t understand how their budgets are invested – Gartner With less resources and more financial scrutiny, it’s critical for marketing organizations to have a strong grasp on their budgets. They don’t just show where funds are invested: budgets … read more »


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How You Drive Revenue While Staying True to Your Brand Purpose

Date: Jun 25, 2020 1:00 EDT (10:00PDT)

Speakers:
Sai Koppala, Chief Marketing Officer, SheerID
Lino Reveles Trujillo, Partner Success, Headspace


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How Digital Transformation Empowers Brands To Deliver To Consumers With Urgency

Date: Jun 11, 2020 1:00 EDT (10:00PDT)

Speakers:
Stephen Kaufman, Chief Product Officer, Esko Brand Solutions


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Sonic Branding: Leverage the Power of Audio In Your Marketing Strategy

Date: Jun 9, 2020 1:00 EDT (10:00PDT)

Speakers:
Damian Scragg , General Manager, Veritonic
Colleen Fahey
, US Managing Director, Sixiéme Son
William Agush, Founder and President, Adsonica


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COVID-19 Impact Calculator

COVID-19 is upending consumer behavior. For brands to adapt, Conductor developed this simple calculator to help brands understand the impact of the pandemic on their industry. Enter basic details about your website, you’ll get an estimate of traffic and revenue impact. … read more »


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The Impact of COVID-19 on Marketing

Marketing leaders are trying to figure out what to do. They must decide how to respond to this unprecedented situation, how to make the right budget cuts, how to best help customers in this time of crisis. In this revealing … read more »