Personalization Charticle
Nearly every organization engaging with consumers recognizes the importance of personalized experience. Deloitte Digital’s latest research underscores that personalization has become even more critical and more brands seeing it as a central pillar of their customer strategies. The brands fully embracing personalization … Read more
Salesforce Data Cloud Demystified
Step into the future of customer data management with “Salesforce Data Cloud Demystified” – a new guide from Salesforce MVP Hall of Famer Eliot Harper. This comprehensive ebook unveils the power of Salesforce Data Cloud, a transformative platform that’s revolutionizing … Read more
The 40% Shift: How AI is Radically Reshaping Marketing Budgets
Date: Dec 10, 2024 1:00 EDT (10:00PDT)Speakers:
Chris Connell
Chief Growth Officer, We Brand
The Ultimate Consent Strategy for Maximizing Customer Opt-Ins
Date: Oct 24, 2024 1:00 EDT (10:00PDT)Speakers:
Param Gopalasamy,
Content Marketing Specialist, OneTrust
The Marketing Automation Quickstart Guide
Want to reach your target audience in a more personalized way in less time? Download the Marketing Automation Quickstart Guide today to:
Unlocking Customer Lifetime Value: Data Strategies and Technologies
Date: Jul 31, 2024 1:00 EDT (10:00PDT)Speakers:
Bill Sears,
GVP Solution Strategy, Zeta GlobalRoman Gun,
VP, Product, Zeta Global
Jim Warner,
Field CTO for Advertising and Media, Snowflake Patrick Patel, Software Engineer, Hakkoda
Cross-platform measurement: Playbook 2024
Dive into the world of brand lift and learn why it’s crucial for your marketing success. This playbook provides you with expert insights and best practices from industry leaders. From setting clear campaign goals to ensuring trackability of your media … Read more
How Brands Are Turning Personalization Into A Value Exchange With Customers
Date: Jun 25, 2024 1:00 EDT (10:00PDT)Speakers:
Leala Shah Crawford,
Managing Director, Deloitte DigitalWill Pickard,
Senior Manager, Deloitte Digital
Enterprise Digital Asset Management Platforms: A Marketer’s Guide
Nearly half (45%) of employed Americans believe their company’s process for organizing shared documents and information is “stuck in the dark ages” and needs to be modernized. Read more
Building Customer Trust and Loyalty: The Power of Consent-Driven Marketing
Date: Jun 11, 2024 1:00 EDT (10:00PDT)Speakers:
Param Gopalasamy,
Senior Content Marketing Specialist – CIPP/E, CIPP/US, CIPM, OneTrust Consent & PreferencesDevon Ryan,
Product Manager – CIPM, CSPO, OneTrust Consent & Preferences