Resource Library: eCommerce

webcast

How to Build a Digital Foundation to Transform Your Customer Experience

Date: May 28, 2020 1:00 EDT (10:00PDT)

Speakers:
Keith Barber, Director of Digital Engagement at Tyson Foods
Paul Lima, Founder and Managing Partner, Lima Consulting Group


webcast

Making Sense of 2020: New Marketing Priorities & Opportunities amidst the Chaos

Date: Apr 14, 2020 1:00 EDT (10:00PDT)

Speakers:
Jim Sterne, Founder, Marketing Analytics Summit & Director Emeritus, Digital Analytics Association
Erica Seidel, Executive Recruiter & Founder, The Connective Good
Linh Ho, CMO, conDati


whitepaper

The Three E’s of Co-op Fund Management

Of the $70 billion in annual co-op advertising dollars available, according to BrandMuscle, half goes unclaimed. Every year, $35 billion is left on the table. One of the reasons for this phenomena, is that the guidelines put in place by … read more »


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How Marketers Can Create a Smooth Customer Experience in 2020

We operate in a world where customer expectations for brands are high. Customers want consistent messaging, information, and service when they interact with a brand. They may not know, and certainly don’t care, if they’re receiving information from a marketing … read more »


webcast

The State of Retail Media: Learnings from 100 Retail Brand Executives

Date: Jan 16, 2020 1:00 EDT (10:00PDT)

Speakers:
Ginny Marvin, Editor-in-Chief, Third Door Media
Andreas Reiffen, CEO, Crealytics


whitepaper

Location-Based Marketing FAQs

In this whitepaper, Reveal Mobile answers a comprehensive list of the most frequently asked questions about location-based marketing. You will find an overview, use cases, examples of how location- based marketing works, as well as answers regarding campaign delivery and … read more »


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Adapting digital marketing for real-world results

Digital marketing’s playbook for ecommerce is established and effective. However, online advertising isn’t as effective for brick-and-mortar businesses. Understanding customer behavior is the key difference. In this guide from Zenreach, they explain how to use the in-store data you’re already … read more »


whitepaper

7 Simple Steps to Significantly Improve the User Experience (UX) on Your Website or App

This white paper from Decibel outlines a simple, repeatable, seven-step process for improving user experiences on your website or app. By reading and sharing this methodology with your team, you’ll understand exactly how to wield the latest technologies in the … read more »


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Understanding the 4 Types of Online Consumers

In this white paper from Influential, you’ll learn about the 4 different types of online customers and how their behavior can inform your marketing strategy.


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Referral Success in the Sport & Fitness Sector

Sport, perhaps more than any other sector, has the power to bring people together for a shared interest. This is even more true now, given marketing has evolved towards building deeper and more personal connections with customers. Making referral marketing … read more »