Evolve Now To Personalization 2.0: Individualization
To meet customer expectations of rich, relevant experiences, digital business professionals must help their firms evolve their personalization strategy from segmentation to individualization. The good news: Customers are willing to share personal information with firms in exchange for more valuable … read more
Knowing What Works for Growing Sales Faster: A Retail Marketer’s Guide
As marketers, we need to grow sales to be truly regarded as successful. Knowing which tactics are moving the sales needle is the tricky part. Additionally, to keep and increase the marketing budget, we must also convince management that our … read more
Shop ‘til You Click: Creating Shopping Campaigns at Scale
Date: Feb 22, 2018 1:00 EDT (10:00PDT)Speakers:
Ginny Marvin, Associate Editor, Third Door Media
Brian Roizen, Co-founder and Chief Architect, Feedonomics
Patrick Hutchinson, Product Marketing Manager, Marin Software
How Amazon Dominates the Competitive Search Landscape
This report from Adthena reveals the extent to which Amazon have been capturing text ad clickshare in major retail categories. Analysis of consumer electronics, and department store retail categories in the US and UK, suggests that Amazon’s paid search adspend … read more
From Finger to Foot Traffic
According to an Adlucent survey, 70% of shoppers are multi-channel consumers—purchasing products using a combination of online and in-store shopping. Is your digital strategy reaching the omnichannel consumer? Just in time for the holidays, take a look Adlucent’s latest white … read more
How to Launch a Successful Refer-a-Friend Program
Launching a successful referral progamm is not as easy as it first sounds. This is a practical guide to help you think through everything that you need to in order to launch a referral program. It includes pragmatic advice on: … read more
Split Testing with Google Shopping
Many retailers and marketers want to review the performance of their Google Shopping campaigns with split testing, whether it’s to establish if a tool will offer more efficiency than manual implementation, or to compare two tools against each other. However, … read more
Holiday Retail Search Strategies 2017:
What worked, what didn’t
Date: Jan 18, 2018 1:00 EDT (10:00PDT)
Speakers:
Brad Geddes,
Co-founder, Adalysis
Ginny Marvin, Associate Editor, Third Door Media
Aaron Levy, Senior Team Leader, Paid Search, Elite SEM
Elizabeth Marsten,
Senior Director, e-Commerce Growth Services, CommerceHub
The Definitive Guide to B2B Reviews: Everything you need to know to launch a 5-star review program
Technology buyers are doing more independent research than ever before, and they are turning to their peers in record numbers — Demand Gen Report found that 84% of B2B buyers seek input from peers and existing users during the purchasing … read more
Live Chat Best Practices for Conversion Rate Optimization
Date: Oct 12, 2017 1:00 EDT (10:00PDT)Speakers:
Brian Massey,Managing Partner, Conversion Sciences
Paul LaRochelle, SVP of Business Development, MarketLinc
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