Resource Library: eCommerce

webcast

Live Chat Best Practices for Conversion Rate Optimization

Date: Sep 19, 2017 1:00 EDT (10:00PDT)

Speakers:
Justin King, Partner, B2X Partners
Paul LaRochelle, SVP of Business Development, MarketLinc


webcast

Mobile Marketing vs. In-Store Sales: Help! What’s the Correlation?

Date: Jun 6, 2017 1:00 EDT (10:00PDT)

Speakers:
Greg Sterling, VP of Strategy and Insights, Local Search Association
Ryan Weisert, Director of Client Success, MomentFeed


webcast

New RLSA Strategies for Search Marketers

Date: May 25, 2017 1:00 EDT (10:00PDT)

Speakers:
Kirk Williams, Owner, ZATO Marketing
Alex Dao, Head of Search Sales, Criteo


whitepaper

The Value of a Happy Customer

Brands should mind the gap—the gap between what the customer wants and how the business aligns to meet those expectations. In this whitepaper, we’ll explore how to bridge that gap and explain what goes into building a great digital customer … read more »


webcast

Track, Qualify & Convert Your Leads: Using call and SMS data to drive new customers

Date: May 18, 2017 1:00 EDT (10:00PDT)

Speakers:
Michael Boland, Chief Analyst, BIA/Kelsey
Mark Sullivan, Director of Demand Generation, CallRail


whitepaper

3 Steps To Perfecting One-To-One Customer Segmentation

In retail, customer segmentation is a basic building block of personalization. Dividing shoppers into groups that share demographics, purchase histories, social networks, onsite behaviors, or any number of other characteristics allows retailers to target these groups with highly relevant communications, … read more »


whitepaper

Guide to Review Response

There are many reasons why a customer may choose to share their local experience with other customers on social review channels. Brands should be paying close attention to these reasons, aligning their response strategies to review sentiment in order to … read more »


webcast

The Value of a Happy Customer: Action steps to a great customer experience

Date: Mar 28, 2017 1:00 EDT (10:00PDT)

Speakers:
Christine Crandell, President, New Business Strategies
Dayle Hall, VP, Marketing, Lithium


webcast

The BI Wish List: 5 Hottest Trends in Advanced Analytics

Date: Apr 27, 2017 1:00 EDT (10:00PDT)

Speakers:
Lee Isensee, Marketing Data Expert
Bill Blais, Senior Data & Analytics Architect, Tallan


whitepaper

Shopping Cart Abandonments: An $18B Opportunity

Download this free eBook and learn to how to dramatically reduce shopping cart abandonments, improve customer experience, maximize conversions and drive more revenues. What’s inside? Valuable insights as to the main causes of cart abandonment Powerful and proven strategies to … read more »