Resource Library: eCommerce

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Lights, Camera, Action – How to create, distribute and manage video content to drive ecommerce

Over the years, video has undeniably became the most popular and engaging form of online consumer content. With video dominating the web, brands are now more capable of delivering life-like experiences to their audience and increasing sales. This whitepaper will … read more »


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Give Your Retail Marketing the Red Carpet Makeover: A How-To Guide

The retail industry is in constant motion. New trends, new designs, new buying habits. Marketers have to keep up, even stay ahead, while simplifying and personalizing the customer experience. Luckily for marketers, most consumers (75%) are itching for a more … read more »


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An E-Holiday Like No Other

This Christmas will be a bit different from what we’re used to. But what won’t change, however, is the Holiday Season race – people are still expecting customary discounts and are searching for them online more actively than ever before. … read more »


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The PIM Fantastic Four: Keys to Unlocking Growth

In the battle to grow your business, the key to victory is providing a top-notch product experience to each and every customer you serve — but challenges lurk around every corner, and every little advantage you can muster matters. From slow … read more »


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Unlock Business Growth With Compelling Product Experiences

Date: Sep 22, 2020 1:00 EDT (10:00PDT)

Speakers:
John Evans, Senior Director of Marketing, Akeneo


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Put Identity Marketing In the Center of Your Personalization Initiatives

In March 2020, in this commissioned study conducted by Forrester Consulting on behalf of SheerID, current approaches to personalization in the industries of retail, travel and hospitality, software and subscriptions, and retail banking were evaluated. Forrester conducted an online survey … read more »


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4 Customer Acquisition Strategies for the Next Normal

In many parts of the country, “stay safer at home” orders remain in effect and consumers are getting used to a new way of doing business, from opting for curbside pickup to increasing their online shopping. Even as the country … read more »


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How to Build a Digital Foundation to Transform Your Customer Experience

Date: May 28, 2020 1:00 EDT (10:00PDT)

Speakers:
Keith Barber, Director of Digital Engagement at Tyson Foods
Paul Lima, Founder and Managing Partner, Lima Consulting Group


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Making Sense of 2020: New Marketing Priorities & Opportunities amidst the Chaos

Date: Apr 14, 2020 1:00 EDT (10:00PDT)

Speakers:
Jim Sterne, Founder, Marketing Analytics Summit & Director Emeritus, Digital Analytics Association
Erica Seidel, Executive Recruiter & Founder, The Connective Good
Linh Ho, CMO, conDati


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The Three E’s of Co-op Fund Management

Of the $70 billion in annual co-op advertising dollars available, according to BrandMuscle, half goes unclaimed. Every year, $35 billion is left on the table. One of the reasons for this phenomena, is that the guidelines put in place by … read more »