Mobile Marketing vs. In-Store Sales: Help! What’s the Correlation?
Date: Jun 6, 2017 1:00 EST (10:00PST)Speakers:
Greg Sterling, VP of Strategy and Insights, Local Search Association
Ryan Weisert, Director of Client Success, MomentFeed
New RLSA Strategies for Search Marketers
Date: May 25, 2017 1:00 EST (10:00PST)Speakers:
Kirk Williams, Owner, ZATO Marketing
Alex Dao, Head of Search Sales, Criteo
The Value of a Happy Customer
Brands should mind the gap—the gap between what the customer wants and how the business aligns to meet those expectations. In this whitepaper, we’ll explore how to bridge that gap and explain what goes into building a great digital customer … read more
Track, Qualify & Convert Your Leads: Using call and SMS data to drive new customers
Date: May 18, 2017 1:00 EST (10:00PST)Speakers:
Michael Boland, Chief Analyst, BIA/Kelsey
Mark Sullivan, Director of Demand Generation, CallRail
3 Steps To Perfecting One-To-One Customer Segmentation
In retail, customer segmentation is a basic building block of personalization. Dividing shoppers into groups that share demographics, purchase histories, social networks, onsite behaviors, or any number of other characteristics allows retailers to target these groups with highly relevant communications, … read more
Guide to Review Response
There are many reasons why a customer may choose to share their local experience with other customers on social review channels. Brands should be paying close attention to these reasons, aligning their response strategies to review sentiment in order to … read more
The Value of a Happy Customer: Action steps to a great customer experience
Date: Mar 28, 2017 1:00 EST (10:00PST)Speakers:
Christine Crandell, President, New Business Strategies
Dayle Hall, VP, Marketing, Lithium
The BI Wish List: 5 Hottest Trends in Advanced Analytics
Date: Apr 27, 2017 1:00 EST (10:00PST)Speakers:
Lee Isensee, Marketing Data Expert
Bill Blais, Senior Data & Analytics Architect, Tallan
Shopping Cart Abandonments: An $18B Opportunity
Download this free eBook and learn to how to dramatically reduce shopping cart abandonments, improve customer experience, maximize conversions and drive more revenues. What’s inside? Valuable insights as to the main causes of cart abandonment Powerful and proven strategies to … read more
Picking a Personalization Vendor: A Toolkit for eCommerce Leaders
Finding the right personalization vendor can be a major challenge, but it won’t be if you know exactly which questions to ask. In our latest free ebook, you’ll learn everything you need to choose a personalization vendor that can deliver … read more
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