Resource Library: eCommerce

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RetailX Germany 2021 Ecommerce Region Report

2020 brought a lot of change and accelerated digital transformation initiatives for Ecommerce businesses across Europe, especially in Germany. You may be wondering how to adapt your marketing in Germany today. If that’s the case read the “Germany 2021 Ecommerce … read more »


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The 4 Steps to a Successful Digital Transformation

Going digital is a concept for marketers that has been in progress for years now. From email to the growing presence of ecommerce and mobile usage, the growth of digital channels has been steady—and in some cases exponential. The pandemic … read more »


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Personalization For Dummies

Adding a “personal touch” to marketing efforts is not a new concept. However, understanding what personalization actually means and how brands can incorporate it into their marketing strategies is a different story. With the introduction of more advanced technology and … read more »


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Use the Power of AI to Deliver An Extraordinary Customer Experience

Date: Aug 17, 2021 1:00 EDT (10:00PDT)

Speakers:
Annette Franz CEO of CX Journey Inc.
Steve Zisk Senior Product Marketing Manager Redpoint Global


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Level Up Your Customer Experience By Building a Winning Martech Stack

Date: Jul 27, 2021 1:00 EDT (10:00PDT)

Speakers:
Justin DeBrabant, Head of Product at ActionIQ
Carly French, Marketing Technology Strategy Consultant at Merkle


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This Time It’s Personal: The Enterprise Guide to Personalization at Scale

Customers want to feel like brands know who they are and expect brands to deliver a personalized experience that’s unique to them. Beyond customer expectations, there’s business incentive: when 50% of revenue for most brands comes from the top 10% … read more »


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Guide to Conversion Rate Optimization for Ecommerce

In Bidnamic’s “Advanced techniques for driving conversions in Google Shopping campaigns” you’ll learn about: Ecommerce conversion rate benchmarks, including standard, poor and successful conversion rates for the top 10 verticals online Overcoming barriers in the customer journey Delivering more compelling … read more »


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Website Engagement in a Changed World

Engage and connect site visitors through personalized content. Businesses tend to struggle with personalization because they may not know who is visiting their site. Fortunately, businesses can personalize a website experience without relying on personal information. Highlights from SoloSegment’s B2B … read more »


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How successful retailers optimize their Google Shopping campaigns

This playbook from Bidnamic explores how top retailers have leveraged the rise of Google Shopping in search marketing, driving increased online sales and profits. You’ll learn about: The input metrics used by campaign managers to beat the competition The latest … read more »


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Converting with Conversational AI

Reactive, one-size-fits-all marketing is a thing of the past. With conversational AI, you can offer a more friendly, personalized experience and turn your website visitors into revenue. Read this ebook from Ada to discover 5 ways you can use conversational … read more »