RetailX Germany 2021 Ecommerce Region Report
2020 brought a lot of change and accelerated digital transformation initiatives for Ecommerce businesses across Europe, especially in Germany. You may be wondering how to adapt your marketing in Germany today. If that’s the case read the “Germany 2021 Ecommerce … read more
The 4 Steps to a Successful Digital Transformation
Going digital is a concept for marketers that has been in progress for years now. From email to the growing presence of ecommerce and mobile usage, the growth of digital channels has been steady—and in some cases exponential. The pandemic … read more
Personalization For Dummies
Adding a “personal touch” to marketing efforts is not a new concept. However, understanding what personalization actually means and how brands can incorporate it into their marketing strategies is a different story. With the introduction of more advanced technology and … read more
Use the Power of AI to Deliver An Extraordinary Customer Experience
Date: Aug 17, 2021 1:00 EDT (10:00PDT)Speakers:
Annette Franz
CEO of CX Journey Inc.Steve Zisk
Senior Product Marketing Manager Redpoint Global
Level Up Your Customer Experience By Building a Winning Martech Stack
Date: Jul 27, 2021 1:00 EDT (10:00PDT)Speakers:
Justin DeBrabant,
Head of Product at ActionIQ
Carly French,
Marketing Technology Strategy Consultant at Merkle
This Time It’s Personal: The Enterprise Guide to Personalization at Scale
Customers want to feel like brands know who they are and expect brands to deliver a personalized experience that’s unique to them. Beyond customer expectations, there’s business incentive: when 50% of revenue for most brands comes from the top 10% … read more
Guide to Conversion Rate Optimization for Ecommerce
In Bidnamic’s “Advanced techniques for driving conversions in Google Shopping campaigns” you’ll learn about: Ecommerce conversion rate benchmarks, including standard, poor and successful conversion rates for the top 10 verticals online Overcoming barriers in the customer journey Delivering more compelling … read more
Website Engagement in a Changed World
Engage and connect site visitors through personalized content. Businesses tend to struggle with personalization because they may not know who is visiting their site. Fortunately, businesses can personalize a website experience without relying on personal information. Highlights from SoloSegment’s B2B … read more
How successful retailers optimize their Google Shopping campaigns
This playbook from Bidnamic explores how top retailers have leveraged the rise of Google Shopping in search marketing, driving increased online sales and profits. You’ll learn about: The input metrics used by campaign managers to beat the competition The latest … read more
Converting with Conversational AI
Reactive, one-size-fits-all marketing is a thing of the past. With conversational AI, you can offer a more friendly, personalized experience and turn your website visitors into revenue. Read this ebook from Ada to discover 5 ways you can use conversational … read more
