Resource Library: eCommerce

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Blueprints For Deep Personalization

Focusing on your customers’ specific likes and preferences shows that your brand is interested in them and this interest is likely to be reciprocated if done right. To help your brand with its personalization strategy Magnolia has laid out five personalization … read more »


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Match Customers with the Products They are Searching For

More than 30% of site visitors use the internal site search bar to find the products they’re looking for. However, most merchants’ site search tools fail to deliver relevant, meaningful results. A good site search experience incorporates autocomplete, relevant recommendations, … read more »


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Why Do I Need Site Search?

Did you know that 5-25% of all your site visitors use your Site Search bar? Did you know that Site Search visitors are more likely to make a purchase “today” vs. a non-Site Search visitor aka “browser”? Site Search is … read more »


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Enterprise Digital Experience Platforms: A Marketer’s Guide

Enterprise Digital Experience Platforms: A Marketer’s Guide New! MarTech Intelligence Report: Learn more about digital experience platforms – what the capabilities are, and how they can help marketers drive more revenue.  This report examines the current market for enterprise digital … read more »


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Conquering The Customer Journey

Each stage of the customer journey is a chance for your brand to make an impression. Make the right moves and chances are you’ll end up with the new customers you’re looking for. This white paper highlights how to optimize … read more »


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It’s Now or Never: Prioritize Your Customer’s Digital Experiences in 2022

Date: Jan 17, 2022 1:00 EDT (10:00PDT)

Speakers:
Tom Bianchi, VP Marketing EMEA, Acquia
Jake Athey, VP Marketing & Customer Experience, Widen, An Acquia Company


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The True Cost of your Technology Choices

Customer experience (CX) has fast become a top priority for businesses. It’s a crucial time to invest in customer experience. Winning on CX requires a shift to a customer-centric operating model that can keep pace with change. Download ActionIQ’s “The … read more »


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5 Strategies for Experiential Commerce

Your customers have unlimited options at their fingertips, with vast amounts of content to help them make informed buying choices available across channels. With content guiding them to compare different products, reviews and prices, often their journey does not start … read more »


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Reinventing the Digital Commerce Experience: From Transactions to Relationships

With in-person experiences all but eliminated, brands have had to shift to online commerce and focus on building and deepening relationships with customers. The key to this is creating engaging digital commerce experiences that are convenient and personalized, which requires … read more »


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Avoid an Identity Crisis: Know Your Customers, Post Third-Party Cookies

Date: Jan 11, 2022 1:00 EDT (10:00PDT)

Speakers:
Steve Zisk, Senior Product Marketing Manager, Redpoint Global
Kris Tomes, VP of Engineering, Data Management Redpoint Global