Resource Library: eCommerce

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Adapting digital marketing for real-world results

Digital marketing’s playbook for ecommerce is established and effective. However, online advertising isn’t as effective for brick-and-mortar businesses. Understanding customer behavior is the key difference. In this guide from Zenreach, they explain how to use the in-store data you’re already … read more »


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7 Simple Steps to Significantly Improve the User Experience (UX) on Your Website or App

This white paper from Decibel outlines a simple, repeatable, seven-step process for improving user experiences on your website or app. By reading and sharing this methodology with your team, you’ll understand exactly how to wield the latest technologies in the … read more »


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Understanding the 4 Types of Online Consumers

In this white paper from Influential, you’ll learn about the 4 different types of online customers and how their behavior can inform your marketing strategy.


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Referral Success in the Sport & Fitness Sector

Sport, perhaps more than any other sector, has the power to bring people together for a shared interest. This is even more true now, given marketing has evolved towards building deeper and more personal connections with customers. Making referral marketing … read more »


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Customer Loyalty in E-Commerce

It costs 500% more to acquire a customer than to retain one. Yet only 18% of companies today focus on retention. Why? This e-book from Exponea will explain why, despite knowing the importance of retention, so many companies continue to … read more »


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Omnichannel eBook: Stop Advertising To Your Customers

What will you learn? As the number of marketing channels grow, campaigns must become more effective at engaging and converting. This guide from Exponea will discuss the right tools and processes to help automate your marketing efforts in order to … read more »


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How Voice Search Changes Everything

Voice search and voice-powered experiences are two of today’s hottest topics — and for good reason. They are shaping the emerging customer experience, and will have a direct impact on businesses of every kind. Download and discover: What the big … read more »


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The New Rules to Win Customer Loyalty and Increase Online Sales

Date: Apr 11, 2019 1:00 EDT (10:00PDT)

Speakers:
Andrew Waber, Data Insights & Media Relations Manager, Salsify


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Build Brand Authenticity Using Customer Generated Content

Date: Apr 9, 2019 1:00 EDT (10:00PDT)

Speakers:
Daniel Lemin, Author and Co-founder, Selectivor
Dylan Hoeffler, Senior Product Marketing Manager, Bazaarvoice


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What Customers Expect in the Age of AI

Even though 80% of businesses already use or plan to use chatbots by 2020, over half of consumers believe the future should entail a combination of human and automated interactions. ‍ Especially when it comes to big purchase decisions like … read more »