Reputation Management For Healthcare Organizations
91% of 18-34 year olds trust online reviews as much as they trust personal recommendations. Whether a patient seeks a new healthcare plan, doctor, specialist, pharmacy, facility, or service, a majority of consumers today begin their search online. Discover what … read more
The Retail Renaissance Report, USA Edition: 4 Keys to Predicting Online & In-Store Demand Across Global Markets
E-commerce adoption in the US jumped ten years ahead in 90 days in the early months of the Covid-19 pandemic, according to a McKinsey report. Change has become the norm in retail. So how do you prepare for it, especially … read more
How A Composable DXP Helps Brands Create Limitless Digital Experiences
For most brands, delivering consistent, personalized experiences across online channels is both critical and challenging. But today’s accelerated development and digital transformation timelines add even more complexity.Leveraging a digital experience platform (DXP) to assemble the right experiences for your customers … read more
A Proven Process for Creating eCommerce Content at Scale
Content marketing is one of the most cost-effective ways to reach your target audience. Unfortunately, from SEO considerations to managing writers, creating great eCommerce content is challenging. Doing it at scale is even harder since It’s difficult to consistently produce … read more
The E-Commerce SEO Playbook
E-Commerce websites – especially those with extensive catalogs of products – are among the most rewarding and challenging projects for an SEO professional. The job means scaling improvements and optimizations across product listings, ensuring all of the products and categories … read more
Get More Action – Conversion Rate Optimization (CRO) Checklist
Whereoware’s CRO Checklist will help you identify opportunities to reduce friction, increase persuasion, and get more customers to take action (like buying, downloading, or filling out forms to completion). Put an end to website underperformance with this comprehensive checklist! Did you … read more
2022 Gartner® Magic Quadrant™ for DXP
Acquia has been named a Leader in the 2022 Gartner® Magic Quadrant™ for DXP. The report evaluated Acquia and 15 other DXP vendors across different diverse categories and can serve as a resource to help you to zero in on … read more
Evolution of Commerce: Unlocking Improved Shopper Experiences
Throughout 2021, executives have expressed a heightened sense of urgency in upgrading eCommerce systems. Many organizations, from large to small were caught flat-footed during the pandemic with prior generation solutions in place. BWG Connect, TA Digital, Acquia & commerce tools … read more
The Three Types of Machine Learning & Their Uses in Marketing
There’s lots of buzz around Artificial Intelligence (AI), but the noise has contributed to a very fuzzy concept for marketers. Despite AI’s proven ability to increase campaign performance and create uplift, many marketers still lack a general understanding of what … read more
The End of A/B
Marketers recognize that personalization drives campaign performance and uplift, but the most common way marketers are achieving this is through A/B testing. A/B testing allows you to find the best market approach for customer segments, but segmentation is all about … read more