Resource Library: Social Media

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Mastering the Art of B2B Social Media

75% of B2B buyers consult social media before making purchasing decisions. Today more than ever, social media has become the B2B Marketers tool of choice for generating awareness, driving demand and communicating with their audiences. Its ability to impact the … read more »


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The State of B2B Social Media Marketing

To understand the true value of social media for today’s B2B organizations, Oktopost talked to CMOs at a wide range of companies across the globe. The results of Oktopost’s survey shines a light into the state of B2B social media marketing today, … read more »


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The Social Media ROI Playbook: Driving Growth with Social

With over 4 billion social media users worldwide, every minute 350,000 tweets are sent, 4,100 clicks on sponsored Instagram posts, 21 million snaps created, and 694,000 videos viewed on TikTok. This makes social media a goldmine, full of data that … read more »


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Agency Guide: Turn your social platform into a profit engine

Unlock new revenue streams with these social media services As a result of the pandemic, brands have been relying on agencies more than ever to help navigate the rapid shift in online consumer habits. While marketing spend is predicted to … read more »


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5 Ways to Maximize Campaign ROI Through Social and Media Insights

Date: Aug 26, 2021 1:00 EDT (10:00PDT)

Speakers:
Harvey Ranola, Global Head of Media Intelligence, NetBase Quid
Michael Seymour, Global Director of Market Research, NetBase Quid


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Global Social Media Advertising Trends Among Retailers in 2021

Smartly.io surveyed global retail brands to learn how they approach their social advertising strategies in 2021. This report helps brands plan their social media advertising strategies in the ever-changing landscape. After reading this eBook you’ll learn how retail brands: Approach … read more »


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Research Guide on Retargeting in 2020–Key Insights to Help You Succeed

Retargeting is an ideal strategy for creating brand familiarity and providing numerous opportunities to re-engage the prospect. Your brand may already be engaged in some forms of retargeting, but it can be difficult to manage and track different campaigns simultaneously, … read more »


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Using Online Communities to Inspire Brand Loyalty

It’s never been easier for consumers to opt-out of marketing communications. Pop-up blockers, ad-free subscription services, and auto-sorting inboxes form an impenetrable barrier between brands and their customer base. Leaving online content and word-of-mouth (WOM) recommendations as the last major … read more »


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Determining the Right Influencer for Your Campaign

While many industry experts consider influencer marketing the next natural evolution from traditional outreach and link-building strategies, influencer marketing is actually closely related to word-of-mouth promotions. This white paper from CopyPress explores: What influencer marketing is Knowing your three types … read more »


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Five Ways to Identify Online Bots

With the growing presence of online bots, now more than ever it’s important to understand what they are, what they can do, and how to identify them. This white paper details the bot landscape, their capabilities, potential impact, and then … read more »