Driving TikTok ad effectiveness
With so many brands competing for attention on TikTok, winning the “dance battle” for consumer engagement is harder than ever. If you’re looking to connect with a large, engaged audience, TikTok is the place to be. With 1B+ active users … Read more
Assessing Ad Impact In Social Media
Social media advertising has never been more common, more important, or more challenging. As part of our ongoing analyses on advertising effectiveness benchmarks, we’ve released a report showcasing the unique impacts of social media ads. This report shows marketers how … Read more
Analyze Social Media and Consumer Behavior for the Greater Good
Date: Jan 18, 2023 1:00 EDT (10:00PDT)Speakers:
Nicole Olynk Widmar,
Professor, Associate Head and Graduate Program Chair at Purdue UniversityJinho Jung,
Research Associate at Purdue UniversityHarvey Rañola,
Global Head of Media Intelligence, NetBase Quid
The B2B Social Marketer’s Guide to Connected TV
Connected TV can’t be called a social platform, but like social, it is becoming a key performance channel—especially among B2B businesses looking to differentiate themselves from their competition. And the good news is, for you as an expert social marketer, … Read more
TikTok is all that… and a bag of clips. Insights into the TikTok audience
Every marketer needs a POV on TikTok. Its users are highly engaged and overwhelmingly receptive to advertising. But do TikTok ads have an impact on the path to purchase? DISQO got the answers from thousands of consumers and the results … Read more
Unlock the Power of TikTok for Your Social Strategy
Date: Aug 11, 2022 1:00 EDT (10:00PDT)Speakers:
Mike Baglietto,
Global Head of Market Insights at NetBase Quid
Benchmark Your Social Media Performance For a Competitive Edge
Date: Jun 9, 2022 1:00 EDT (10:00PDT)Speakers:
Seth Bridges,
Founder, Head of Product & Marketing at Rival IQMike Baglietto,
Global Head of Market Insights at NetBase Quid
The State of Influencer Pricing
Pricing has always been a complex and nuanced topic for influencer marketing. We’re not here to say that influencer pricing should be 100% standardized because we don’t think that’s the answer—more transparency and conversation are.This report from Fohr features an open … Read more
How to Measure Influencer Performance
The influencer and ambassador marketing industry matured in incredible ways over the past couple of years. Budgets are more available. Work is more consistent. Brands and influencers operate with less transactional mentality and more focus on deepening relationships. However, measurement … Read more
Reputation Management For Healthcare Organizations
91% of 18-34 year olds trust online reviews as much as they trust personal recommendations. Whether a patient seeks a new healthcare plan, doctor, specialist, pharmacy, facility, or service, a majority of consumers today begin their search online. Discover what … Read more
