Integrating Mobile Into the Marketing Mix

Mobile marketing. It’s been talked about for some time now, but with the increasing growth in mobile devices like the iPhone, marketers need to pay attention. Mobile marketing presents huge opportunity — but it can also be a challenge for any marketing campaign. How do you successfully integrate mobile into the current marketing mix? And how do you measure success?

On August 11, Search Marketing Now will feature two mobile marketing experts — Greg Sterling, industry analyst, and Cindy Krum, CEO of Rank-Mobile. Greg will set the stage with a look at what’s going on in mobile, and what current growth forecasts predict. Cindy will provide a hands-on look at how marketers can integrate mobile marketing into the overall brand marketing strategy.

Integrating Mobile Marketing into a Large-Scale Marketing Campaign
Tuesday, August 11 – 1 PM EDT

Greg Sterling, Sterling Market Intelligence
Cindy Krum, CEO, Rank-Mobile

Register now – on the web or from your mobile device!

© 2024 Third Door Media, Inc. All rights reserved.

Third Door Media, Inc. is a publisher and marketing solutions provider incorporated in Delaware, USA, with an address 88 Schoolhouse Road, PO Box 3103, Edgartown, MA 02539. Third Door Media operates business-to-business media properties and produces events. It is the publisher of Digital Marketing Depot the leading resource center for digital marketing strategies and tactics.