SMX News – Conferences and a Travel Webcast

From our sister company, Search Marketing Expo, here’s some news about upcoming conferences in the SMX series (and one of our upcoming webcasts :-))

We heard from several people last night that the early bird registration for Search Marketing Expo – SMX Local & Mobile snuck up on them. Spotting what may be a trend, we’re extending the early bird rate until close of business on Friday. Register now for only $995! You’ll save $200.

Local and mobile search are two of the hottest topics in interactive marketing today. And SMX Local & Mobile is the only event dedicated to sharing the strategies and tactics that search marketers and their managers need to know to take advantage of the opportunity. Check out the full agenda here and the descriptions of these featured sessions:

  • The Future of LoMo: When Technologies Collide
  • Understanding Intent: What Local/Mobile Searchers Want
  • Mobile Search: Beyond 10 Blue Links
  • SEO Best Practices for Local Search
  • Advertising Options for Local Search

SMX Local & Mobile keynote speaker is Peter Horan, one of the sharpest and most experienced minds in interactive media and marketing. Peter is CEO of IAC Media & Advertising, where he’s responsible for the strategic growth of the IAC’s Media & Advertising businesses including Ask.com and Citysearch — both significant players in local search.

Don’t miss the only show focusing 100% on local and mobile search – SMX Local & Mobile, October 1-2 in Denver. Register today and save $200.

SMX Social Media: Focus On Tactics

We got a question this week about SMX Social Media, which will be held October 15-16 in New York City. The writer wanted to know if the conference “addresses the concepts and practices of social media as marketing channels.”

Danny Sullivan, who is co-chairing the conference, answered this way: “I think you’re asking, is this meant to get you thinking about social media or actually diving in on tactics you can use. It’s very heavy on tactics. We assume you’re already convinced about social media, so we mainly focused on telling you how to promote in various ways.”

Convinced social media is the way to reach audiences who are tuning out traditional media? Need actionable information on leveraging social media platforms? SMX Social media is for you. Check out the full agenda here. Then register.

Sneak Preview Webcast for SMX Travel @ PhocusWright

We’re jazzed about our partnership with the leading information source for the online travel industry, PhoCusWright, on the SMX Travel show. SMX Travel will be in Orlando November 12-13. Chris Sherman is programming this show and has begun confirming speakers. Check out the full agenda here.

Curious about the content we’ll present at SMX Travel? Register for the August 30 webcast Online Travel Search: Tapping into Consumer Trends for a preview. Registration for the webcast is free.