Adding Laser-Focus to PPC Ad Groups to Target Searcher Intent

PC Advertising Expert Matt Van Wagner Featured on live webcast, “Adding Laser-Focus to PPC Ad Groups to Target Searcher Intent”

Search Marketing Now webcast on Thursday, August 26, features PPC advertising expert Matt Van Wagner, who will explain why paid search advertisers can benefit from creating air-tight ad groups in their PPC advertising campaigns

Redding, CT (PRWEB) August 12, 2010 — Redding CT, August 12, 2010 — On Thursday August 26 at 1 PM EDT, Search Marketing Now presents ” Adding Laser-Focus to PPC Ad Groups to Target Searcher Intent ,” a free webcast featuring ppc expert Matt Van Wagner, President of Find Me Faster. This webcast is free and is sponsored by Adchemy.

Registration is open at Search Marketing Now.

In a perfect pay per click (PPC) advertising campaign, ad groups are structured so that search queries are 100% relevant, search traffic flows through the right ad groups, and click through rates and quality scores are the best they’ve ever been. Campaign costs are low and conversion rates are high.

This webcast will show you how PPC advertisers can create airtight ad groups that allow the advertiser to target specific user intent with more greater precision. Matt Van Wagner, president of Find Me Faster, will share tips and tactics on how to organize ppc ad groups in ways that force search queries to trigger ads from the right ad groups and inch ever closer to a perfect PPC campaign.

He’ll discuss topics such as how to use negative keywords to tighten ppc advertising campaigns; how Google’s new Broad Match Modifier can improve PPC campaign performance – immediately; and how advertisers can avoid overpaying for brand terms through bid and match-type tuning. All of these tips add up to a more relevant, and effective PPC advertising campaign.

Matt Van Wagner is President and founder of Find Me Faster a search engine marketing firm based in Nashua, NH. He is a member of SEMNE (Search Engine Marketing New England), and SEMPO, the Search Engine Marketing Professionals Organization as a member and contributing courseware developer for the SEMPO Institute. Matt writes occasionally on internet, search engines and technology topics for IMedia, The NH Business Review and other publications.

This webcast is sponsored by Adchemy. The goal of every interactive marketer is to deliver relevant digital advertising experiences to every potential customer. Adchemy’s industry leading digital advertising technology lets you target online audiences at an unprecedented scale—and with greater precision—across search. For more information, visit

About Search Marketing Now and Third Door Media:
Search Marketing Now webcasts are produced by Third Door Media, Inc. Third Door Media’s mission is to empower interactive and search marketing professionals by providing trusted content and community services they need to be successful.

Third Door Media produces the conference series Search Marketing Expo – SMX, which includes SMX East, SMX West, SMX Advanced and other SMX conferences. Third Door Media also publishes the search marketing news and analysis site Search Engine Land and, the place for web, online, search, interactive and internet marketers to share news stories, talk within subject-specific discussion forums, build a network and stay connected to hot topics in internet marketing.