Is the “social graph” the next big thing — or just the latest marketing fad?

That’s what Chris Sherman will address in our next webcast, Thursday, August 14, 1 PM EDT.

There isn’t even a good definition of social search yet, due to the many different approaches taken by popular sites such as Digg, StumbleUpon, Facebook and others. Think of social search tools as Internet wayfinding services informed by human judgment, meaning that at least one person, but more likely dozens or hundreds of people, has “consumed” the content and decided it’s worthy enough to recommend to others. The social graph is similar to the link graph that forms the basis of PageRank, but with web users, rather than content creators, doing the “voting” on content.

Join us as Chris explores this question, looking at everything from which types of social media are most popular with search marketers, to how much time and resources should search marketers invest in social search campaigns.

This webcast is free — register now!

The Social Graph: The Key to Search Marketing’s Future?
Thursday, August 14, 1 PM EDT

This webcast is sponsored by iProspect.