WhitePaper – Economics of Search Marketing: Addressing the Challenges of a Scalable Local Online Advertising Model

We’ve just posted a new whitepaper – “Economics of Search Marketing: Addressing the Challenges of a Scalable Local Online Advertising Model,” prepared by Borrell Associates for Clickable.

With local search advertising forecast to grow from $4.1 billion in 2008 to $5.3 billion in 2013, small and medium sized businesses are struggling to better understand how to build and manage a successful local advertising program.

This report looks at the overall search advertising marketplace and the local online advertising marketplace; it also examines key data that drive local advertising such as affiliate arrangement, customer churn, profitability, monthly advertiser spend level. “Economics of Search Marketing” includes a list of service providers in the local advertising space.

This whitepaper is free — download it now to find out where the opportunities and challenges lie in local online advertising.