Resource Library: Search Marketing

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How To Optimize SEO With UGC

In this 47-page book “How To Optimize SEO With UGC” you will learn what the most relevant forms of User-Generated Content (UGC) are, how to collect more UGC, and how and where to leverage this powerful resource to dramatically improve … read more »


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How to leverage the power of local search in your 2021 marketing strategy

Date: Nov 12, 2020 1:00 EDT (10:00PDT)

Speakers:
Ashley Fletcher, VP of Marketing, Adthena
Greg Sterling, Editor, Search Engine Land


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Forecasting Paid Search Spend & Sales with a Square Root Model

What’s the key to growing sales, revenue, and profit in the upcoming year? It’s not automated campaigns or increased ad budgets. The real secret is learning from this year’s ad performance – and applying that knowledge to next year! In … read more »


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How to Position the Strategic Power of Search in the Boardroom

Search Intelligence is a radar on your entire marketplace, and 90% of CMOs say it helps them make better decisions. Could you be the first to prove the value of search to the C-suite? In this guide, you’ll discover how … read more »


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Retargeting in 2020: Key Insights to Help You Succeed

Date: Apr 2, 2020 1:00 EDT (10:00PDT)

Speakers:
Todd Lebo, Partner & CMO, Ascend2
Jalali Hartman, AI Lab Director, Perfect Audience
Eric Stockton, General Manager, Perfect Audience


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Enterprise SEO Tools For Content Marketing, Search Intelligence, UX And More: A Marketer’s Guide

Find out more about enterprise SEO software platforms, plus the latest trends, opportunities and challenges in this market. read more »


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How to Look Beyond Google for the Search Intelligence You Need

Date: Feb 27, 2020 1:00 EDT (10:00PDT)

Speakers:
Ginny Marvin, Editor-In-Chief, Third Door Media
Tim Bouhour, VP of Product, Adthena


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60-Minute Masterclass: Google Ads & Phone Call Conversions

Date: Feb 25, 2020 1:00 EDT (10:00PDT)

Speakers:
Justin Sue, Program Manager, Google
Blair Symes, Senior Director of Content Marketing, DialogTech


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Google is Hogging Half Your Traffic: How to Get It Back

Date: Jan 28, 2020 1:00 EDT (10:00PDT)

Speakers:
Frederick Vallaeys, CEO, Optmyzr
Matthew Howells-Barby, Director of Acquisition Marketing, HubSpot
Andreas Dzumla, Co-CEO & Co-Founder, Longtail UX


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The State of Retail Media: Learnings from 100 Retail Brand Executives

Date: Jan 16, 2020 1:00 EDT (10:00PDT)

Speakers:
Ginny Marvin, Editor-in-Chief, Third Door Media
Andreas Reiffen, CEO, Crealytics