As Paid Search Evolves, Marketers Must Too
For this white paper, Criteo commissioned Forrester Consulting to evaluate recent trends in paid search marketing. Then to further explore this trend, Forrester developed a hypothesis that paid search marketing is getting more complicated and that retail marketers must adapt … read more
10 AdWords Copywriting Hacks for SMBs
The holiday season is quickly approaching, and competition for ad clicks gets more competitive each day leading up to Black Friday. Even the most seasoned advertisers know that small improvements to ad copy can make a big difference in performance. … read more
The Monsters of Paid Search
Every day, monsters are stealing thousands of clicks from your brand. Prowling around your paid search campaigns and looting your traffic, they come in all shapes and sizes. Only you can save your brand from these monsters. This eBook is … read more
Baby Come Back! How to Grow Customer Revenue with People-Based Search Marketing
Date: Jun 15, 2017 1:00 EDT (10:00PDT)Speakers:
Katherine Flood, Search Program Manager, CustomInk
Lisa Rapp, Director, Brand Product Marketing, LiveRamp
Mobile Marketing vs. In-Store Sales: Help! What’s the Correlation?
Date: Jun 6, 2017 1:00 EDT (10:00PDT)Speakers:
Greg Sterling, VP of Strategy and Insights, Local Search Association
Ryan Weisert, Director of Client Success, MomentFeed
New RLSA Strategies for Search Marketers
Date: May 25, 2017 1:00 EDT (10:00PDT)Speakers:
Kirk Williams, Owner, ZATO Marketing
Alex Dao, Head of Search Sales, Criteo
Track, Qualify & Convert Your Leads: Using call and SMS data to drive new customers
Date: May 18, 2017 1:00 EDT (10:00PDT)Speakers:
Michael Boland, Chief Analyst, BIA/Kelsey
Mark Sullivan, Director of Demand Generation, CallRail
Google Analytics 360 & the Move to Enterprise Analytics
Date: May 2, 2017 1:00 EDT (10:00PDT)Speakers:
Paul Pellman, Director, Google Analytics 360 Suite
David Booth, Senior Partner and Co-Founder, Cardinal Path
National Brands & Local Search: Use insights to drive actions
Date: Apr 20, 2017 1:00 EDT (10:00PDT)Speakers:
David Mihm, Founder, Tidings
Mitul Gandhi, Co-founder and Chief Architect, seoClarity
Are You Falling Victim to the 4 Myths of Paid Search Bidding?
Competition is fierce in the world of paid search advertising. And it’s getting tougher all the time. Today, more than 1 million advertisers are bidding up prices on Google AdWords, spending more than $62 billion dollars annually. As the Google … read more
Stay Connected & Informed