Structured Data: Why now is the time to optimize?
Structured data represents a huge opportunity for SEOs to communicate key information with search engines, boost content visibility, and reach target audiences. When applied correctly, structured data leads to significantly increased levels of search visibility and engagement rates. Structured data … read more
Google & Salesforce Integration: Bringing customers and brands closer together
Date: Oct 23, 2018 1:00 EDT (10:00PDT)Speakers:
David Booth, Chief Commercial Officer, Cardinal Path
Jon Suarez-Davis, SVP & Chief Strategy Officer, Salesforce
Google Analytics 360: A Buyer’s Guide
Date: Sep 27, 2018 1:00 EDT (10:00PDT)Speakers:
Michael Loban, CMO, InfoTrust
Andy Gibson, Head of Vertical, News and Media, InfoTrust
Google, the EU, and Comparative Shopping Services: Minefields (and Opportunity) Everywhere!
Date: Sep 6, 2018 1:00 EDT (10:00PDT)Speakers:
Andreas Reiffen. CEO, Crealytics
Using Voice Search to Transform Your Local Search Strategy
Date: Sep 11, 2018 1:00 EDT (10:00PDT)Speakers:
Collin Holmes, Founder and CEO, Chatmeter
Andrew Shotland, CEO, LocalSEOGuide.com
Protect Your Brand: The best defense is a good offense
Date: Sep 20, 2018 1:00 EDT (10:00PDT)Speakers:
Frederick Vallaeys, CEO, Optmyzr
Ashley Fletcher, VP, Marketing, Adthena
Ramp Up Your Amazon Ad Game: 5 Tips for Success
Date: Aug 23, 2018 1:00 EDT (10:00PDT)Speakers:
Bryant Garvin, Director of Online Advertising, iServe
Wes MacLaggan, SVP of Marketing, Marin Software
Advanced AdWords Strategies to Personalize Experiences and Drive Revenue
Date: Jun 26, 2018 1:00 EDT (10:00PDT)Speakers:
Aaron Levy, Senior Team Leader, Paid Search, Elite SEM
Blair Symes, Director of Content Marketing, DialogTech
Keyword Discovery and Expansion with Competitive Intelligence
The discovery of new revenue-driving keywords is a continuous challenge in search advertising, especially for enterprise businesses who may already be advertising on large volumes of existing keywords. This white paper from Adthena outlines how current analytical techniques such as … read more
Shop ‘til You Click: Creating Shopping Campaigns at Scale
Date: Feb 22, 2018 1:00 EDT (10:00PDT)Speakers:
Ginny Marvin, Associate Editor, Third Door Media
Brian Roizen, Co-founder and Chief Architect, Feedonomics
Patrick Hutchinson, Product Marketing Manager, Marin Software
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