Google Ads Masterclass: Local Search Strategies That Convert
Date: Sep 23, 2025 1:00 EDT (10:00PDT)Speakers:
T.J. Berridge, Director of Digital Media, Roto-Rooter Services Company
Denise Smith,
Senior Product Marketing Manager, Invoca
Live SEO Fixes for Real Websites: Gain Authority and AI Search Visibility
Date: Sep 9, 2025 1:00 EDT (10:00PDT)Speakers:
Garrett French, Citation Labs Founder & CEO
James Wirth, Managing Director Product & Growth, Citation Labs
Lee Foot, Senior Strategist, Citation Labs
Technical SEO for GenAI: How Bots See, Crawl & Rank Your Brand
Date: Aug 26, 2025 1:00 EDT (10:00PDT)Speakers:
Myriam Jessier, Founder, PRAGM
Gerald Murphy,
Evangelist, Semrush
Leveraging AI and Search to Get Ahead in a Saturated Market
In 2024, retail marketers faced rising CPCs, flat conversions, and new challenges driven by AI-powered search. Semrush partnered with RetailX to analyze thousands of retail SERPs and uncover what’s changing—and how top retailers are responding. From competitive traffic shifts to … Read more
The Paid Search Playbook: Attract, Capture, Analyze, and Convert More Leads with AI
Date: Aug 7, 2025 1:00 EDT (10:00PDT)Speakers:
Meagan McLoughlin,
New Solutions GTM Principal, CallRail
Franco Aquino, Co-Founder, REN Marketing LLC
What Generative Search Means for Brand Visibility (and What CMOs Are Doing About It)
Date: Jul 24, 2025 1:00 EDT (10:00PDT)Speakers:
Myriam Jessier, Founder, PRAGM
Gerald Murphy, Evangelist, Semrush
Beyond Traditional Search: Exploring Alternative Platforms
2.5 billion digital users are exploring alternative search platforms based on their values and preferences. This shift marks a critical juncture for marketers to evolve and rethink their marketing strategies. Meet Your Audience Where They Are Explore how forward-thinking advertisers are … Read more
2025 Playbook: 13 data plays for SEO and SEM experts
In today’s competitive search landscape, mastering your data strategy isn’t optional—it’s essential. This comprehensive playbook reveals 13 battle-tested plays that leading SEO and SEM professionals use to outperform their competition, from leveraging real-time SERP data to implementing cross-platform competitive analysis. … Read more
Guide to Cost-Effective Google Advertising in 2024
Advertisers often focus on optimizing for clicks, but this can waste ad budgets without guaranteeing conversions. With Google clicks costing $2 to $4, optimizing the entire funnel is essential. This guide offers 18 strategies to reduce cost-per-click by addressing both … Read more
Enterprise SEO Platforms: A Marketer’s Guide
People who come to a website from organic search results have already demonstrated their intent by performing a search. They aren’t just browsing; they’re looking for something. Read more
