The Path to Effective Keyword Targeting in Google Shopping
In this white paper, Omnitail shows you an easy yet extremely effective method for query segmentation across product listing ad channels. First, the white paper looks at the customer decision process and the importance of segmenting queries by query type. … read more
Great Marketing Minds on Voice
“Alexa, how do today’s leading digital marketers use voice assistants?” Voice search is vast, complex, and can be downright daunting to talk about. Hear from some of today’s leading digital marketing experts, including Jay Baer and Andrew Shotland, on how … read more
5 Steps for Competing with Digital Goliaths
Date: Mar 26, 2019 1:00 EST (10:00PST)Speakers:
Kirk Williams, Owner, ZATO Marketing
Ashley Fletcher, VP of Marketing, Adthena
How to Use Intelligent Site Search to Increase Conversions
Date: Mar 14, 2019 1:00 EST (10:00PST)Speakers:
Jon Rossman, Digital Strategy and Experience Manager, Motorola Solutions
Mark Floisand, Chief Marketing Officer, Coveo
Google’s Black Box Bidding Solutions: A look under the hood
Date: Mar 7, 2019 1:00 EST (10:00PST)Speakers:
Ginny Marvin, Editor-in-Chief, Third Door Media
Andreas Reiffen, CEO, Crealytics
Enterprise SEO Platforms: A Marketer’s Guide
Updated Ninth Edition! Market Intelligence Report: Enterprise SEO Platforms: A Marketer’s Guide Consulting Editors: Marshall Simmonds, Founder, Define Media Group Eric Enge, CEO, Stone Temple Consulting Research/Writers: Emily Fraser Voigt, Freelance Writer/Editor Brian Kelly, Principal, Candlewood Creative Editors: Claire Schoen, … read more
3 Types of Silos Killing Your Marketing Team
Date: Feb 6, 2019 1:00 EST (10:00PST)Speakers:
Clifford Stevens, Director of Creative Operations, Liberty Mutual
Brandon Jensen, Director of Marketing Operations, Workfront
Intelligent Search Strategies for Better Conversions in 2019
Date: Jan 24, 2019 2:00 EST (11:00PST)Speakers:
Purna Virji, Senior Manager of Global Engagement, Microsoft
Blair Symes, Senior Director of Content Marketing, DialogTech
Getting Started with Responsive Search Ads (RSAs)
Date: Dec 6, 2018 1:00 EST (10:00PST)Speakers:
Sylvanus Bent, Product Manager, Google
Wes MacLaggan, SVP of Marketing, Marin Software
Paid Search Tactics That Drive Quality Inbound Calls
Date: Oct 30, 2018 1:00 EDT (10:00PDT)Speakers:
Stephanie White, Senior Account Manager, Hanapin Marketing
Ian Dailey, Senior Director, Product Marketing, Invoca
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