Resource Library: Search Marketing

webcast

AI and Digital Paid Media: Are PPC Managers Being Replaced?

Date: Aug 22, 2019 1:00 EDT (10:00PDT)

Speakers:
Ginny Marvin, Editor-in-Chief, Third Door Media
Will Haswell, Head of Digital Aquisition, Adzooma
Sal Mohammed, Head of Partnerships, Adzooma


webcast

B2B Site Search Best Practices: Giving Customers What They Need, When They Want it

Date: Jul 25, 2019 1:00 EDT (10:00PDT)

Speakers:
Andrew Crowder, VP, Enterprise Architecture – Web, Acuity Brands
Lipika Brahma, Customer Success Architect, Coveo


webcast

From Customer Reviews to Customer Insight: Best Practices in AI and Sentiment Analysis

Date: Sep 5, 2019 1:00 EDT (10:00PDT)

Speakers:
Trent Brock, Community Development Marketing Specialist, PODS Enterprises
Sridhar Nagarajan, VP of Product, Chatmeter


whitepaper

Search Marketing Benchmark Report – SaaS Edition

The marketing and analytics teams at Directive constructed this comprehensive benchmark report including statistics from their 40+ SaaS clients in the year 2018. This report is designed to provide you with benchmark figures from search marketing efforts and how they can … read more »


webcast

Google’s Smart Bidding – it’s even more about the data

Date: Jun 13, 2019 1:00 EDT (10:00PDT)

Speakers:
Andreas Reiffen, CEO, Crealytics


webcast

The Future of Display Advertising: New marketing strategies to boost results

Date: May 21, 2019 10:00AM EDT (7:00AM PDT)

Speakers:
Kevin Lee, Co-founder & Executive Chairman, Didit
Jared Lekkas, Product Owner, Bannerflow


whitepaper

The Path to Effective Keyword Targeting in Google Shopping

In this white paper, Omnitail shows you an easy yet extremely effective method for query segmentation across product listing ad channels. First, the white paper looks at the customer decision process and the importance of segmenting queries by query type. … read more »


whitepaper

Great Marketing Minds on Voice

“Alexa, how do today’s leading digital marketers use voice assistants?” Voice search is vast, complex, and can be downright daunting to talk about. Hear from some of today’s leading digital marketing experts, including Jay Baer and Andrew Shotland, on how … read more »


webcast

5 Steps for Competing with Digital Goliaths

Date: Mar 26, 2019 1:00 EDT (10:00PDT)

Speakers:
Kirk Williams, Owner, ZATO Marketing
Ashley Fletcher
, VP of Marketing, Adthena


webcast

How to Use Intelligent Site Search to Increase Conversions

Date: Mar 14, 2019 1:00 EDT (10:00PDT)

Speakers:
Jon Rossman, Digital Strategy and Experience Manager, Motorola Solutions
Mark Floisand, Chief Marketing Officer, Coveo