Keyword Discovery and Expansion with Competitive Intelligence
The discovery of new revenue-driving keywords is a continuous challenge in search advertising, especially for enterprise businesses who may already be advertising on large volumes of existing keywords. This white paper from Adthena outlines how current analytical techniques such as … read more
Shop ‘til You Click: Creating Shopping Campaigns at Scale
Date: Feb 22, 2018 1:00 EDT (10:00PDT)Speakers:
Ginny Marvin, Associate Editor, Third Door Media
Brian Roizen, Co-founder and Chief Architect, Feedonomics
Patrick Hutchinson, Product Marketing Manager, Marin Software
Enterprise SEO Platforms: A Marketer’s Guide
Updated Seventh Edition! Market Intelligence Report: Enterprise SEO Platforms: A Marketer’s Guide Consulting Editors: Eric Enge, CEO, Stone Temple Consulting Marshall Simmonds, Founder, Define Media Group Research/Writers: Marji McClure Karen Burka, Senior Research Consultant, Third Door Media Editors: Claire Schoen, Content … read more
Advanced Ad Targeting Strategies for AdWords, Facebook and Display
Date: Jan 30, 2018 1:00 EDT (10:00PDT)Speakers:
Joseph Kerschbaum, VP, Client Services, 3Q Digital
Blair Symes, Director, Content Marketing, DialogTech
Holiday Retail Search Strategies 2017:
What worked, what didn’t
Date: Jan 18, 2018 1:00 EDT (10:00PDT)
Speakers:
Brad Geddes,
Co-founder, Adalysis
Ginny Marvin, Associate Editor, Third Door Media
Aaron Levy, Senior Team Leader, Paid Search, Elite SEM
Elizabeth Marsten,
Senior Director, e-Commerce Growth Services, CommerceHub
SEO in 2018: What’s hot, what’s not…
A conversation with the experts
Date: Nov 30, 2017 1:00 EDT (10:00PDT)
Speakers:
Eric Enge, Stone Temple Consulting
Marshall Simmonds, Define Media Group
As Paid Search Evolves, Marketers Must Too
For this white paper, Criteo commissioned Forrester Consulting to evaluate recent trends in paid search marketing. Then to further explore this trend, Forrester developed a hypothesis that paid search marketing is getting more complicated and that retail marketers must adapt … read more
10 AdWords Copywriting Hacks for SMBs
The holiday season is quickly approaching, and competition for ad clicks gets more competitive each day leading up to Black Friday. Even the most seasoned advertisers know that small improvements to ad copy can make a big difference in performance. … read more
The Monsters of Paid Search
Every day, monsters are stealing thousands of clicks from your brand. Prowling around your paid search campaigns and looting your traffic, they come in all shapes and sizes. Only you can save your brand from these monsters. This eBook is … read more
Baby Come Back! How to Grow Customer Revenue with People-Based Search Marketing
Date: Jun 15, 2017 1:00 EDT (10:00PDT)Speakers:
Katherine Flood, Search Program Manager, CustomInk
Lisa Rapp, Director, Brand Product Marketing, LiveRamp
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