Leveraging AI and Search to Get Ahead in a Saturated Market
n 2024, retail marketers faced rising CPCs, flat conversions, and new challenges driven by AI-powered search. Semrush partnered with RetailX to analyze thousands of retail SERPs and uncover what’s changing—and how top retailers are responding. From competitive traffic shifts to … Read more
The Paid Search Playbook: Attract, Capture, Analyze, and Convert More Leads with AI
Date: Aug 7, 2025 1:00 EDT (10:00PDT)Speakers:
Meagan McLoughlin,
New Solutions GTM Principal, CallRail
Franco Aquino, Co-Founder, REN Marketing LLC
What Generative Search Means for Brand Visibility (and What CMOs Are Doing About It)
Date: Jul 24, 2025 1:00 EDT (10:00PDT)Speakers:
Myriam Jessier, Founder, PRAGM
Gerald Murphy, Evangelist, Semrush
Beyond Traditional Search: Exploring Alternative Platforms
2.5 billion digital users are exploring alternative search platforms based on their values and preferences. This shift marks a critical juncture for marketers to evolve and rethink their marketing strategies. Meet Your Audience Where They Are Explore how forward-thinking advertisers are … Read more
2025 Playbook: 13 data plays for SEO and SEM experts
In today’s competitive search landscape, mastering your data strategy isn’t optional—it’s essential. This comprehensive playbook reveals 13 battle-tested plays that leading SEO and SEM professionals use to outperform their competition, from leveraging real-time SERP data to implementing cross-platform competitive analysis. … Read more
Guide to Cost-Effective Google Advertising in 2024
Advertisers often focus on optimizing for clicks, but this can waste ad budgets without guaranteeing conversions. With Google clicks costing $2 to $4, optimizing the entire funnel is essential. This guide offers 18 strategies to reduce cost-per-click by addressing both … Read more
Enterprise SEO Platforms: A Marketer’s Guide
People who come to a website from organic search results have already demonstrated their intent by performing a search. They aren’t just browsing; they’re looking for something. Read more
Build Authority and Dominate Organic Search Like A Boss
Date: Jul 20, 2023 1:00 EDT (10:00PDT)Speakers:
Ryan Brock,
Chief Solution Officer, DemandJump
How CTV Boosts Brand Performance for Search Experts
Date: Apr 20, 2023 1:00 EDT (10:00PDT)Speakers:
Ali Haeri,
Senior VP of Marketing at MNTN
GA4 Preparation Guide
You are likely aware that Google is sunsetting Universal Analytics on July 1st. This means all advertisers using that platform for data and measurement will need to be fully configured and comfortable using GA4 in advance of this date. The … Read more
