Guide to Cost-Effective Google Advertising in 2024
Advertisers often focus on optimizing for clicks, but this can waste ad budgets without guaranteeing conversions. With Google clicks costing $2 to $4, optimizing the entire funnel is essential. This guide offers 18 strategies to reduce cost-per-click by addressing both … Read more
Enterprise SEO Platforms: A Marketer’s Guide
People who come to a website from organic search results have already demonstrated their intent by performing a search. They aren’t just browsing; they’re looking for something. Read more
Build Authority and Dominate Organic Search Like A Boss
Date: Jul 20, 2023 1:00 EDT (10:00PDT)Speakers:
Ryan Brock,
Chief Solution Officer, DemandJump
How CTV Boosts Brand Performance for Search Experts
Date: Apr 20, 2023 1:00 EDT (10:00PDT)Speakers:
Ali Haeri,
Senior VP of Marketing at MNTN
GA4 Preparation Guide
You are likely aware that Google is sunsetting Universal Analytics on July 1st. This means all advertisers using that platform for data and measurement will need to be fully configured and comfortable using GA4 in advance of this date. The … Read more
Your Ultimate Paid Search Evaluation Checklist
Date: Feb 7, 2023 1:00 EDT (10:00PDT)Speakers:
Matt Boland,
Senior Director, Paid Solutions, iQuanti
Paid Search Tactics That Will Give You Brand Dominance in 2023
Date: Jan 10, 2023 1:00 EDT (10:00PDT)Speakers:
Gary Galloway,
Global Product Marketing Manager, Adthena
Skyrocket Your Results With Organic and Paid Search Harmony
Date: Sep 20, 2022 1:00 EDT (10:00PDT)Speakers:
Gary Galloway,
Global Product Marketing Manager, Adthena
How Google Paid Search Automation Has Changed the Game for Marketers!
Date: Sep 15, 2022 1:00 EDT (10:00PDT)Speakers:
Vishal Maru,
VP Solutions, iQuanti
Paid Search Tactics You Need to Maximize ROI in a Tight Economy
Date: Jul 21, 2022 1:00 EDT (10:00PDT)Speakers:
Gary Galloway, Global Product Marketing Manager, Adthena