Resource Library: Search Marketing

whitepaper

Structured Data: Why now is the time to optimize?

Structured data represents a huge opportunity for SEOs to communicate key information with search engines, boost content visibility, and reach target audiences. When applied correctly, structured data leads to significantly increased levels of search visibility and engagement rates. Structured data … read more »


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Google & Salesforce Integration: Bringing customers and brands closer together

Date: Oct 23, 2018 1:00 EDT (10:00PDT)

Speakers:
David Booth, Chief Commercial Officer, Cardinal Path
Jon Suarez-Davis, SVP & Chief Strategy Officer, Salesforce


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Google Analytics 360: A Buyer’s Guide

Date: Sep 27, 2018 1:00 EDT (10:00PDT)

Speakers:
Michael Loban, CMO, InfoTrust
Andy Gibson, Head of Vertical, News and Media, InfoTrust


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Google, the EU, and Comparative Shopping Services: Minefields (and Opportunity) Everywhere!

Date: Sep 6, 2018 1:00 EDT (10:00PDT)

Speakers:
Andreas Reiffen. CEO, Crealytics


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Using Voice Search to Transform Your Local Search Strategy

Date: Sep 11, 2018 1:00 EDT (10:00PDT)

Speakers:
Collin Holmes, Founder and CEO, Chatmeter
Andrew Shotland, CEO, LocalSEOGuide.com


webcast

Protect Your Brand: The best defense is a good offense

Date: Sep 20, 2018 1:00 EDT (10:00PDT)

Speakers:
Frederick Vallaeys, CEO, Optmyzr
Ashley Fletcher, VP, Marketing, Adthena


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Ramp Up Your Amazon Ad Game: 5 Tips for Success

Date: Aug 23, 2018 1:00 EDT (10:00PDT)

Speakers:
Bryant Garvin, Director of Online Advertising, iServe
Wes MacLaggan, SVP of Marketing, Marin Software


webcast

Advanced AdWords Strategies to Personalize Experiences and Drive Revenue

Date: Jun 26, 2018 1:00 EDT (10:00PDT)

Speakers:
Aaron Levy, Senior Team Leader, Paid Search, Elite SEM
Blair Symes, Director of Content Marketing, DialogTech


whitepaper

Keyword Discovery and Expansion with Competitive Intelligence

The discovery of new revenue-driving keywords is a continuous challenge in search advertising, especially for enterprise businesses who may already be advertising on large volumes of existing keywords. This white paper from Adthena outlines how current analytical techniques such as … read more »


webcast

Shop ‘til You Click: Creating Shopping Campaigns at Scale

Date: Feb 22, 2018 1:00 EDT (10:00PDT)

Speakers:
Ginny Marvin, Associate Editor, Third Door Media
Brian Roizen, Co-founder and Chief Architect, Feedonomics
Patrick Hutchinson, Product Marketing Manager, Marin Software