The Secret Formula for a Marketing Budget
Determining a marketing budget can be frustrating. How do you know if you’re investing enough or if you’re applying your marketing dollars efficiently? In this issue of Agency Perspectives, you’ll learn: Two easy equations for calculating your budget. Why it’s … read more
From ‘Brick-and-Mortar’ to ‘Click-and-Mortar’
Until recently, most small businesses couldn’t fit marketing automation into their budgets. But with more affordable platforms on the rise, mom-and-pop businesses are finding new ways to stay competitive and grow their reach. In this issue of Agency Perspectives, you … read more
Closed-Loop Marketing: A Recipe for Growth
The buyer’s journey is morphing into a self-guided tour, and therefore capturing and tracking behavioral data is more important than ever. Integrating sales and marketing in a closed loop based on that data is your key to conversion. In this … read more
Baby Come Back! How to Grow Customer Revenue with People-Based Search Marketing
Date: Jun 15, 2017 1:00 EDT (10:00PDT)Speakers:
Katherine Flood, Search Program Manager, CustomInk
Lisa Rapp, Director, Brand Product Marketing, LiveRamp
New RLSA Strategies for Search Marketers
Date: May 25, 2017 1:00 EDT (10:00PDT)Speakers:
Kirk Williams, Owner, ZATO Marketing
Alex Dao, Head of Search Sales, Criteo
Start Listening! 7 Real-World Tips for Better Social Engagement
Date: May 23, 2017 1:00 EDT (10:00PDT)Speakers:
Maggie Malek, Head of Public Relations and Social Media, MMI Agency
Dave Evans, VP, Reach and Response Services, Lithium
What is Omniconversion?
Small businesses have never had more opportunities to market themselves. Social channels like Facebook, Instagram and Snapchat have levelled the playing field for creating visibility. Facebook Ads, Google Adwords and other advertising platforms have made it easy to advertise directly … read more
Track, Qualify & Convert Your Leads: Using call and SMS data to drive new customers
Date: May 18, 2017 1:00 EDT (10:00PDT)Speakers:
Michael Boland, Chief Analyst, BIA/Kelsey
Mark Sullivan, Director of Demand Generation, CallRail
A Marketing Agency’s Guide to Client Retention
As a marketing agency, the success of your business relies 100% on customers having continual positive interactions with you and your staff. Just like any service-based business, in order to really succeed, you need to go above and beyond to … read more
How to Create the Ultimate Marketing Plan
Date: May 11, 2017 1:00 EDT (10:00PDT)Speakers:
Kari Seas, Owner, Seas Marketing
Bill Kent, Senior Product Marketing Manager, Act-On Software
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