The New 5Ps of Marketing
Date: Feb 14, 2019 1:00 EST (10:00PST)Speakers:
Craig Schinn, VP of Strategic Services, Lytics
2019 Marketing Trends: Nine factors reshaping marketing and how you can stay ahead of them
Marketing isn’t what it used to be. There’s big data, artificial intelligence, GDPR and agile workflows. All which ladder up to the holy grail of creating an ever-better customer experience. If you want to compete in this rapid digital world, … read more
Position, Price & Pitch: The 3 Ps to Growing Your Agency
Want to grow your agency profitably? Successful agencies are clear on what clients need and how to meet those needs. Renowned agency consultant and coach Karl Sakas discusses how to offer and package marketing automation services to help meet client … read more
Getting Started with Responsive Search Ads (RSAs)
Date: Dec 6, 2018 1:00 EST (10:00PST)Speakers:
Sylvanus Bent, Product Manager, Google
Wes MacLaggan, SVP of Marketing, Marin Software
Paid Search Tactics That Drive Quality Inbound Calls
Date: Oct 30, 2018 1:00 EDT (10:00PDT)Speakers:
Stephanie White, Senior Account Manager, Hanapin Marketing
Ian Dailey, Senior Director, Product Marketing, Invoca
Customer Data Challenge: Improve martech efficiency and ROI with unified data
Date: Sep 25, 2018 1:00 EDT (10:00PDT)Speakers:
Matthew Mobley, CTO, Merkle
James McDermott, Co-founder & CEO, Lytics
How to Choose the Right SEO Vendor
When selecting an SEO vendor, it’s important to look under the hood and see what a company is really doing when optimizing a website and how they can support your company. There are certain qualities of a good SEO vendor … read more
Google, the EU, and Comparative Shopping Services: Minefields (and Opportunity) Everywhere!
Date: Sep 6, 2018 1:00 EDT (10:00PDT)Speakers:
Andreas Reiffen. CEO, Crealytics
How to Present Progressive Web Apps to Your Clients
In the past, there were only two options for your clients’ mobile web needs: 1) build them a mobile site or 2) build them an app. Both options had their pros and cons, and it was up to you to … read more
You Got The Click! Now What?
Date: Sep 18, 2018 1:00 EDT (10:00PDT)Speakers:
Brian Finnerty, Senior Director of Marketing, Marin Software
Ginny Tonkin, Associate Product Marketing Manager, Instapage
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