Resource Library: Agencies

webcast

Press Play on Video Advertising:
Tips for success in 2018

Date: Dec 14, 2017 1:00 EDT (10:00PDT)

Speakers:
Cory Henke, Founder and CEO, Variable Media
Wes MacLaggan, SVP, Marketing, Marin Software


webcast

SEO in 2018: What’s hot, what’s not…
A conversation with the experts

Date: Nov 30, 2017 1:00 EDT (10:00PDT)

Speakers:
Eric Enge, Stone Temple Consulting
Marshall Simmonds, Define Media Group


webcast

CX in the Age of Social Media

Date: Nov 28, 2017 1:00 EDT (10:00PDT)

Speakers:
Joey Coleman, Founder and Chief Experience Composer, Design Symphony
Eddie McGraw, Director of Marketing & Communications, Lithium


whitepaper

The Secret Formula for a Marketing Budget

Determining a marketing budget can be frustrating. How do you know if you’re investing enough or if you’re applying your marketing dollars efficiently? In this issue of Agency Perspectives, you’ll learn: Two easy equations for calculating your budget. Why it’s … read more »


whitepaper

How to Utilize a White Label Social Media Program To Increase Profits

Your client’s social media assets need managing, but how do you add that service to your business? You could add people and resources, increasing your costs. Or you could try a white label social media marketing program and increase your … read more »


whitepaper

From ‘Brick-and-Mortar’ to ‘Click-and-Mortar’

Until recently, most small businesses couldn’t fit marketing automation into their budgets. But with more affordable platforms on the rise, mom-and-pop businesses are finding new ways to stay competitive and grow their reach. In this issue of Agency Perspectives, you … read more »


whitepaper

Closed-Loop Marketing: A Recipe for Growth

The buyer’s journey is morphing into a self-guided tour, and therefore capturing and tracking behavioral data is more important than ever. Integrating sales and marketing in a closed loop based on that data is your key to conversion. In this … read more »


webcast

Baby Come Back! How to Grow Customer Revenue with People-Based Search Marketing

Date: Jun 15, 2017 1:00 EDT (10:00PDT)

Speakers:
Katherine Flood, Search Program Manager, CustomInk
Lisa Rapp, Director, Brand Product Marketing, LiveRamp


webcast

New RLSA Strategies for Search Marketers

Date: May 25, 2017 1:00 EDT (10:00PDT)

Speakers:
Kirk Williams, Owner, ZATO Marketing
Alex Dao, Head of Search Sales, Criteo


webcast

Start Listening! 7 Real-World Tips for Better Social Engagement

Date: May 23, 2017 1:00 EDT (10:00PDT)

Speakers:
Maggie Malek, Head of Public Relations and Social Media, MMI Agency
Dave Evans, VP, Reach and Response Services, Lithium